Dave is joined by Kera Wright, Founder of Planner Pal. Kera ran Event Marketing at companies like Microdesk and Aircall, where she managed planning and execution at high-profile trade shows like Dreamforce and INBOUND. She has now founded her own company to help marketing teams host better events.

Kera shares her approach to organizing events, covering everything from project management to cost control. Learn how to host memorable events with your customers at a fraction of the cost and why focusing on a few key moments can make all the difference in the success of your event. Plus, Dave bounces his ideas off Kera for a potential Exit Five in-person event in September.

Timestamps

• (00:00) - - Intro and Exit Five's in-person event

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.

Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.

Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.

Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• 
  They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

Dave is joined by Kyle Coleman, CMO at Copy.ai. Kyle went from Individual Contributor to Senior Director at Looker and Director to CMO at Clari. During his time there, he helped both companies 10x their revenue.

In this episode, they chat about

• The importance of leadership team alignment and why the CRO & CFO should be your best friend
• How marketing can impact pipeline and the standard it should be held to
• Why you should build a marketing calendar around the product roadmap

Timestamps

• (00:00) - Kyle's exposure to B2B marketing and strategy

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.

Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.

Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.

Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• 
  They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.

In this episode, we cover 

• Why buyers are switching to a more "self-service" model of buying 
• How interactive demos stack up against traditional marketing education like videos or ads
• Tips to create a product story with your interactive demo that gets you a 30% CTR
• The most common questions marketers have about interactive demos

Timestamps

• (00:00) - Introduction

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.

Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.

Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.

Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• 
  They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

This week, Dave is joined by Ross Simmonds. Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and optimizes content for some of the most successful SaaS companies in the world and works as partners for multiple publicly traded cloud companies that have redefined entire industries. 

They share lessons they both learned on their content journeys and discuss things like

• Prioritizing search as a distribution channel
• Why social followers are not a vanity metric
• Using and enabling the sales team for content distribution
• How to repurpose your most popular content

Timestamps

• (00:00) - Intro

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.

Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.

Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.

Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• 
  They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

In this episode, Dave is joined by Eli Rubel. Eli is the CEO of Matter Made and NoBoringDesign and a Marketing Advisor for companies like Dropbox and Loom. 

Eli discusses how companies that take risks with their design and go outside the brand guidelines will stand out in the sea of sameness and drive more pipeline. He also discusses

• His framework for focusing on 'micro surfaces' that lead to bigger wins
• The importance of timing in email marketing
• How to properly analyze the efficiency of your marketing spend

Timestamps

• (00:00) - Design and brand as competitive differentiators

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.

Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.

Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.

Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• 
  They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

In this episode, Dave sits down with Peep Laja. Peep is an entrepreneur; he founded a portfolio of companies, including CXL, Speero, and Wynter. He's the active CEO for Wynter, a B2B target customer insights platform. Peep also hosts the How to Win podcast.

Peep takes us through the founding story of Wynter, effective strategies for messaging and its impact on conversion rates. You'll also learn how to take customer feedback and use it to create marketing messages that resonate.

Timestamps

• (00:00) - - Introduction

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.

Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.

Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.

Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• 
  They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

This week, Dave is joined by Brian Kotlyar. Brian leads Marketing and Growth at Hightouch and previously led teams at Sprinklr, Intercom, and New Relic. He shares his perspective on

• Aligning revenue teams toward common goals
• The importance of an effective messaging strategy
• Prioritizing numerous ideas from CEOs
• A high-reward compensation approach

Timestamps

• (00:00) - - Performance metrics and career motivation

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.

Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.

Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.

Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• 
  They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

Kelly Gordon and Matthew Kanter are marketing recruiters at Creative People and join Dave to share some insider strategies to help you land your next marketing job and make your next big career move.

Creative People is a recruiting firm specializing in the Series A to Series D world and Matthew and Kelly bring in-depth knowledge of roles in B2B SaaS and marketing leadership. This conversation dives into advice on how to navigate the job search, understand your worth in the market, and effectively advocate for yourself during the hiring process. Topics include using LinkedIn for personal branding, negotiating job offers, researching compensation, and how (and why) to look without looking.

Matthew and Kelly share insights on the nuances of recruiting, the importance of building personal connections, and how recruiters should approach hiring for roles that might be new to an organization. Throughout the discussion, they stress the importance of being proactive about career development, being honest about one's own job preferences, and how to ensure a potential employer's values align with one's own.

Timestamps:

00:00 Maximizing Your Career Potential.
05:20 Navigating Career Transitions.
09:08 Smart Career Moves: Assessing Company Fit & Interviews.
11:24 Interviewing Insights: Evaluating Company Fit & Ideal Timelines.
14:23  Importance of Efficient Hiring Process for Role Success.
18:26 Candidates must embrace ambiguity and self-sufficiency.
21:36 Emphasizing relationship building in career advancement.
26:58 Career Focus and Motivation on LinkedIn.
29:44 The importance of honest self-assessment for job seekers.
31:05 Navigating Compensation Negotiations.
35:52 Importance of honesty and negotiation in job offers.
38:55 Importance of Effective Outreach in Job Recruitment.
40:51 Connect with Matt and Kelly on LinkedIn.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.

Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.

Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.

Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• 
  They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more

Why make an explainer video when you can make a rap anthem?

Created and produced by Ding Zheng, featuring Jeff Porter (two Exit Five members).

Learn more about Exit Five and join our community of thousands of B2B marketers:

https://www.exitfive.com/

Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to CMO - and why Amanda enjoys being a team of one.

00:00 - Webinar Promotion Without Links and Returning to Work After Maternity Leave.
06:04 - The Emotional Impact of Parental Leave.
08:40 - Navigating Career Paths in Marketing.
12:10 - SparkToro's Audience Research Tool and Growth Strategy.
14:31 - VP of Marketing at SparkToro: Managing Top-of-Funnel, Organics, and Events.
19:11 - Rethinking the pursuit of status in business.
22:10 - Contemplating financial gains and their true value.
23:10 - Prioritizing time over extra income for happiness.
29:26 -Transitioning from Consulting to Content Business: The Evolution of Exit Five.
32:01 - The challenges and potential rewards of solopreneurship.
34:16 - Navigating Hiring and Trust in a Small Team
38:05 - Strategic Email Marketing at Sparktoro: Balancing Frequency and Impact.
41:06 - Sparktoro's Email Strategy: Quality over Quantity and List Management Tactics.
43:08 - The challenge of balancing marketing strategies.
48:25 - Optimizing LinkedIn Strategy: Pinning Comments and Zero-Click Content.
50:32 - Embedding Webinar Links in Blog Posts for Engagement
52:53 - Closing Thoughts.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.

Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.

Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.

Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• 
  They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more