Small Business PR

The End of the ‘Online Expert’ Era?


Listen Later

In this episode of the Gloria Chou PR Podcast, I share the three massive shifts shaking up the online business world—especially in the age of AI, content saturation, and consumer fatigue. If you’re a coach, service provider, or expert selling digital products, this episode is your wake-up call.

Why the “Information Business” Is on Life Support
AI has made information ubiquitous. The era of selling access to templates, funnels, and plug-and-play “secret formulas” is over. People are tired of cookie-cutter advice. They want real results and real connection. In this episode, I break down why thought leaders clinging to old tactics are struggling—and what’s working instead.

Why Pain Point Marketing Is Dead—and What to Do Instead
The “I help” bio. The pain, agitate, solve framework. The fear-based FOMO countdowns. All of it? Losing its impact. I explain why today’s buyers are more discerning than ever—and how I’ve pivoted my messaging from fixing people to illuminating their power.

How Community Is Outperforming Celebrity in the New Digital Economy
Spoiler alert: solo “gurus” are out. Shared connection and community-driven growth is in. From handwritten notes in gift bags to DMs that turn into Forbes features, I share how building actual relationships—not just followers—has helped our small business community thrive.

This Episode Is For You If:
✅ You’re exhausted by outdated marketing tactics
✅ You’re wondering why your funnel isn't converting like it used to
✅ You want to market with integrity and actually enjoy your business again
✅ You believe in service over sleaze, and connection over clicks

Key Shifts We Cover:

  • Why consumers now spot inauthentic marketing in 5 seconds flat
  • How to personalize and humanize your offers—without scaling burnout
  • What happens when you follow up years later just to help (and how that builds brand trust)

Final Takeaway:
We’re in a new era of business. Fast, big, and automated isn’t better—it’s broken. If you want to stay relevant, profitable, and aligned, this episode is your must-listen roadmap.

If you're building content to sell and not to influence, this is your tactical blueprint.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

  • Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
  • Join the Small Biz PR Facebook Group to get the best PR Tips
  • Download the 10 ways to get free PR for your small business
  • DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
  • Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
  • Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941



...more
View all episodesView all episodes
Download on the App Store

Small Business PRBy Gloria Chou

  • 5
  • 5
  • 5
  • 5
  • 5

5

262 ratings


More shows like Small Business PR

View all
Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,439 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,580 Listeners

Shopify Masters by Shopify

Shopify Masters

378 Listeners

Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,615 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,792 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,047 Listeners

The Influencer Podcast by Julie Solomon

The Influencer Podcast

1,450 Listeners

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

880 Listeners

Boutique Chat by The Boutique Hub with Ashley Alderson

Boutique Chat

861 Listeners

Online Business for Christian Women | GOD-LED BUSINESS, Start a Podcast, Work From Home, Podcasting, Online Marketing by Stefanie Gass - Podcast to Profit™ Creator, Podcast Coach, Business Strategist

Online Business for Christian Women | GOD-LED BUSINESS, Start a Podcast, Work From Home, Podcasting, Online Marketing

1,238 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,575 Listeners

How to Sell Your Stuff on Etsy by Lizzie Smiley

How to Sell Your Stuff on Etsy

293 Listeners

Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop by Dylan Jahraus | Etsy Business Coach and E-commerce Expert

Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop

130 Listeners

Good Content with Shannon McKinstrie by Shannon McKinstrie

Good Content with Shannon McKinstrie

124 Listeners

Aspire with Emma Grede by Emma Grede | Audacy

Aspire with Emma Grede

455 Listeners