The Dave Gerhardt Show (from Exit Five)

By Exit Five

Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Br... more

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The podcast currently has 403 episodes available.

The Dave Gerhardt Show (from Exit Five) episodes:

July 22, 2024#160: Career | Remote Work Loneliness, Embracing Change, and Giving & Receiving Feedback with Kara Hardin
Dave is joined by Kara Hardin, a Registered Psychotherapist and Lead Executive Officer at The Practice Lab. Kara specializes in the complicated ways that mental health drives performance and how it shows up at work. Drawing from her extensive experience, Kara provides actionable advice for B2B marketers to enhance their professional lives.
Kara and Dave cover:
How adapting to your team’s preferences can lead to better collaboration, higher productivity, and a more harmonious work environment
How to view change as a natural and positive part of business strategy, rather than something to fear
Practical advice on how to maintain meaningful connection and effective communication in remote work environments
Timestamps
(00:00) - - Intro
(05:21) - - Learning to Embrace Change
(08:08) - - Connection at Work
(11:31) - - The Loneliness of Remote Work
(14:52) - - Balancing Remote Work and Relationships
(19:29) - - Aligning Work with Values
(21:25) - - Creating Your Own Career Path
(25:05) - - How Self-Awareness Helps Make Better Decisions
(26:42) - - Discovering Your Personal Work Preferences
(35:40) - - Recognizing Self-worth in Between Jobs
(37:23) - - Self-Awareness in Communication
(40:23) - - The Work of Work: Understanding Yourself and Others
(45:17) - - Kara’s Framework for Self-Reflection and Interaction
(47:08) - - Creating Emotional Guardrails
(50:06) - - Combatting the Urgency Impulse at Work
(54:45) - - Improve Work by Slowing Down
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.

Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
57min
July 18, 2024#159: Growth | Personalized Gifting, Direct Mail, and AI Driven Outbound with Kris Rudeegraap, CEO and Founder of Sendoso
In this episode, Dave is joined by Kris Rudeegraap, CEO of Sendoso, a leading platform for direct mail and gifting in B2B marketing. Kris is an expert in using creative direct mail tactics and AI to create profitable marketing campaigns. He has helped numerous companies enhance their engagement and conversion rates through thoughtful and personalized gifting strategies.
Dave and Kris cover:
The differences between Growth Ops and Revenue Ops (and where each is most effective)
Must-try direct mail strategies that go above and beyond to create memorable customer experiences
How companies have created automated programmatic outbound strategies using AI, including tools and techniques that enhance efficiency and personalization
Timestamps
(00:00) - - Intro
(05:21) - - Navigating the SaaS Market: CEO Perspective & New Media Ventures
(08:05) - - Rethinking Outbound in 2024
(11:42) - - How to Actually Use AI in Outbound
(15:09) - - Early Adoption of AI
(15:58) - - Direct Mail Gifting and AI
(19:58) - - Avoiding Unwanted Gifts
(22:31) - - Outsourcing with Automation
(27:13) - - Sales Team as Consultants for Prospects
(30:42) - - Tools and Data We’re Using
(33:14) - - Effective Prospecting with Personalization and AI
(35:34) - - Using AI to Stand Out
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.

Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
37min
July 15, 2024#158: Career | High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz
Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.
Amanda and Dave cover:
How Amanda transformed her LinkedIn strategy to grow her following and engagement
The impact of personal branding on social media and its role in business growth
Creating a feedback loop to refine and improve content strategy
Timestamps
(00:00) - - Intro
(05:59) - - How to Use LinkedIn Video
(09:27) - - Shifting from Twitter to LinkedIn
(13:13) - - Developing a Clearer Target Market and Products
(13:56) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective
(18:17) - - Why Your Content Strategy Must Be Focused
(22:39) - - The Brand Pyramid
(23:34) - - The Emotion Behind Branding
(27:04) - - People Are What Matter In Branding Success
(32:42) - - The Growing Creator Economy vs. Traditional Corporations
(34:00) - - Creating Emotional Brand Connections for Growth Marketing
(38:32) - - How Amanda Became a Fractional CMO
(41:06) - - Why Amanda Looks to Alex Lieberman for Inspiration
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.

Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
42min
July 11, 2024#157: Brand | Creating Irresistible LinkedIn Posts, Creating Real-Time Feedback Loops, and What It Means To Be Authentic with Adam Robinson, CEO of Retention.com
Dave sits down with Adam Robinson, CEO of Retention.com, to go behind the scenes on how he creates so much killer content on LinkedIn and has used his platform to scale not one, but two start ups to over $1m in ARR.
Adam and Dave cover:
Adam’s focus on creating engaging content that’s authentic
Using LinkedIn’s quick feedback loops to refine your marketing strategy
The patience required to achieve successful content market fit
Timestamps
(00:00) - - Intro
(05:49) - - The Four Steps to the Epiphany
(09:28) - - Inbound-Led Outbound
(10:16) - - Getting your Podcast and LinkedIn Content in Sync
(14:22) - - How Adam Manages Being CEO of Two Startups
(16:51) - - What Happens When You Build a Dedicated Audience
(20:35) - - Handling the Pressure of Having a Big Audience
(23:54) - - Achieving Content Market Fit with a Ghostwriter
(29:15) - - Using LinkedIn Templates
(30:29) - - Benefits and Drawbacks of Using a Ghostwriter
(35:04) - - Why Engagement is the Most Important Part Of Your Content Strategy
(37:25) - - Getting Creative to Grow
(40:11) - - Behind the Scenes of How Adam Handles Posting on LinkedIn
(42:39) - - The Relationship Between Business and Personal Growth
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.

Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
47min
July 08, 2024#156: LinkedIn | How to Build a LinkedIn Founder Brand that Drives Revenue with Kait Stephens and Brad Zomick
Dave sits down with Kait Stephens, co-founder and CEO of Brij, and Brad Zomick, Brij’s former Head of Marketing turned LinkedIn consultant. Dave named Kait the “Queen of Omni-Channel” for good reason — she turned LinkedIn into a powerhouse for her brand to drive leads and revenue for her company, growing to over 15k followers.
Kait, Brad, and Dave cover:
Turning LinkedIn into a lead generation machine and building a strong founder brand.
The nitty-gritty of creating authentic, engaging content that resonates with your audience.
Crafting a content flywheel that keeps your audience hooked and continuously brings in new leads.
Timestamps
(00:00) - - Intro
(05:10) - - Why LinkedIn is a Goldmine for B2B
(09:48) - - Getting Familiar with Your Audience
(12:03) - - Challenges of Getting Started
(13:54) - - Most Common Mistakes Made with LinkedIn
(19:26) - - Founder's Content Creation: Behind the Scenes
(21:47) - - Content Scheduling on LinkedIn
(25:12) - - How Founders Should Manage LinkedIn Engagement
(28:56) - - Metrics Behind the Founder Brand on LinkedIn
(31:26) - - Inside Look at the Real Business Impacts
(35:12) - - Why You Should Overcome Your Reluctance to LinkedIn
(38:23) - - Maximize Content Impact with an Evergreen Strategy
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.

Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
41min
July 04, 2024#155: Inside Exit Five | Creating Webinars People Actually Want to Attend (Behind the Playbook We’re Building)
Dave and Matt (Marketing Manager at Exit Five) go behind the scenes of our best live session (don’t call it a webinar!) yet. Matt also shares his insights on targeting multiple personas and generating compelling content ideas.
Matt and Dave cover:
Creating content for multiple personas without losing your brand’s voice
Secrets to engaging webinars that people actually want to attend
Top tools and strategies for generating content ideas that resonate
Timestamps
(00:00) - - Intro
(06:05) - - Creating Content that Gets Engagement
(07:08) - - Making Webinar Content Relevant
(10:03) - - Webinar Content Feedback Loops
(13:47) - - Using Incentive to Drive Registration
(16:28) - - When to Use Niche Formats: Understanding Your Audience
(22:35) - - How to Use Reddit for Content Ideas
(24:07) - - Using Popular Community Posts for Onboarding
(26:21) - - How We Do Audience Research
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.

Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
31min
July 01, 2024#154: Content | B2B Landing Pages that Convert to Pipeline (and How You Should Actually Be Using Attribution) with Tas Bober
Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.
Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.
Tas and Dave cover:
How she built her audience on LinkedIn and turned it into a niche consulting business
Creating problem-aware landing pages that convert and drive pipeline
Evaluating overall marketing metrics rather than just channel-specific ROI
Timestamps
(00:00) - - Intro
(06:04) - Getting Started Publishing on LinkedIn
(09:27) - - Niching Down on LinkedIn to Grow Faster
(11:13) - - Getting Laid Off and Going All In On Consulting
(14:45) - - The Power of Networking Calls
(17:28) - - Attracting More Targeted Clients by Niching Down
(20:43) - - Tailoring Landing Page Tactics for B2B and B2C Marketing
(25:28) - - Optimizing Landing Pages and Creative for Search Ads
(26:36) - - Utilizing Paid Traffic for B2B
(31:25) - - Measuring Success Beyond Just Conversions
(34:44) - - Making Landing Pages Customer Centric
(36:32) - - Why Founders Need to Be On Social Media
(39:03) - - Navigating Long Sales Cycles and Marketing Impact
(43:23) - - Attribution Should Align With How Buyers Buy
(45:31) - - Digital Ads and Landing Page Success
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.

Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
49min
June 27, 2024#153: Inside Exit Five | How to Actually Pull Off a Rebrand with Eli Rubel of No Boring Design
Dave and Dan (COO at Exit Five) go behind the scenes of the recent rebrand of Exit Five with Eli Rubel, Founder and CEO of No Boring Design. Eli shares his candid feedback on where partnerships with agencies and marketing teams often go wrong and the challenges of creative work.

They also cover:
How to create a killer creative brief
How well-crafted design can significantly drive conversion rates
The step-by-step process we followed for a successful rebrand
Timestamps
(00:00) - - Intro to No Boring Design and Eli
(06:22) - - Where Agency Partnerships Go Wrong
(09:03) - - Why You Need to Be Blunt About Your Needs
(12:41) - - Using Chat GPT and AI to Create an Effective Brief
(14:44) - - The True Impact of Design
(20:21) - - How to Use Organic Social Media for Advertising
(21:57) - - Why Visual Identity Matters to Brand
(26:31) - - Nailing your Branding Guidelines
(29:11) - - Why You Need to Experiment with Creative
(33:06) - - How to Use Design Resources to Create Leverage
(33:54) - - Getting Work Done: How to Delegate
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.

Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
37min
June 24, 2024#152: Growth | LinkedIn Ads & Strategy for B2B with Anthony Blatner
Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.
He and Dave discuss
LinkedIn Ad Creative & Consistent Branding
Thought Leader Ads & Organic Reach
Niche Audiences & Custom Content
Nurture Campaigns
Expert LinkedIn Ads Tips
Timestamps
(00:00) - Intro to Anthony Blatner
(06:01) - Focusing on LinkedIn and Future Expansion
(09:26) - Effective Social Media Advertising and Organic Content
(12:50) - The Overlooked Importance of Creative Content in Advertising
(14:58) - Targeting Personas with Top-of-Funnel Ads
(18:52) - Creating Unique and Targeted Content: Pros and Cons
(20:08) - Lead Generation Strategies for Small Budgets
(24:21) - Effective Funnel Strategies for Small Budgets
(27:50) - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
(32:43) - Building Long-Term Memory with Consistent Branding in Marketing
(35:04) - The Power of Narrow Focus for Audience Growth
(38:11) - Content Planning Based on Sales Cycle Length
(40:00) - Connecting with Anthony Blattner on LinkedIn
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.

Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
41min
June 20, 2024#151: Brand Marketing | How To Build A Brand with Bill Macaitis (former Slack CMO & Zendesk CMO)
This episode is from a fireside chat Dave did with Bill Macaitis, former CMO at Slack and Zendesk during G2's 2023 "Reach" event on how to build a brand in an economic downturn. We cover what is a brand, what is brand marketing, 8 ways to fit a brand into a marketing strategy, creating a brand centric product, and examples from Bill's work over the years.
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.

Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
27min

FAQs about The Dave Gerhardt Show (from Exit Five):

How many episodes does The Dave Gerhardt Show (from Exit Five) have?

The podcast currently has 403 episodes available.

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