In this episode of the Scratch Agency Podcast, hosts Stephen Turnbull and Shawn Fitzgerald welcome Cody Houk, owner of Prime Risk Insurance Solutions. The conversation delves into Cody's journey in the insurance industry, highlighting the challenges he faced during his early years, the pivotal moments that led to his rebranding, and the marketing strategies he implemented to target contractors effectively. The discussion emphasizes the importance of mentorship, the struggles of entrepreneurship, and the evolution of Cody's agency from personal lines to a focus on commercial lines, particularly in the blue-collar sector. In this conversation, Kody Houk shares his insights on effective prospecting techniques tailored for blue-collar businesses, emphasizing the importance of being present where prospects gather. He discusses the significance of finding a niche and seeking mentorship to accelerate growth. The conversation also touches on the impact of rebranding on business visibility and the effectiveness of YouTube as a marketing tool. Kody shares his experience in writing a book in just eight days, highlighting its role as a lead magnet and brand reinforcement. Finally, he discusses his training program aimed at helping new agents grow their agencies sustainably.

Chapters

(00:00) Introduction to the Scratch Agency Podcast

(01:41) Cody's Journey in the Insurance Industry

(05:43) The Struggles of Entrepreneurship

(08:57) The Light Bulb Moment: Rebranding and Mentorship

(11:10) The Rebranding Process: From I Cover to Prime Risk

(17:09) Marketing Strategies and Targeting Contractors

(23:34) Prospecting Techniques for Blue Collar Businesses

(27:53) The Importance of Niche and Mentorship

(29:27) Rebranding and Its Impact on Business

(32:30) Leveraging YouTube for Business Growth

(34:56)The Book Writing Process and Its Benefits

(37:28) Real Insurance Training and Agency Growth Strategies

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