The DealMachine Real Estate Investing Podcast

Most real estate professionals don't realize how AI is fundamentally changing where leads come from online. In this episode, Trevor Mauch breaks down real estate SEO with AI and shows you exactly how to adapt your visibility strategy for this new landscape. He covers AI search behavior, optimizing your Google Business Profile, implementing proper schema for faster indexing, and using online consistency to ensure AI systems find and trust your business.

KEY TALKING POINTS:

0:00 - Intro

0:22 - AI Search Is Changing Lead Flow

0:57 - The Phantom Expense Problem

2:57 - Where AI Pulls Its Information and Why It Matters

5:43 - Building Trust with AI Search

8:21 - Online Consistency, Reviews, and Sentiment Signals

11:20 - Setting Up and Optimizing Your Google Business Profile

14:11 - Number One Action Item

14:20 - Outro

LINKS:

Instagram: Trevor Mauch

https://www.instagram.com/trevor.mauch/

Website: Carrot

https://www.carrot.com/

Instagram: David Lecko

https://www.instagram.com/dlecko

Website: DealMachine

https://www.dealmachine.com/pod

Instagram: Ryan Haywood

https://www.instagram.com/heritage_home_investments

Website: Heritage Home Investments

https://www.heritagehomeinvestments.com/

Most wholesalers miss the profit potential hiding in wholetail real estate, but one entrepreneur cracked the code by closing 45 deals before turning 24. David sits down with Ben Busha, a real estate wholesaler who has scaled to over 60 deals annually, to break down his proven strategies on this episode. They explore the B2B agent model versus traditional wholesaling, the specific profit breakdown per deal, why balance sheet thinking matters, how to tier agents using MLS data, building offshore teams efficiently, and the critical differences between direct-to-seller and agent-focused approaches.

KEY TALKING POINTS:

0:00 - Intro

0:29 - The B2B Agent Model

2:03 - Wholesale vs Wholetail and Profit Per Deal

5:16 - Why It's a Balance Sheet Business

6:05 - From Corporate Job to His First Deal at 18

8:26 - How He Calls Agents (Why Text Blasting No Longer Works)

10:08 - Tiering Agents and Disposing Deals

13:56 - Pricing Strategy and Advice for New Wholesalers

17:04 - Why B2B Beats Direct-to-Seller

18:19 - Building the Team

19:41 - Competing With Franchises

20:46 - Mentorship, Plasma Donations, and Biggest Losses

23:19 - Operations: Contractors, Offshore Team, Construction Costs

28:42 - A Deal That Taught Him Motivation

30:49 - Scaling to 60+ Deals and Agent Data Tools

33:06 - Outro

LINKS:

Instagram: Ben Busha

https://www.instagram.com/benbusha/

Website: Neway REI

https://www.newayrei.com/

Instagram: David Lecko

https://www.instagram.com/dlecko

Website: DealMachine

https://www.dealmachine.com/pod

Instagram: Ryan Haywood

https://www.instagram.com/heritage_home_investments

Website: Heritage Home Investments

https://www.heritagehomeinvestments.com/

Real estate direct mail is one of the most consistent deal sources for investors who want to control their own pipeline, and Ryan Saldanha has proof. Ryan does 50+ deals a year in the Tampa market using a direct mail and cold calling system he built after relying on wholesalers left his deal flow inconsistent. His direct mail marketing for real estate runs on the same list he cold calls, and going direct to seller gets him $15 to $20K deeper on every deal. In this episode, he breaks down how he runs a flip-heavy business in a single market and what he's learned about scaling when your fixed costs don't move.

KEY TALKING POINTS:

0:00 - Intro

0:22 - Why They Went Direct-to-Seller

1:41 - Buying Deeper on Deals

2:49 - Marketing Channels They Use

4:30 - Scaling Around Fixed Costs

6:11 - Going Deep vs Going National

8:05 - Premium Pricing Program Explained

9:34 - A Deal That Taught a Lesson

11:56 - Managing Flips and Systems

13:09 - Finding Great Contractors

14:21 - Raising Private Capital

17:08 - Advice for the Next Generation

19:09 - Where to Find Ryan

19:34 - Outro

LINKS:

Instagram: Ryan Saldanha

https://www.instagram.com/realryansal/

Website: Sell Quick Tampa

https://www.sellquicktampa.com/

Instagram: David Lecko

https://www.instagram.com/dlecko

Website: DealMachine

https://www.dealmachine.com/pod

Instagram: Ryan Haywood

https://www.instagram.com/heritage_home_investments

Website: Heritage Home Investments

https://www.heritagehomeinvestments.com/

Cold email is one of the most underrated lead generation strategies in real estate, and in this episode David Frizzell breaks down exactly how to build a compliant, scalable system from scratch. You'll learn how to set up your sending infrastructure, build a high-quality list using DealMachine data, and run automated email marketing campaigns that generate inbound seller leads while you're focused on everything else. Whether you're already cold calling or sending direct mail, this system is designed to amplify your existing real estate email marketing without adding hours to your day.

KEY TALKING POINTS:

0:00 - Intro

0:23 - The Power Of Cold Email

1:28 - Is Cold Email Legal?

4:21 - Deliverability

7:52 - Step 1: Buy & Warm Up Your Inboxes

9:42 - Step 2: Get High-Quality Leads

10:46 - Step 3: Clean Your List

12:36 - Step 4: Handle Replies Like A Pro

14:24 - Total Cost

15:17 - Outro

LINKS:

Instagram: David Frizzell

https://www.instagram.com/thewholesalerstoolbox/

Website: The Wholesalers Toolbox

https://www.thewholesalerstoolbox.com/free-facebook-leads

Instagram: David Lecko

https://www.instagram.com/dlecko

Website: DealMachine

https://www.dealmachine.com/pod

Instagram: Ryan Haywood

https://www.instagram.com/heritage_home_investments

Website: Heritage Home Investments

https://www.heritagehomeinvestments.com/

If your direct mail marketing isn't producing deals, the problem is probably volume. Joseph Austin of Next Step Real Estate is sending over 7,000 real estate direct mail postcards a month across the greater Philadelphia area and currently has 16 fix-and-flip projects in motion. In this episode, Joe breaks down his direct mail real estate marketing approach, why mailing 500 pieces a month isn't enough, and how to pair your direct mail campaign with a follow-up call system that actually gets sellers on the phone. He also covers how he decides whether to wholesale or flip each deal and shares the exact call cadence his team uses from the moment a lead comes in.

KEY TALKING POINTS:

0:00 - Intro

0:19 - Joseph Austin's Business

4:05 - Lessons From A Deal

6:27 - How He Finds His Deals & Skip Tracing

11:55 - His First & Second Deal

15:24 - Direct Mail Tips

18:35 - How To Get In Touch With Joe

19:38 - Call Cadence

21:06 - Closing Thoughts

22:48 - Outro

LINKS:

Instagram: Joseph Austin

https://www.instagram.com/phillyhomebuyer/

Website: Next Step Real Estate

https://www.nextstepre.com/

Instagram: David Lecko

https://www.instagram.com/dlecko

Website: DealMachine

https://www.dealmachine.com/pod

Instagram: Ryan Haywood

https://www.instagram.com/heritage_home_investments

Website: Heritage Home Investments

https://www.heritagehomeinvestments.com/

Most wholesalers skip over sellers who won't take a deep discount, but Rich Wonders built an entire nationwide novation real estate business out of exactly those leads. Rich is the Novation King, and he's got hundreds of wholesalers closing novation deals with an average fee around $35K using his step-by-step novation real estate process. In this episode he walks through his full three-phase novation in real estate strategy for getting sellers on board, finding the right listing agents, and avoiding the mistakes that blow deals up. If you've been wondering what is a novation in real estate or how novations real estate deals actually work, this is the episode. Ryan also brings a live novation deal to the table and Rich breaks down the numbers in real time.

KEY TALKING POINTS:

0:00 - Intro

0:33 - How Rich Wonders Became The "Novation King"

2:01 - Novation Deals

5:40 - How He Was Almost Homeless

6:40 - Learning Novations & The Numbers

10:28 - Mini-Masterclass On Novations

18:03 - Interviewing Agents

20:32 - Novation Myths & More Tips

29:47 - Ryan's Current Deal

36:17 - Closing Thoughts

37:32 - Outro

LINKS:

Instagram: Rich Wonders

https://www.instagram.com/novationking/

Links: Rich Wonders

https://linktr.ee/richwonders/

Instagram: David Lecko

https://www.instagram.com/dlecko

Website: DealMachine

https://www.dealmachine.com/pod

Instagram: Ryan Haywood

https://www.instagram.com/heritage_home_investments

Website: Heritage Home Investments

https://www.heritagehomeinvestments.com/

Cost per lead is going up, sellers are harder to convert, and the wholesalers who aren't adapting are getting left behind. Steve Trang, founder of Objection Proof AI, breaks down the exact systems the top operators are running right now to stay ahead. You'll learn how AI is handling lead follow-up with zero burnout, why speed to lead under five seconds is the new standard, and how his clients are pulling deals out of CRMs their teams had already marked dead.

KEY TALKING POINTS:

0:00 - Intro

0:35 - The Three Things You'll Walk Away With

0:57 - The New Market Reality

6:28 - The Three Levers

10:06 - What Makes AI Efficient In Real Estate

12:14 - AI Conversion & Follow-Ups

15:11 - Outro

LINKS:

Instagram: Steve Trang

https://www.instagram.com/steve.trang/

Website: Objection Proof AI

https://www.objectionproof.ai/

Instagram: David Lecko

https://www.instagram.com/dlecko

Website: DealMachine

https://www.dealmachine.com/pod

Instagram: Ryan Haywood

https://www.instagram.com/heritage_home_investments

Website: Heritage Home Investments

https://www.heritagehomeinvestments.com/

Blake Yarborough started acquiring rentals in 2009 when everyone else was running from the market, and built his way to 100+ properties and $40 million in real estate. In this episode, he breaks down the leveraged financing strategy he used to scale fast, how he structured 15-year notes to protect himself against rate resets, and why he self-manages instead of handing things off to third-party property managers. He also shares a hard lesson about embezzlement that cost him $5 million and what he missed on the balance sheet that let it happen. If you're building a rental portfolio or thinking about getting back into acquisitions, this one is worth your time.

KEY TALKING POINTS:

0:00 - Intro

0:34 - Blake Yarborough's Journey In Real Estate

11:08 - Losing Money & His Faith

13:31 - Financing Rental Properties

17:27 - His Deer Breeding Business

18:40 - The Real Estate He's Doing Now

21:24 - The Market Right Now & Property Managers

26:09 - Protecting Your Business

30:14 - Closing Thoughts

31:10 - Outro

LINKS:

Facebook: Blake Yarborough

https://www.facebook.com/blake.yarborough

Website: Capital Concepts

https://www.4smartmoney.com/

Instagram: David Lecko

https://www.instagram.com/dlecko

Website: DealMachine

https://www.dealmachine.com/pod

Instagram: Ryan Haywood

https://www.instagram.com/heritage_home_investments

Website: Heritage Home Investments

https://www.heritagehomeinvestments.com/

GSP Homes is closing over 50 off-market deals a year plus 15 to 20 flips, and they're doing it with a system that converts in-person appointments at a 50% rate. Cannon Wilson is their acquisitions manager, and he walks through how they give every seller three options: a cash offer, a private listing to their network of 3,500 buyers, or a full MLS listing. He also covers how they use DealMachine to pull leads, how their cold caller is booking 15 to 16 appointments a week, and how their new 90-day sprint program gets investors to pay upfront for first look at deals.

KEY TALKING POINTS:

0:00 - Intro

0:35 - Cannon Wilson's Real Estate Business

3:30 - Working With Wholesalers

5:08 - Doing Acquisitions & Commissions

7:49 - The Numbers & Cold Calling Tips

12:02 - Building Trust With Sellers

13:59 - 2 Recent Deals

16:07 - Presenting 3 Options

18:40 - What He's Looking Forward To

22:02 - Using DealMachine

24:03 - Direct Mail

25:57 - Closing Thoughts

27:14 - Outro

LINKS:

Facebook: Cannon Wilson

https://www.facebook.com/davidcannon.wilson

Website: GSP Homes

https://www.gsp.homes/

Instagram: David Lecko

https://www.instagram.com/dlecko

Website: DealMachine

https://www.dealmachine.com/pod

Instagram: Ryan Haywood

https://www.instagram.com/heritage_home_investments

Website: Heritage Home Investments

https://www.heritagehomeinvestments.com/

Liz Faircloth scaled from a single duplex to close to 1,400 doors across multiple states, and the secret had nothing to do with finding more deals. In this episode, she breaks down the three things that actually make scaling work: leadership, systems, and team. She covers how to identify your core genius and stop wasting time on everything else, how to build a bookkeeping process that protects your business as it grows, and the four key roles every real estate business needs to fill. If you are trying to build something repeatable, this one is worth your time.

KEY TALKING POINTS:

0:00 - Scaling Your Real Estate Business

0:22 - 1: Leadership

3:07 - 2: Systems

10:26 - 3: Your Team

14:48 - Outro

LINKS:

Instagram: Liz Faircloth

https://www.instagram.com/therealestateinvesther/

Website: The Real Estate Investher

https://linktr.ee/investher

Instagram: David Lecko

https://www.instagram.com/dlecko

Website: DealMachine

https://www.dealmachine.com/pod

Instagram: Ryan Haywood

https://www.instagram.com/heritage_home_investments

Website: Heritage Home Investments

https://www.heritagehomeinvestments.com/