Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases -- and reveals why brevity is the true soul of persuasion. This talk was filmed at TEDxLondonBusinessSchool. All TEDx events are organized independently by volunteers in the spirit of TED's mission of ideas worth spreading. To learn more about TEDxSHORTS, the TEDx program, or give feedback on this episode, please visit http://go.ted.com/tedxshorts. 



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The counterintuitive way to be more persuasive

Start each day with short, eye-opening ideas from some of the world's greatest TEDx speakers. Hosted by Atossa Leoni, TEDx SHORTS will immerse you in surprising knowledge, fresh perspectives, and moving stories from some of our most compelling talks. Less than 10 minutes a day, everyday.

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This is an episode of Fixable, a new business call-in podcast from the TED Audio Collective hosted by Harvard Business professor Frances Frei and CEO and best-selling author Anne Morriss. Kelli is a nurse at a leading teaching hospital where communication issues are not only leading to resentment – they could also be affecting patient care. After hearing from Kelli about the larger problems at play in the healthcare space, Anne and Frances discuss the link between communication and transparency and guide Kelli into taking matters into her own hands. If you want to be on Fixable, call the hotline at 234-Fixable (that's 234-349-2253) to leave Anne and Frances a voicemail with your workplace problem -- or email them at fixable@ted.com

Fixable: Kelli - "How do I deal with a communication breakdown?"

This week on TEDx SHORTS we’re excited to introduce TED’s newest podcast, Good Sport, hosted by veteran sports producer Jody Avirgan. What can sports teach us about life – and each other? Good Sport brings you invigorating stories from on and off the field to argue that sports are as powerful and compelling a lens as any to understand the world – from what happens when you age out of a sport, to how we do or don't nurture talent, to analyzing how sports arguments have become the mode for all arguments. Good Sport launched on February 8th and you can find it anywhere you’re listening to this. TED Audio Collective+ subscribers on Apple Podcasts can hear the whole season early and ad-free.

Introducing Good Sport

On a list of the least funny topics imaginable, the global refugee crisis, border disputes, and questions of citizenships are probably close to the top. And yet comedian Maeve Higgins has spent her career finding ways to make jokes about (and make sense of) the ways we draw lines across the globe. She’s a standup and a writer who speaks from the point of view of an Irish immigrant in the United States. In this episode, she talks about ways we can find funny and eye-opening vantage points to look at the realities and borders of the world, our place in it, and how imagination and laughter can help us through tough times. This is an episode of How to Be a Better Human. For more episodes on how to be a little less terrible, follow How to Be a Better Human wherever you're listening to this.

How to Find the Comedy in A Messed-Up World (with Maeve Higgins)

You don’t need to travel to feel thrilled about a new place; if the last two years have taught us anything, it’s that the ideas, cultures, and charm of our world can reach us wherever we are. This season on Far Flung with Saleem Reshamwala, we journey across the globe to bring you incredible, unique and imaginative stories— from the unbelievable suspended bridges that connect Nepal, to hidden underground tapes that capture the culture of Somalia, to a museum that stores and exhibits… wind!? Get to know new amazing places and the ideas that flow from them–and pick up that awe-inspired, travel-bug-feeling with just your headphones.

Listen now: Far Flung with Saleem Reshamwala

Can you REALLY boost your metabolism? Is blue light actually ruining your sleep? How much vaginal yeast is healthy and when is it … too much? Body Stuff with Dr. Jen Gunter is BACK for a second season to bust the lies you’re told—and sold—about your personal health. Join Dr. Jen Gunter as she addresses common myths– from breaking down the incredible ways our senses of taste and smell work, to debunking some of the harmful misconceptions about opioids, to addressing the biggest pain on our backs (literally). Whether you are curious to learn more about the world inside you, or are wanting to escape the online hot takes that promise to tell you how to optimize your health, this season dives even deeper into helping you understand how your body REALLY works. Body Stuff is another podcast in the TED Audio collective, and you can find it wherever you're listening to this.

The counterintuitive way to be more persuasive

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