The Dave Gerhardt Show (from Exit Five)

By Exit Five

Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Br... more

4.7

4343 ratings

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about The Dave Gerhardt Show (from Exit Five):

How many episodes does The Dave Gerhardt Show (from Exit Five) have?

The podcast currently has 386 episodes available.

The Dave Gerhardt Show (from Exit Five) episodes:

September 05, 2024#173: Strategy | Merging Funnels, Targeting Multiple Personas, and Restructuring Your Marketing Team with Shane Murphy, CMO of Webflow
Dave is joined by Shane Murphy, CMO of Webflow, where he is scaling one of the most innovative companies in web technology. Shane shares his insights on integrating growth strategies across self-serve and enterprise funnels, building a powerful brand, and targeting diverse personas.
Shane and Dave cover:
How Webflow combined its self-serve and enterprise growth teams to streamline acquisition
Targeting broad personas and aligning messaging to meet unique needs
Brand building in B2B marketing and leveraging creative campaigns for long-term growth
Timestamps
(00:00) - - Intro to Shane
(05:41) - - The Three Pillars of Webflow’s Marketing Strategy
(09:13) - - How to Sell to Multiple Personas
(10:14) - - How to Position Your Solution on Your Website
(16:07) - - Combining Brand and Product Marketing Strategies
(19:06) - - The Art of Pricing and Packaging
(21:21) - - Why You Should Clarify Decision-Making Roles
(25:32) - - Managing Yearly Initiatives and High-Level Work Priorities
(27:00) - - Implementing Monthly and Weekly Project Check-Ins
(30:24) - - Building Trust
(33:48) - - Dedicating Yourself Personal Development Time
(40:56) - - Finding Your Career Fit
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
45min
September 02, 2024#172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close
Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience.
Chelsea and Dave cover:
How leveraging internal and cross-functional knowledge can create a content goldmine
Why it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their value
Strategies for integrating SEO with authentic, valuable content that resonates with your audience, beyond just ranking for keywords
Timestamps
(00:00) - - Intro to Chelsea
(05:00) - - LinkedIn for B2B
(12:04) - - Chelsea’s Experience at Chili Piper
(16:09) - - Improving Content for Podcasts
(19:25) - - How to Maximize Search Impact
(20:14) - - Driving Website Traffic Through Brand Content Strategy
(26:26) - - Merging Brand and Keyword-Driven Content
(29:11) - - Aligning Brand and Content Strategy with Your Goals
(31:18) - - New Content Channels for B2B
(35:22) - - How to Measure Content Engagement
(38:58) - - Skyscraper SEO Content Strategy
(40:07) - - How to Grow Using Gated Content
(47:06) - - How to Craft a Brand Strategy
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
50min
August 29, 2024#171: Social Media | How to Grow Your B2B Brand on LinkedIn with Tommy Clark, CEO of Compound
Dave sits down with Tommy Clark, founder of his own B2B social media agency, Compound, to talk about the ins and outs of social media strategy for B2B companies. Tommy shares his journey from running social for a SaaS company to building his agency and the lessons he’s learned along the way.
Tommy and Dave cover:
Why LinkedIn is the go-to platform for B2B brands and how to maximize its potential
The importance of posting consistently to build a strong social presence
How using video content on LinkedIn can accelerate trust-building with your audience
Timestamps
(00:00) - - Intro to Tommy
(06:05) - - Why You Should Focus on One Core Social Channel
(08:18) - - LinkedIn Success Using Just Text
(10:28) - - How to Get More Audience Data through Posting Frequently
(13:33) - - The Best Niche Content for Target Audience Engagement
(17:30) - - Why Honesty is Important in Building an Audience and Network
(22:39) - - Podcast ROI Beyond Sales and Downloads
(23:22) - - Balancing Evergreen and Timely Content
(27:43) - - Challenges and Trade-offs of Scheduled Social Media Posts
(30:17) - - How to Focus on Client Success
(34:22) - - How to Grow Followers and Relevance on LinkedIn
(37:14) - - How to Maximize Direct Response Marketing with Gary Vee's Strategy
(41:46) - - How to Create Video Content for LinkedIn
(45:28) - - Why Diverse Perspectives are Important in Business
(46:25) - - How to Use Social Media for Business Growth
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
50min
August 26, 2024#170: Sales | How Marketers Can Be Better Partners with Sales with Jen Allen-Knuth
Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.
Jen and Dave cover:
Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline
How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen
How companies should focus on genuine diversity efforts rather than superficial inclusivity
Timestamps
(00:00) - - Intro to Jen
(04:51) - - Why You Should Have a Mentor and How To Get One
(06:41) - - Sales Experiences and Becoming a Chief Evangelist
(10:12) - - Making the Lead from Side Hustle to Full Time
(14:39) - - Why Your Career Experiences Should Be Diverse
(18:03) - - The Shallow Impact of Diversity Panels
(20:49) - - How Jen Built Her Personal Brand
(24:10) - - Creating Unscripted Content that’s Still Clear
(27:42) - - Being Authentic in Marketing
(32:37) - - Don’t Use Templates for Customer Conversations
(38:59) - - Strong Relationships Between Product Marketing and Sales
(39:46) - - Being Customer-Centric
(45:08) - - Why You Need to be a Good Storyteller
(46:57) - - Challenges of Data Analysis
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
51min
August 22, 2024#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team
Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive.
Dave and Danielle cover:
How to hire a “Head of Content” and what mistakes to avoid
Behind the scenes of how ExitFive repurposes content (like this podcast!)
The fun challenges of going from a solopreneur to team of five
Timestamps
(00:00) - - Intro to Danielle
(04:21) - - Why we hired a Head of Content at ExitFive
(07:31) - - How we write our newsletter
(10:53) - - Content repurposing at ExitFive
(16:04) - - Why you should repeat yourself as a marketer
(21:01) - - How to create a culture where everyone can do their best work
(23:58) - - Why your team needs a vision to work towards
(28:51) - - Balancing Structure and Flexibility
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
32min
August 19, 2024#168: Social Media | How to Make Instagram Work for B2B with Jenn Herman
Dave sits down with Jenn Herman, an expert in Instagram marketing, who shares the untapped potential of Instagram for B2B marketers. With over a decade of experience, Jenn has become a go-to resource for brands looking to leverage Instagram's vast user base to build brand awareness and foster long-term customer relationships.
Jenn and Dave cover:
Why Instagram is a goldmine for B2B marketers and how to capitalize on its 2 billion monthly active users
How to create educational content for Instagram to build trust
Why you need to tailor your content for Instagram and your audience specifically
Timestamps
(00:00) - - Intro to Jenn
(04:36) - - Setting Goals for B2B Brands for Instagram
(08:13) - - Adapting Content Strategy for Instagram
(10:07) - - Focusing on Quality Over Quantity
(13:13) - - Using Educational Content to Build Your Brand
(18:05) - - TikTok Experts vs Short Form Video Experts
(21:11) - - TikTok, Instagram, and Content Unique to Platforms
(24:09) - - How to Use Instagram Carousels
(27:35) - - How to Use Instagram Highlights
(30:06) - - Strategies to Find Underpriced Attention
(32:24) - - Aligning Brand Image with Social Media Presence
(36:23) - - Understanding Reach Metrics
(39:02) - - Revisiting and Optimizing LinkedIn and Instagram Strategies
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
41min
August 15, 2024#167: Email | Email Marketing Teardown: Best Practices in 2024 with Jay Schewedelson and Pierce Uijainwalla
Dave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla, and SubjectLine.com Founder Jay Schwedelson, two experts in the B2B Email Marketing, for a one hour deep dive into what’s working in 2024.
They cover:
Subject line strategies
Design do’s and don’ts
What makes a truly great email in 2024
This is a recording of an Exit Five Live session - to follow along with the examples, check out the deck here.
Timestamps
(00:00) - - Intro to Jay and Pierce
(03:36) - - What Personalization Looks Like in 2024
(08:21) - - Using “Friendly Froms” to Increase Open Rates
(12:34) - - How the Best Emails Are Designed
(16:16) - - How Often Should You Send Emails?
(17:20) - - Sending a Killer First Email
(22:24) - - Your Reader Needs Context
(24:09) - - Use First Person for Better Call-to-Action Buttons
(27:07) - - How to Avoid Confusing Content
(31:55) - - Why You Need To Focus On Building Trust
(33:34) - - Writing for Engagement
(41:10) - - Email Branding Trends in 2024
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
48min
August 12, 2024#165: Strategy | How to Create Data-Driven Content to Build Trust and Stand Out with Emir Atli of HockeyStack
Dave is joined by Emir Atli, the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robust attribution platform that helps B2B marketers optimize revenue and understand customer journeys.
Emir and Dave cover:
How Emir and his team built a LinkedIn audience before launching their product and turned engagement into a strategic advantage
Using custom reporting and attribution to make better B2B marketing decisions
Creating data-driven content with HockeyStack Labs to build trust and establish thought leadership
Timestamps
(00:00) - - Intro
(03:43) - - Early Days at HockeyStack: Outreach and Launch
(11:20) - - Scaling Content Distribution and Launching Podcasts
(12:45) - - Transitioning to Event and Field Marketing
(17:52) - - Transitioning from CMO to Media Company CEO
(24:02) - - How to Build Trust at Scale
(27:56) - - Content Marketing Benchmarks and Data
(30:40) - - Sample Sizes, Metrics, and Context in Research Reporting
(39:05) - - How to Actually Use Reporting Tools
(40:22) - - Creating Custom Reports and Templates
(43:02) - - Tracking Traditional Touch Points Digitally
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
47min
August 12, 2024#166: Content Strategy | Behind the Scenes of Monday.com’s Content Strategy with Eliana Atia and Arielle Gordis
Dave is joined by Eliana Atia and Arielle Gordis from Monday.com, who drive the content strategy that powers one of the most recognizable brands in SaaS. Eliana, a seasoned content leader, shares how Monday.com’s content team evolved from a small, reactive unit into a strategic powerhouse. Arielle, who leads the thought leadership initiatives, reveals the secrets behind the wildly successful "Monday Insights" newsletter which has 3.7 million subscribers.
They cover:
How the content team at Monday.com acts as a strategic partner to departments across the business
The unique "guild" structure they use that allows content managers to stay deeply integrated within various teams while maintaining a unified content strategy
How they use audience engagement and feedback to make better content
Timestamps
(00:00) - - Intro
(06:27) - - Content Strategy as a Career
(08:59) - - Monday.com’s Messaging Strategy
(10:46) - - Transitioning to a Multi-Product Brand
(15:34) - - Using Content to Create Trust
(22:59) - - How They Create Sales Enablement Content for Enterprise Accounts
(25:41) - - Monday's Value-Based Thought Leadership Strategy
(29:21) - - Behind the Scenes: Working With a Cartoonist
(35:30) - - How Their Newsletter Has a 30% Open Rate
(37:41) - - Getting Buy-in For Thought Leadership
(39:30) - - Boosting Open Rates with Quality Sender Names
(45:49) - - Transforming Job Stress into Meaningful Leadership
(47:14) - - Successful Idea Testing on a Smaller Scale
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
49min
August 05, 2024#164: Content | Why Better Marketing Starts With Sales with Adam Goyette
Dave sits down with Adam Goyette, founder of Growth Union and a former marketing leader at G2 and Help Scout. Adam shares his insights from leading growth at top B2B companies to launching his own agency that helps startups scale by integrating holistic growth strategies.
Adam and Dave cover:
How marketing can drive demos that aren’t qualified and how to fix it
Why MQLs aren’t efficient incentives for marketing teams
How to use feedback from Sales to create better marketing content
Timestamps
(00:00) - - Why Working With B2B Agencies is So Hard
(05:24) - - Marketing in 2024
(09:20) - - How to Actually Test Your Marketing Campaigns
(11:25) - - Organizing Your Marketing Team
(14:20) - - Setting Aside Budget For Experiments
(22:10) - - How to Ask Qualifying Questions
(23:31) - - Balancing Brand Building and Conversion
(26:45) - - Advocating for Marketing Strategy Internally
(31:39) - - Using Feedback from Sales to Create Content
(37:20) - - How to Test and Iterate Quickly
(45:30) - - Adwords Keyword Optimization and Ad Copy
(46:39) - - Marketing Leadership in SaaS at a Scale Up
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
48min

FAQs about The Dave Gerhardt Show (from Exit Five):

How many episodes does The Dave Gerhardt Show (from Exit Five) have?

The podcast currently has 386 episodes available.

More shows like The Dave Gerhardt Show (from Exit Five)

This Week in Startups by Jason Calacanis

This Week in Startups

1,290 Listeners

The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

The Official SaaStr Podcast: SaaS | Founders | Investors

175 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,442 Listeners

The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

The Digital Marketing Podcast

114 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,258 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

83 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

48 Listeners

GTM Live by Passetto

GTM Live

201 Listeners

The Marketing Millennials by Daniel Murray

The Marketing Millennials

154 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

212 Listeners

Marketing Made Simple by StoryBrand.com

Marketing Made Simple

288 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

214 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

361 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

94 Listeners

Using AI at Work: AI in the Workplace & Generative AI for Business Leaders by Chris Daigle

Using AI at Work: AI in the Workplace & Generative AI for Business Leaders

23 Listeners