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You can feel the difference between an agent who’s chasing attention and an agent who’s building trust. That’s why we wanted Jordan Bulmer on the show: he’s sharp on marketing, relentless on service, and honest about the work it takes to win in real estate without becoming the stereotype people expect. 

Jordan takes us back to the moment when he almost didn’t enter the industry at all, then walks us through how he earned his place on a high-performance team by doing the unglamorous jobs, learning fast, and putting the customer experience ahead of quick wins. We dig into why there are multiple listers in one team, how roles shift when volume grows, and what leadership looks like when it’s fair, clear, and genuinely invested in people. If you’re thinking about team-based real estate, this is a practical look at what actually makes it work. 

We also unpack the mechanics behind standout results: properly presenting a property, running a campaign that creates real competition, and negotiating with conviction. Jordan explains his “Purple Cow” approach to property marketing, the idea that nothing leaves the business unless it will stop someone in their tracks, and why being different only works when it’s authentic. One of the most memorable stories is him calling a client to admit he may have overpriced, because protecting trust matters more than protecting ego. 

If you care about listing presentation, real estate marketing, negotiation, leadership, and building market share on the Central Coast NSW and beyond, you’ll get plenty to take back into your next campaign. 

Hosted by Lee Woodward Training Systems

Brought to you by The Agency Portal 

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