Key Takeaways Covered In The Podcast

Facebook is a “pay to play” platform now. If you want people to see your posts, you need to pay for it.

With an ad, you can set an objective. This tells Facebook what you want to achieve, and it picks the audience that has the propensity for doing the thing that matches your objective.

Facebook is an amazing aggregator of data about people, which allows you to hyper-target your ads.

An ad offers many more call-to- action button options.

Boosting a post doesn’t allow you to split-test, which is unfortunate. Split-testing allows you to ensure you aren’t wasting money, which is important when determining how to spend your marketing dollars.

The one thing you need to remember above all else…

There is a difference between hitting “boost” and going into Facebook Ads Manager and creating an actual ad. By working within Ads Manager, you gain greater control over your ad, your audience and your outcome, which can make a great impact on your business’s bottom line.

Highlights You Simply Can’t Miss

Why you really need to pay for advertising on Facebook – 2:22

The main differences between boosting a post and creating an advert – 4:08

How the CTA button language can make a huge difference in your ad – 8:47

Examples for simple ways to split-test Facebook ads – 10:19

Where to look for ideas to create posts around – 8:50

Your next steps for creating a Facebook ad – 12:10

Links to Resources Mentioned in Today’s Episode

Facebook ad creation tool

Rick Mulready, Facebook advertising guru

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