The Dave Gerhardt Show (from Exit Five)

By Exit Five

Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Br... more

4.7

4343 ratings

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about The Dave Gerhardt Show (from Exit Five):

How many episodes does The Dave Gerhardt Show (from Exit Five) have?

The podcast currently has 372 episodes available.

The Dave Gerhardt Show (from Exit Five) episodes:

June 13, 2024#149: Marketing Leadership | 16 Lessons I Wish I Knew As First Time B2B Marketing Leader
Dave shares the 16 lessons he wishes he knew as a first-time marketing leader, going from marketing manager to CMO in four years. This is a recording from Metadata's DEMAND 2022 virtual event in October 2022. The lessons include:

1. Forget acronyms
2. The story is the strategy
3. Think hard about “offers”
4. Push your team past incremental thinking
5. Get on the same page as sales
6. Don’t “be” finance and ops...partner with them
7. Master internal communication
8. Articulate the strategy
9. Think short-and-long-term
10. Understand what the CEO cares about
11. Make hiring your job, not a side project
12. Create your own momentum
13. Your job is to get the job done
14. But do the job first, before hiring externally
15. Get comfortable making bets without perfect data
16. Spend the budget (all of it)
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.

Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here.

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
37min
June 10, 2024#148: Strategy | Will AI Impact SEO, Are Sales and Marketing Converging, The Timeless Principles of Marketing (With John Short)
Dave is joined by John Short, Founder & CEO of Compound Growth Marketing. John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Workable before starting his own full-funnel marketing agency in 2018. John is focused on helping companies find the right strategy in order to grow, as opposed to just blindly picking from a menu of marketing tactics. His company helps B2B marketers with everything from infrastructure (marketing ops and analytics) to customer acquisition, funnel optimization, and scaling growth.
They discuss
Growth by acquisitions
Timeless marketing principles
Evolving dynamic between sales and marketing
The impact of AI on SEO
Building a strong company narrative
Timestamps
(00:00) - - Intro and disclaimers
(07:01) - - Seeking Strategic Guidance
(10:54) - - Embracing Ten X Growth Mindset
(15:47) - - Overcoming Hurdles in Business
(16:45) - - Balancing Work and Family Commitments
(21:43) - - Evolving Search Results and AI Generative Models
(25:36) - - Understanding Golf Physics and AI Research
(31:38) - - Search Engine Trust and Accuracy
(32:38) - - Shifting Landscapes: SEO, Cookies, and Timeless Principles
(38:37) - - Strategic Approach to Social Media Advertising
(40:30) - - Predictive User Scores and Behavior Analysis
(44:03) - - Navigating Growth and Expansion
(46:59) - - Aligning Sales and Marketing for Success
(50:11) - - The Power of Company Vision: Lessons from Drift
(53:23) - - Strategic Alignment
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.

Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here.

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
57min
June 06, 2024#147: Inside Exit Five | Behind The Scenes Launching Our First Event and Exit Five's Recent Growth
Dave and Dan (COO at Exit Five) share the behind the scenes on Exit Five's growth. They cover
How we sold out Drive in 24 hours
Why we used a waitlist strategy
How much Exit Five has grown
How much we're investing into the business this year
Solopreneurship
PS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at [email protected], and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)
Timestamps
(00:00) - - Intro
(08:39) - - The Power of Collaboration
(11:27) - - The Exit Five Journey
(14:40) - - The Drive Event
(15:33) - - Launching Our Event
(23:15) - - The Success Behind Our Event
(24:53) - - Brand Connection and Storytelling
(29:20) - - The Power of Building an Audience
(31:25) - - Content and Audience Strategy
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.

Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here.

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
37min
June 03, 2024#146: Strategy | Community Building with Greg Isenberg
Dave is joined by Greg Isenberg. Greg is the CEO & Co-Founder of Late Checkout. Greg has started and sold 3 companies in the community space and has now invested in 50+ community-based businesses.
They discuss
Why you need to build an engaged community before a paid membership
The importance of niching down
The difference between audience and community
The tribe framework
Personal brand and community performance
Timestamps
(00:00) - - Intro
(06:27) - - Building a Community on Patreon
(09:58) - - The Power of Niche Communities
(13:01) - - From Facebook Group to Profitable Membership
(16:23) - - The Impact of Exclusive Communities on Social Media
(19:51) - - The Illusion of Social Media Engagement
(27:27) - - Building a Personal Brand for Business
(30:38) - - Nurturing a Successful Community Within a Company
(31:26) - - Community Monetization: Pricing and Value in B2B Memberships
(35:06) - - The Dangers of Free Services
(40:32) - - Transformation of Twitter
(44:24) - - Navigating Social Media Engagement
(45:41) - - Exploring New Frameworks and Community Engagement
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.

Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here.

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
47min
May 30, 2024#145: Content | What It Means to Be a Media Company, Building an Audience, and Community with Anthony Kennada
Anthony Kennada is is co-founder & CEO of AudiencePlus, a company building software, content, and community to help businesses become media companies. Prior to founding AudiencePlus, Anthony served as the CMO of Hopin, Front, and Gainsight.
In this episode, they discuss
What it means to be a media company
Building an audience from scratch
Why building community is important in B2B marketing
Timestamps
(00:00) - - Introduction and context from Anthony Kennada.
(07:49) - - Definition and evolution of becoming a media company.
(12:49) - - The importance of building an audience and brand-oriented marketing.
(17:49) - - Discussion on content production and budget constraints.
(22:49) - - Community building and its significance in B2B marketing.
(30:35) - - The relationship between audience and community in marketing strategies.
(35:35) - - Efficient growth strategies and the role of organic growth.
(40:35) - - Building an audience from scratch and effective distribution strategies.
(45:35) - - Overcoming challenges in the current economic climate.
(50:35) - - Reflection on past marketing mistakes and learning from them.
(55:35) - - Discussion on category creation and its impact.
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.

Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here.

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
52min
May 27, 2024#144: Strategy | Measuring The Effectiveness of Marketing and Predicting Revenue with Pranav Piyush
Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned.
They discuss things like
Why marketing attribution is hard
The essential elements of predicting marketing results
Which leading indicators to follow and how to tie them to revenue
Correlation between reach metrics (like community members and subscriptions) and output metrics
How to use and measure LinkedIn in B2B
Timestamps
(00:00) - - Intro to Pranav and Paramark
(06:17) - - Identifying Market Needs through Research
(11:23) - - Broken Measurement in Marketing
(16:19) - - Importance of Email Audience Engagement
(19:57) - - Audience Tracking
(20:41) - - Technology's role in analyzing marketing metrics
(29:01) - - Experimentation and Failure
(30:25) - - Marrying Ideas and Measurement in Marketing
(35:12) - - Connections for Startup Growth
(38:14) - - Executing Ideas in Marketing Leadership
(45:04) - - Focusing on Profitability and Product
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.

Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here.

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
48min
May 23, 2024#143: Inside Exit Five | How to Get More Reviews, Structuring a Marketing Team and Our In-Person Event
Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover
Selling out our in-person event tickets
Strategies for getting more online reviews
How to think through structuring your marketing team
Live chat on websites
PS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at [email protected], and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)
Timestamps
(00:00) - Intro and in-person event craziness
(07:51) - Review Management Strategies
(11:18) - Integrating Reviews into Marketing
(13:38) - Team Composition and Hiring Strategies
(21:27) - Leadership and Feedback Dynamics
(24:51) - Balancing Depth and Oversight
(26:21) - Chatbots and AI in Customer Interaction
(30:34) - Evaluating Marketing Tools and Strategies
(33:19) - Future Opportunities and Reflections
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.

Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here.

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
35min
May 20, 2024#142: Strategy | Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, and Lessons from SaaStr
Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011.
They discuss
Why Jason started SaaStr
What makes a great VP of Marketing in SaaS and how to hire one
How tech and SaaS have changed since 2020
CROs vs CMOs
Importance of alignment between the CEO and marketing team
Timestamps
(00:00) - - Intro
(06:49) - - Understanding the Importance of Revenue Goals
(10:13) - - Evolving Motivations and Changing Perspectives
(14:19) - - From Solopreneur to Founder: The Journey of Exit Five
(18:15) - - The Challenge of Transitioning from Solopreneurship
(20:14) - - Insights into Jason's Content Creation Process
(22:58) - - Efficiency in writing: a five-minute rule
(28:06) - - LinkedIn: A Haven for Text-Based Writers
(29:32) - - LinkedIn's Good Community and Marketing Potential
(35:03) - - Importance of Building Relationships in Business
(39:48) - - Marketing Essentials: Brand, Field, Demand, Growth
(42:25) - - Finding the Right Fit: Aligning Marketing Roles with Company Vision
(45:30) - - Finding Alignment: The Role of Marketing in Company Leadership
(49:42) - - CROs and Marketing
(52:31) - - Balancing Heads: Sales, Marketing, and Post-Sales in SaaS Leadership
(55:51) - - Event Planning
(57:46) - - SaaStr: Connecting Founders and Revenue Professionals
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.

Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here.

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
1h 1min
May 18, 2024 We're Hiring for Content Marketing at Exit Five (Details Here)
We're growing our team at Exit Five voice. This is a quick message from Dave about a new Content Marketing role we just opened up.
You can read more about this role and apply here on our job board.
Maybe our next great teammate is already listening to the Exit Five podcast...
...more
4min
May 16, 2024#141: Inside Exit Five | Nurturing Web Visitors, Dark Social and Reactions To Our Rebrand
Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover
Reactions to our rebrand
How to nurture the 99% of website visitors that don't convert
Advice for shipping a new website
Dark social and why you need to make it part of your strategy
PS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at [email protected], and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.

Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here.

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
30min

FAQs about The Dave Gerhardt Show (from Exit Five):

How many episodes does The Dave Gerhardt Show (from Exit Five) have?

The podcast currently has 372 episodes available.

More shows like The Dave Gerhardt Show (from Exit Five)

This Week in Startups by Jason Calacanis

This Week in Startups

1,296 Listeners

The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

The Official SaaStr Podcast: SaaS | Founders | Investors

177 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,451 Listeners

The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

The Digital Marketing Podcast

114 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,268 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

85 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

47 Listeners

GTM Live by Passetto

GTM Live

201 Listeners

The Marketing Millennials by Daniel Murray

The Marketing Millennials

154 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

214 Listeners

Marketing Made Simple by StoryBrand.com

Marketing Made Simple

289 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

211 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

359 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

98 Listeners

Using AI at Work: AI in the Workplace & Generative AI for Business Leaders by Chris Daigle

Using AI at Work: AI in the Workplace & Generative AI for Business Leaders

21 Listeners