The Divorce Revolution

Is your bonus actually making your offer more compelling, or are you just giving your clients more stuff to do?

In this episode of The Divorce Revolution Podcast, I'm talking about something I got wrong for a LONG time: bonuses.

I used to think a great bonus meant giving people more. Another course. Another training. Another call. More resources. More value, right? Not necessarily. Because your buyer probably isn't sitting there thinking, "You know what would make me buy this? Another 50-page workbook." In fact, piling more into your offer can actually create MORE hesitation, especially when she's already wondering whether she has enough time to do the actual program.

So instead of asking, "What else can I give them?" I'm showing you how to think about your bonuses like a marketer.

Resources Mentioned:

• Register for FREE for #YourNextFive to learn the exact 7 day, rinse and repeat, social media promo that reliably converts 1-5 new clients every single time you run it: https://products.ambershaw.com/yournextfive
• Episode 495. The Smarter Way to Choose Your Black Friday Offer: https://ambershaw.com/podcasts/495-the-smarter-way-to-choose-your-black-friday-offer/
• Episode 496. 3 Ways to Run a Black Friday Sale in 2026: https://ambershaw.com/podcasts/496-3-ways-to-run-a-black-friday-sale-in-2026/

What I Discuss:

• 02:12 Why adding more bonuses can actually make your offer harder to say yes to
• 04:03 Why your best bonus idea could be hiding inside your buyer's objections
• 06:57 What your current clients keep getting stuck on and what that can tell you
• 10:25 Why you don't need a bonus for every reason someone might say no
• 13:13 How to keep your bonus from becoming an entirely separate program
• 16:30 Why you still have to sell the bonus, not just tell people what they're getting
• 18:10 The simple bonus audit I want you to run before creating anything
• 19:11 What I want you asking instead of "What else can I throw in?"

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

You know what you're selling for Black Friday but how the heck should you actually sell it?

Do you slash the price? Add a bunch of bonuses? Bundle things together? And once you've figured that out, how do you actually promote the thing without scrambling at the last minute?

In this episode of The Divorce Revolution Podcast, I'm breaking down exactly how I think about structuring a Black Friday promotion so you can stop overcomplicating it and get your offer out there. We're talking about three different ways you can structure your sale: discounting an offer, keeping your price the same and adding a strategic bonus, or creating a limited Black Friday bundle from things you already have. And I'm walking you through when each one makes sense.

If you know you want to run a Black Friday sale but you're stuck trying to figure out the offer, the discount, the bonuses, or how you're actually going to promote it, this episode is for you.

Resources Mentioned:

• Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist
• Listen to Episode 495. The Smarter Way to Choose Your Black Friday Offer: https://podcasts.apple.com/us/podcast/495-the-smarter-way-to-choose-your-black-friday-offer/id1577282350?i=1000791069741

What I Discuss:

• 01:07 What we covered in Part One
• 02:03 Should you discount your offer?
• 04:07 Why a discount won't magically create demand
• 05:18 How to choose bonuses that actually make sense
• 08:23 Creating a Black Friday bundle without starting from scratch
• 10:50 How to choose the right structure for your sale
• 12:00 How I structure my four-day Black Friday email push
• 14:26 When to start warming up your audience
• 17:11 Using Black Friday to presell a January program

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Black Friday is coming, but does that mean you need to create a brand-new offer to sell?

In this episode of The Divorce Revolution Podcast, I'm kicking off a two-part Black Friday series to help you figure out what actually makes sense to sell this year without creating a bunch of extra work for yourself just because everyone else is launching something. Because here's the thing: you might already have the perfect Black Friday offer sitting right in front of you.

If you've been staring at Black Friday wondering what the heck you're supposed to sell, whether you need something new, or if you should stick with what you already have, this episode is for you.

Resources Mentioned:

• Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 00:57 Why waiting until actual Black Friday could already put you behind
• 02:30 How to decide what actually makes sense for you to sell
• 03:23 What to look at before you even think about creating a new offer
• 05:14 How to know if there's actually demand for your new idea
• 06:58 How I've used Black Friday to pre-sell a bigger offer before it launched
• 08:11 Mini courses, paid workshops, bundles, and other lower-ticket options
• 09:08 Is your offer actually not working, or are you just not selling it consistently?
• 10:29 Why your clients' actual words should shape your Black Friday messaging
• 13:54 When creating something brand new actually makes sense
• 16:04 How to repackage what you already have instead of starting from scratch
• 19:24 The questions to ask yourself before deciding on your Black Friday offer
• 20:48 What we're getting into in Part 2 of the Black Friday series

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

What if the reason people engage with your content but don't hire you is because they see you as a friend instead of the coach?

In this episode of The Divorce Revolution Podcast, I'm talking about a subtle messaging mistake I see coaches make all the time: being so focused on being relatable that they forget to show their audience they can actually lead them somewhere.

And listen, I'm NOT telling you to stop being relatable. Your ideal client needs those "me too" moments. She needs to know that you understand what she's going through, especially when you've lived through a similar transformation yourself.

But your content can't always stop there.

If every post and DM leaves her thinking, "She's just like me," but never, "She sees something I don't see yet," you may be building connection without building enough authority for her to trust you as her coach.

I'm breaking down the difference between peer mode and coach mode, including how one of my clients realized she was commiserating with her audience instead of offering the insight she already had. I'll also show you how to take a relatable experience and give it meaning so your content starts positioning you as the person who can help move her forward.

If people are engaging with your content but you're struggling to turn that connection into clients, then this episode is for you.

Resources Mentioned:

• Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 01:21 When being relatable can actually start working against your sales
• 04:19 How to recognize when you're showing up in peer mode instead of coach mode
• 07:55 How to turn a relatable story into authority-building content using the SHIFT Formula
• 09:40 Why naming what she's actually doing hits harder than simply naming the problem
• 12:08 Why stepping into your authority doesn't mean you need to know more
• 15:03 The "leaky language" that could be quietly giving away your authority
• 16:20 A quick content audit to see whether you're showing up as the peer or the coach

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

What if you walked into your next launch with people already ready to buy?

In this episode of The Divorce Revolution Podcast, I'm breaking down one of the biggest mistakes I see coaches make when they launch: waiting until the doors open to start selling.

You can spend weeks building the offer, writing the emails, creating the sales page, making the graphics, and getting every little detail ready. But if launch day comes and that's when you start thinking about how you're going to get people to buy, you're starting way too late.

Your sales process should begin long before the cart opens.

I'm walking you through the pre-selling runway I use to build demand before a promotion, from warming up the specific problem your offer solves to identifying the people who are already raising their hands and getting into real conversations with them.

If you're used to opening the doors and then scrambling to figure out how to fill your offer, this episode is for you.

Resources Mentioned:

• Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 01:31 Why your pre-selling should start long before you open the doors
• 04:26 The four things you need to lock in before building your launch runway
• 05:33 How to warm up the problem before you ever promote the offer
• 08:18 Why "micro problems" make your ideal client feel like you're inside her head
• 14:50 How to tease what's coming and start building demand
• 17:24 Filling the room and giving your audience one clear next step
• 20:44 Why I personally send voice notes and get into DMs with people who raise their hands
• 23:33 Giving your warmest leads early access before the public launch
• 26:41 Why the actual launch gets easier when you've done the pre-selling work first
• 29:00 The question I want you asking before your next launch

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

One great month can prove something is possible. It does NOT prove you've built something you can repeat.

In this episode of The Divorce Revolution Podcast, I'm sharing a story I've never told on the podcast before, and if I'm being real, it's one I haven't always felt comfortable talking about.

Back in 2023, my health and wellness business was doing really well. I'd built it to multiple six figures, I was making consistent revenue, and then I hit my first $40K month. I thought I had finally reached the point where I was ready to scale.

So I went all in. I hired an ad agency, started spending thousands on ads, and assumed I could take what was working and simply make it bigger.

Except I couldn't.

Within months, launches were flopping, the debt was climbing, and eventually I found myself $100K in the hole wondering if I had completely screwed up the business I'd spent years building.

Today, I'm walking you through what happened next, why I had to strip everything back to the basics, and how returning to the pre-selling strategies that had actually built my business changed the way I think about growth and scaling today.

If you've had some wins in your coaching business but still couldn't confidently tell me how to repeat them, then this episode is for you.

Resources Mentioned:

• Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 02:54 Going back to 2023 and the business I had built at the time
• 03:47 The $40K month that made me think I was ready to scale
• 05:19 Why I hired an ad agency and started putting serious money behind growth
• 07:37 What I learned the hard way about ads, cold audiences, and scaling
• 09:27 The mistake I made when I scaled based on a feeling instead of data
• 12:28 How I went from my best month to $100K in debt
• 14:10 Why I stopped throwing more tactics at the problem and went back to basics
• 15:25 The pre-selling ecosystem that had actually been driving my business
• 17:11 How everything I learned in 2023 eventually led me to pivot into business coaching
• 18:27 How to figure out where your clients are really coming from and what's actually repeatable
• 20:20 Why you should never scale the win, but the process that created it

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Your story matters but in 2026, your story alone isn't enough to make you stand out.

In this episode of The Divorce Revolution Podcast, I'm talking about what actually makes you memorable in an online space where AI has made it easier than ever for everyone to create polished content, tell perfectly crafted stories, and—unfortunately—start sounding a whole lot like each other.

I'm sharing how I uncovered the bigger belief underneath my own divorce story and how that belief has become such a huge part of my brand and the work I do today. I'm also walking you through a simple way to use AI to help uncover the opinions you already have—not manufacture them for you.

If you've been sharing your story but still feel like your content sounds like everyone else's, then this episode is for you.

Resources Mentioned:

• Listen to Episode 489. How To Actually Build Your Pre-Selling Ecosystem: https://podcasts.apple.com/us/podcast/489-how-to-actually-build-your-pre-selling-ecosystem/id1577282350?i=1000782632126
• Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 00:36 How AI has changed the coaching space and why so much content is starting to sound the same
• 01:41 Why sharing your story alone isn't enough to make you stand out anymore
• 03:35 The opinions and beliefs underneath your story that actually make you memorable
• 04:13 The core belief underneath my own divorce story and how it became part of my brand
• 06:24 How to use AI to uncover the beliefs you already have without letting it create them for you
• 08:32 How one client shared an opinion she was nervous to say out loud—and watched her carousel go viral
• 10:22 Why your beliefs and point of view are such an important part of pre-selling
• 11:29 The one question I want you to ask yourself about your story

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

You don't fear posting—you fear who might be watching.

In this episode of The Divorce Revolution Podcast, I'm talking about the real reason so many coaches hold back from being fully visible online and why it usually has less to do with confidence or imposter syndrome than we think. fileciteturn97file0

The truth is, most of us aren't afraid of being judged by strangers. We're worried about the ex-husband, family member, old coworker, school mom, or person from our past who might see us becoming someone new and think, "Who does she think she is?"

I'm breaking down why building a business sometimes requires giving yourself permission to outgrow other people's perception of you, even when they're still attached to an older version of who you were.

I also share the real cost of softening your opinions, deleting the Reel, or talking yourself out of sharing the story that could help someone feel seen. Because every time you choose invisibility to protect yourself from judgment, the people who need your message lose the opportunity to find you.

If you've been censoring your content because you're worried about what people you know might think, then this episode is for you.

Resources Mentioned:

• Join The Selling Sprint interest list here: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 00:30 Why visibility isn't really a confidence problem
• 01:45 Why the people you know can feel scarier than strangers online
• 04:56 Giving yourself permission to become someone new—even when others still see the old you
• 07:12 The hidden cost of staying quiet, softening your message, and keeping yourself invisible
• 09:00 Why confidence usually comes after you take action—not before
• 10:47 How to stop creating content for your critics and start creating it for the people you're here to serve

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Ready to implement what you're learning?

The Sold Before the Call podcast teaches the mindset.

The Selling Sprint teaches the system.

Join the interest list to be first in line when I announce everything coming soon…

Join the interest list here: https://products.ambershaw.com/signature-waitlist

Want clients who are already sold before they ever book a call? It starts with building a pre-selling ecosystem that works even when you're not selling.

In this episode of The Divorce Revolution Podcast, I'm wrapping up the Sold Before the Call series by pulling back the curtain on my own pre-selling ecosystem and showing you exactly how I built it leading up to launching The Selling Sprint.

I'm walking you through the exact process I use—from gathering market research and paying attention to what my audience is actually telling me, to building content, emails, Stories, and personal outreach that all work together toward one goal. You'll see how every piece of your business can become part of a system that consistently nurtures, builds trust, and turns warm leads into paying clients.

The best part? You don't need to be launching a big program to use this. Whether you're filling 1:1 coaching spots or preparing for your next launch, the same pre-selling principles apply.

If you've been wondering how to create a business that consistently attracts clients instead of constantly chasing them, then this episode is for you.

Resources Mentioned:

• Listen to Part 1: How To Stop Thinking Like A Coach + Start Thinking Like A Sales Rep: https://podcasts.apple.com/us/podcast/485-how-to-stop-thinking-like-a-coach-start/id1577282350?i=1000776729190
• Listen to Part 2: Why Your Sales Call Isn't Where You Sell: https://podcasts.apple.com/us/podcast/486-why-your-sales-call-isnt-where-you-sell-sold-before/id1577282350?i=1000777684328
• Listen to Part 3: The Step-by-Step Formula That Turns Strangers Into Clients: https://podcasts.apple.com/us/podcast/487-the-step-by-step-formula-that-turns-strangers/id1577282350?i=1000778668109
• Listen to Part 4: https://podcasts.apple.com/us/podcast/488-the-6-places-youre-losing-clients-without-knowing/id1577282350?i=1000779838269

What I Discuss:

• 01:01 A recap of the Sold Before the Call series and how all five episodes fit together
• 02:25 Why launches are simply pre-selling ecosystems with a deadline
• 03:41 How to gather market research that actually improves your messaging
• 05:21 Why every conversation, post, and piece of content is valuable data
• 08:58 Building content and assets around one consistent message
• 12:24 How personal outreach and a lead pipeline strengthen your pre-selling system
• 16:56 Why repeating the same message is one of the biggest keys to building trust
• 17:53 How to apply this framework even if you're not launching anything
• 21:41 A behind-the-scenes look at The Selling Sprint and how we build your pre-selling ecosystem together

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Ready to implement what you're learning?

The Sold Before the Call podcast teaches the mindset.

The Selling Sprint teaches the system.

Join the interest list to be first in line when I announce everything coming soon…

Join the interest list here: https://products.ambershaw.com/signature-waitlist

Your business already has a sales team, you just don't realize some of them are asleep on the job.

In this episode of The Divorce Revolution podcast, I'm walking you through six places in your business that are either helping you sign clients or quietly costing you sales without you even realizing it.

I'm breaking down the six "salespeople" that are already working inside your business and I'll show you what each one is actually supposed to do, why so many coaches are unintentionally losing clients at each stage, and how all of these pieces work together to create a business that consistently attracts and converts the right people.

Resources Mentioned:

• Listen to Part 1: How To Stop Thinking Like A Coach + Start Thinking Like A Sales Rep: https://podcasts.apple.com/us/podcast/485-how-to-stop-thinking-like-a-coach-start/id1577282350?i=1000776729190
• Listen to Part 2: Why Your Sales Call Isn't Where You Sell: https://podcasts.apple.com/us/podcast/486-why-your-sales-call-isnt-where-you-sell-sold-before/id1577282350?i=1000777684328
• Listen to Part 3: The Step-by-Step Formula That Turns Strangers Into Clients: https://podcasts.apple.com/us/podcast/487-the-step-by-step-formula-that-turns-strangers/id1577282350?i=1000778668109

What I Discuss:

• 01:42 A recap of the Sold Before the Call series and how this episode fits into your pre-selling ecosystem
• 03:22 The six "sleeping salespeople" hiding inside your business and why they all matter
• 07:09 How your bio should instantly tell the right person they're in the right place
• 08:17 The purpose of your pinned posts and how they build trust before a conversation ever starts
• 09:38 Why your freebie should do more than collect email addresses
• 12:10 How consistent emails become part of your pre-selling strategy
• 14:15 Why Instagram Stories are one of the most overlooked sales tools in your business
• 15:59 The role your DMs play in creating genuine conversations that lead to clients
• 17:48 Why every part of your business needs the same strong foundation—and why your personal brand matters more than ever
• 22:19 A behind-the-scenes look at how the Selling Sprint helps you build a complete pre-selling ecosystem
• 23:04 This week's homework: wake up one of your "sleeping salespeople"
• 25:54 A preview of the final episode in the Sold Before the Call series

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com