Ever wonder what's really behind those perfect summer alcohol ads? This episode, Coach Victoria disrupts the biggest lie sold by alcohol companies: that their drinks create your happiness and an "effortless summer vibe." Prepare to see things differently as Victoria challenges you to imagine those glossy beach ads selling another risky product, would they still seem so harmless? It's a bold invitation to question what's truly being sold.

Victoria uncovers the smart psychological tricks these ads use to connect alcohol with your summer joy, often hiding the real story. She shares the serious truths about alcohol's dangers that these campaigns don't mention. But this isn't just about exposing a problem, it's about finding your power.

Learn how your brain can "rewire" to see through these deceptions, so you can build your own real summer happiness, no drink needed. It's time to wake up and claim your summer.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear