The Dental Marketer

Imagine reclaiming 30+ hours a month for patient care, growth, and your own peace of mind with the help of AI and team empowerment.

In this episode, we sit down with Dr. Jordan Sanders of Knox Mountain Dentistry, who opens up about the transformative journey from launching a startup practice to leading a bustling, seven-operatory dental office that stands out for its patient-centric approach and in-house innovation. Dr. Sanders shares candid insights about the growing pains and rewards of scaling up, from handling a steady influx of new patients to managing a dedicated (and ever-evolving) team. He explains how he’s harnessed his passion for education, teaching 3D printing techniques, and traveling to speak for major dental companies while learning to juggle these responsibilities without compromising on care.

As Dr. Sanders reflects on the highs and lows of ownership, he reveals the real-world strategies that keep his practice running smoothly and his own well-being in check. You’ll hear about the mindset shifts he’s made, including letting go of micromanagement, creating structured paths for staff growth and raises, and leveraging AI to streamline tedious administrative work. Dr. Sanders delivers heartfelt advice about building a practice that aligns with both professional and personal values, encouraging us to prioritize mental health, be intentional about growth, and never lose sight of the human touch in dentistry.

What You'll Learn in This Episode:

• Proven strategies for transitioning a dental startup to a thriving, full-capacity practice
• Tips for balancing clinical work with educational and speaking opportunities
• The benefits (and challenges) of offering in-house lab services to create distinct patient experiences
• How to build and empower a supportive, growth-oriented team
• Insight into implementing systematic raise programs based on achievements
• Ways to use AI and automation to streamline time-consuming admin processes
• Why prioritizing emotional health, therapy, and personal boundaries is essential for practice owners
• The importance of focusing on patient-centric, human-driven care above financial metrics

Hit play to discover Dr. Sanders’ hard-won lessons and actionable strategies for building a dental practice with heart, purpose, and balance!

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Sponsors:‍

‍Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/Guest: Dr. Jordan SandersPractice Name: Knox Mountain DentistryCheck out Jordan's Media:‍

Website: https://knoxmountaindentistry.com/

Instagram: https://www.instagram.com/knoxmountaindentistry/

Instagram: https://www.instagram.com/ascenddentaleducation/

Jordan's Previous Episodes:

375: Dr. Jordan Sanders | Knox Mountain Dentistry – The Dental Marketer Podcast

456: Dr. Jordan Sanders | The Power of Personalization: Captivating Your Ideal Patients with Content – The Dental Marketer Podcast

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Host: Michael Arias

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Is your dental practice unknowingly losing money through shared network relationships?

In this episode of Fail Forward, Lisa from Unlock the PPO launches into one of the most overlooked factors affecting dental practice revenue: the dynamics of shared networks. Discover how unsuspecting practices can find themselves receiving reduced payments without realizing, and learn actionable strategies to protect your practice against this pitfall. From training your front desk to be "the keeper of the gates" to understanding new shared network announcements, Lisa offers key insights and practical tactics that could significantly impact your practice's bottom line. Don't let lack of awareness about shared networks affect your profitability; listen to this episode and stay on top of your practice's financial health!

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Listen to Lisa's Other Episodes Here:

75: Lisa Weber | Unlock The PPO, Teams, Numbers, and all about dental insurance – The Dental Marketer Podcast

MMM [Insurance] Here's Why You Should Treat Your PPO Insurance Carriers Like Every Other Marketing Strategy – The Dental Marketer Podcast

The Making of SMILE & CO. - Episode FOUR – The Dental Marketer Podcast

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Host: Michael Arias

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Are you prepared for the challenges that come with practice ownership, from hiring the right staff to deciding on tech that will truly make a difference?

In today's episode, Dr. Cindy Rask of Bespoke Dental opens up about the real highs and lows that come with stepping into the driver’s seat of practice ownership. You’ll hear firsthand about the bold decisions she’s considering, such as investing in same-day crown technology despite significant upfront costs, and the tough conversations that reshaped her team during challenging financial moments.

Cindy doesn’t shy away from vulnerability as she recounts the evolution of her practice’s team dynamics, her renewed focus on core values like teamwork and integrity, and the marketing missteps that taught her the power of tracking and strategy. From revamping patient communication and collection processes to celebrating year-one milestones with fresh eyes, Cindy shares practical lessons and honest reflections on what it means to build trust; not just with patients, but with your staff and yourself. This episode is packed with actionable insights for anyone seeking to navigate the complexities of practice ownership and foster a resilient, patient-focused team!

What You'll Learn in This Episode:

• How to evaluate and implement same-day crown technology in your practice
• The impact of clear core values on team culture and patient care
• Strategies for transparent communication around financial challenges
• Lessons learned from marketing missteps and critical pivots that improved visibility
• Practical tips for staff hiring, training, and fostering teamwork
• Why tracking patient sources is vital for effective marketing
• Approaches to accurate treatment presentation and improving patient collections
• Celebrating milestones and identifying key areas for growth in your first year
• Questions to consider when making high-stakes equipment purchases for your practice

Tune in now to discover Dr. Cindy Rask’s essential lessons on overcoming the hurdles of practice ownership and leading with purpose!

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Sponsors:‍

CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://www.callrail.com/dentalmarketer

Click here for a special offer!
Guest: Dr. Cindy RaskPractice Name: Bespoke DentalCheck out Cindy's Media:‍

Website: https://www.bespokedentalga.com/‍

Instagram: https://www.instagram.com/bespokedentalga‍

Facebook: https://www.facebook.com/bespokedentalga

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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No dentist dreams of living paycheck to paycheck.

Yet, that was Dr. Alan Stern's reality after making several strategic mistakes that found him stuck in a cycle of debt and stress. In this episode of Fail Forward, Dr. Stern speaks openly about how he turned his life around by choosing financial freedom over the illusion of success, a move that not only rescued him from his emotional and financial low, but revitalized his entire practice. More than a story of recovery, this episode is a testament to the transformative power of facing your financial failures head-on. Tune in to discover how you, too, can escape the imprisoning cycle of financial obligation and reimagine your practice as a consistent, stress-free success!

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Listen to Alan's Other Episodes Here:

From Provider to Healer: Embracing Empathy in Your Career | Dr. Alan Stern | MME – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

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When the pace of dentistry accelerates, how do you ensure excellence and connection don’t get lost in the rush?

In this episode, Michael reunites with Dr. Sundar Jagadeesan of Dentiq to explore how he has navigated big changes within his practice while keeping quality care at the core. Following a wave of associate departures and team restructuring, Dr. Jagadeesan has set his sights on the future: planning for 2026 and adapting his practice to not just survive, but stand out with a renewed focus on comprehensive restorative dentistry and a patient-first mindset.

As rising overheads and post-COVID supply costs squeeze New Zealand practices, Dr. Jagadeesan reveals practical strategies for maintaining profitability without cutting corners: from direct supply management and hiring expert accountants, to integrating tech and AI for streamlined admin. Discover how slowing consultations, fostering a committed team, and leveraging SEO and online reviews have boosted both patient satisfaction and practice growth. Dr. Jagadeesan’s insights on building deep patient relationships, grassroots marketing, and staying strategically reflective offer actionable wisdom for every dentist seeking long-term sustainability and growth.

What You'll Learn in This Episode:

• How to turn staff transitions into opportunities for stronger practice alignment
• Practical steps for managing rising supply and overhead costs post-pandemic
• Ways to use AI tools to streamline administration without sacrificing patient care
• The benefits of longer, more thorough consultations for diagnosis and treatment planning
• How deepening patient relationships can organically grow your practice
• Effective digital marketing strategies for attracting new patients
• Why community presence can outperform traditional advertising
• The value of regular reflection and future-focused planning for practice sustainability

Tune in now to hear how a fast-growing practice harnesses change, technology, and patient-centered care to achieve lasting success!

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Sponsors:‍Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/Guest: Dr. Sundar JagadeesanPractice Name: DentiqCheck out Sundar's Media:‍

Website: https://www.dentiq.nz/

Sundar's Previous Episode: 460: Dr. Sundar Jagadeesan | Dentiq – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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Ever felt like you're the bottleneck in your busy dental practice?

Listen to how Dr. Meghna Dassani, from Dassani Dentistry, transformed her role from being the go-to problem solver to the architect of her practice. Hear about her realization that she was actually hindering her team's autonomy and shrinking her own life in the process. This episode uncovers the profound nuggets of wisdom found in Dr. Dassani's journey from overwhelmed micromanager to truly invaluable leader. Discover how restructuring your approach can result in heavyweight growth without the stress!

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Listen to Meghna's Other Episodes Here:

111: DR. MEGHNA DASSANI | SLEEP APNEA & DASSANI DENTISTRY – THE DENTAL MARKETER PODCAST

347: DR. MEGHNA DASSANI | HOW TO IMPLEMENT SLEEP INTO YOUR PRACTICE – THE DENTAL MARKETER PODCAST

"WHAT IS 1 THING YOU WISH YOU KNEW BEFORE YOU OPENED YOUR START-UP/ ACQUISITION?" – THE DENTAL MARKETER PODCAST

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Can trimming overhead expenses open the door to lasting patient relationships and steady, meaningful growth in your practice?

In this interview, Dr. Andy Brito shows us the secrets behind his steady growth at Brito Family Dental: a beloved, family-run practice serving South Boston. From day one, Dr. Brito prioritized low overhead and resource efficiency, opting for conservative treatment plans that build trust and keep patient costs accessible. His approach to dentistry goes beyond filling cavities; it’s about forging relationships, earning loyalty, and upholding the highest standards through constant growth and learning. With over $200,000 invested in continuing education, he has continually raised the bar for clinical skills, bringing advanced procedures like full-arch surgeries and implants to his patients while keeping prices fair.

Dr. Brito doesn’t just rely on clinical excellence to set his practice apart. He shares the marketing strategies (successful and not-so-successful) that helped Brito Family Dental build its reputation, from tapping into his Portuguese heritage to connect with the local Brazilian community, to refining Google Ad targeting for quality patient leads. Bringing lab work in-house has slashed costs and enhanced service quality, reinforcing his commitment to efficiency without sacrificing care. For Dr. Brito, growth isn’t about getting bigger; it’s about staying agile, keeping a close-knit team, and heeding the lessons learned along the way.

What You'll Learn in This Episode:

• How managing overhead can strengthen patient relationships and grow your practice
• Tips for maximizing the impact of continuing education in dentistry
• The real-world impact of introducing an in-house dental lab
• Marketing wins and misses: from targeted online ads to cultural community outreach
• Why staying small and agile can outperform rapid expansion
• Lessons on cost-saving without sacrificing quality
• Smart ways to vet marketing investments early on
• Key advice for new and established dentists seeking sustainable growth

Hit play now to discover how Dr. Brito’s practice continues to grow sustainably in a highly competitive scene!

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

Guest: Dr. Andy BritoPractice Name: Brito Family DentalCheck out Andy's Media:‍

Website: https://britofamilydental.com/

Email: [email protected]

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

In the world of dentistry, rapid progress can sometimes be mistaken for sustainable growth.

In this episode of The Fail Forward series, Joshua Scott, from Studio 8E8, explores the challenges he faced while expanding his team and how his impatience impacted the quality of their work. Joshua shares a valuable lesson about understanding the importance of balanced progress and creating reasonable deadlines. By doing so, he inspires those in the dental industry to prioritize harmony, long-term success, and the well-being of their team over hurried accomplishments. For those seeking to maintain a motivated, dedicated, and competent dental team, this is an invaluable listen!

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Listen to Joshua's Other Episodes Here:

125: JOSHUA SCOTT | PERSONAL BRANDING FOR YOUR PRACTICE. – THE DENTAL MARKETER PODCAST

MMM [SEO] WHY YOUR COPY, YOUR VIDEOS, YOUR PHOTOS, AND EVEN THE CODE HAVE TO BE UNIQUE FOR GREAT SEO RESULTS! – THE DENTAL MARKETER PODCAST

MMM [CONTENT MARKETING] START TREATING YOUR DENTAL PRACTICE LIKE A MEDIA COMPANY – THE DENTAL MARKETER PODCAST

30: JOSHUA SCOTT | THE BEST PROVEN WAY TO USE SOCIAL MEDIA FOR YOUR DENTAL PRACTICE – THE DENTAL MARKETER PODCAST

MMM [SOCIAL MEDIA] HOW TO USE YOUR PERSONAL INSTAGRAM ACCOUNT TO GROW YOUR DENTAL OFFICE'S INSTAGRAM – THE DENTAL MARKETER PODCAST

MMM [SEO] HAVING TROUBLE KNOWING WHAT TO ASK YOUR SEO PROVIDER FOR? HERE ARE FOUR CLEAR OBJECTIVES! – THE DENTAL MARKETER PODCAST

261: JOSHUA SCOTT | HOW TO GET PATIENTS TO PAY FOR HIGH VALUE SERVICES – THE DENTAL MARKETER PODCAST

MMM [UNCOMMON] HOW HAND WRITTEN THANK YOU LETTERS HELP NURTURE YOUR PRACTICE RELATIONSHIPS – THE DENTAL MARKETER PODCAST

MMM [VIDEO MARKETING] HOW TO SHARE YOUR PROFESSIONAL VIDEOS THROUGH SOCIAL MEDIA FOR THE BEST RESULTS – THE DENTAL MARKETER PODCAST

MMM [WEBSITES] THESE ARE THE 3 MOST CLICKED PAGES ON YOUR WEBSITE, AND THIS IS WHAT THEY NEED TO HAVE. – THE DENTAL MARKETER PODCAST

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Filling your chairs is one thing; filling them with patients who value your expertise and fee-for-service model is another!

This episode peels back the curtain on Dr. Rahul Kallianpur’s first year as the founder of Hudson Dental Co., revealing the realities behind the glossy finish of cosmetic and surgical dentistry in Pleasantville, New York. Discover how Dr. Kallianpur navigates the unique challenges of running a fee-for-service practice, from crafting laser-focused marketing strategies that attract the right patients to adapting to dramatic demographic changes triggered by the pandemic.

In the conversation, Dr. Kallianpur shares the hard-won lessons of assembling a hospitality-driven team and creating systems that ensure every patient encounter feels personal and seamless (starting from the very first phone call.) Explore the balancing act of refining operations through trial and error, the influential role of mentorship during inevitable setbacks, and insights into how AI may shape the future of dental care. With honest stories about staying committed to his vision amidst operational hurdles, this episode delivers practical wisdom and inspiration for dentists reimagining what it means to lead a boutique practice today.

What You'll Learn in This Episode:

• Ways to identify and attract ideal patients for a niche dental practice
• How local demographic shifts impact practice strategies and marketing effectiveness
• The importance of a hospitality-focused team and patient-centric systems
• Tips for designing memorable new patient experiences from the first touchpoint
• Strategies for evolving marketing from generalist tactics to laser-focused outreach
• Why patient retention often matters more than new patient acquisition
• The value of mentorship and peer support for new practice owners
• Real-world examples of problem-solving through trial and error
• The emerging role of AI technology in contemporary dentistry
• Insights into the emotional and operational realities of niche practice ownership

Tune in now to hear Dr. Kallianpur’s honest advice on navigating the complex, rewarding journey of boutique dental practice ownership!

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Sponsors:‍Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/‍Guest: Dr. Rahul KallianpurPractice Name: Hudson Dental Co.Check out Rahul's Media:‍

Website: https://www.hudsondentalco.com/

Practice Instagram: https://www.instagram.com/hudsondentalco/

Dr. Kallianpur's Instagram: https://www.instagram.com/dr.kallianpur/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Is your team harmonious yet unproductive? It's time to redefine team dynamics in your practice!

In this episode, Andre Shirdan from thecrewprocess.com challenges traditional notions about team building in dental practices. After a significant setback, Andre deconstructed the idea of a harmonious team, and instead harnessed individual strengths to aim for a unified goal. Find out how reframing players in your practice as a crew can cultivate growth and productivity, beyond personal bonding.

Tune in to redefine your team strategy and achieve your practice's core mission!

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Listen to Andre's Other Episodes Here:

85: ANDRE SHIRDAN | HOW CAN UNDERSTANDING THE PHILOSOPHY OF YOUR DENTAL OFFICE BRING YOU TREMENDOUS RESULTS? – THE DENTAL MARKETER PODCAST

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!