A key point of focus in business is your customer lifetime value and considering how you can continue to work with your existing clients over a longer period. As online business owners, we spend a lot of time and money on marketing and sales processes to generate new leads, but a smart business strategy is making your courses and programs so incredible that your existing clients want to keep working with you. 

We have recently celebrated a very successful launch of the Swiftmind Scaled Mastermind, not only selling out the mastermind but also generating a 93% retention rate. There are a number of things that I believe contributed to this so today I’m sharing the exact steps I took to retain so many existing clients in my latest mastermind launch. 

Being Unattached to the Outcome

I believe one of the reasons why I attract people into my programs is because I’m not attached to the outcome. One of my core beliefs is that I'm always working with the clients who are most aligned with my highest good, therefore whoever is not aligned will not continue with me, which is more than okay. This level of trust and unattached energy is magnetising to my ideal clients.

Strategic Sales Process and Clear Communication 

For this specific launch, I re-invited my clients midway through the program and clearly outlined the offerings for the next round, making the transition seamless for people who were interested. The timing of this was around the same time that I had announced my pregnancy, so it was really important that I was clear on how clients would be supported in the next round. 

Creating an Ongoing Conversation

Most clients got back to me quickly about whether they would be continuing on or not, but for those who hadn’t, I made sure I continued the conversation in the months following. I sent personal voice messages making sure I was clear on the fact that I would love to continue working with them, and also leaving it with them to make the right decision for their situation. 

Iterating to Provide Ongoing Support

Another important aspect of customer lifetime value is making sure that you continue to add value to your clients as their businesses grow. For this reason, my mastermind is always evolving to stay relevant. It’s also vital that we deliver on our promises, making sure that the experience of the mastermind meets, and even exceeds my clients’ expectations. 

There is No Substitute for Value

While I’m a big believer in sales and marketing strategies, the biggest factor that leads to high retention rates is having a standout program with incredible value. The reason why my clients want to keep working with me is because this mastermind provides them with incredible support every single day. There really is no substitute for a high quality program. 

High retention rates in masterminds aren’t very common in this industry. But when you have an exceptional program and focus on building trust, delivering value and prioritising client relationships to create a truly remarkable experience for your participants, it is absolutely possible. 

Connect with Ellie: 

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/