The Exit Five Podcast

By Exit FiveBusiness Entrepreneurship Marketing

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Typical duration
47 min
per episode

Based on Podcast App listening data

The Exit Five Podcast episodes

September 20, 2024New From Exit Five: Introducing Our 8 Week Marketing Leadership Accelerator
Matthew Carnevale, Marketing Manager at Exit Five sits to talk about our New Marketing Leadership Accelerator Program - an 8 week live program to help you advance your skills and grow your career as a B2B marketing leader.
He covers
Why structured learning tracks are a good bet for Exit Five
What's included in the program and why you should join
Who will benefit from the accelerator
How much it costs and where to sign up
Join The Accelerator Here
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
7 min
September 19, 2024#177: Brand | Startup Brand Building with Ari Yablok, Head of Brand at Island
Dave sits down with Ari Yablok, Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares his journey from agency life to leading the brand narrative at Island, where he helped build the concept of the "enterprise browser."
Dave and Ari Cover:
The key differences between category creation and strategic positioning, and why it matters for B2B marketers
The steps to building a brand story that resonates with both your internal team and your target audience
How focusing on the last 20% of branding efforts can elevate your company above the competition
Timestamps
(00:00) - - Intro to Ari
(03:24) - - Rapidly Growing Enterprise Browser Company Secures $375M in Series D Funding
(07:33) - - SEO Strategy vs Branding
(13:00) - - How Brand is an Art and a Science
(18:15) - - Challenges in Cybersecurity Branding
(19:59) - - Early Stage Marketing
(26:54) - - Cognitive Behavioral Branding
(32:03) - - How Ari Manages Projects with the Brand Team
(34:13) - - Comfortable vs. Uncomfortable Approaches to Brand Strategy
(38:31) - - What Founders Really Want to Do
(43:37) - - Balancing the Day-to-Day with Visionary Goals
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
47 min
September 16, 2024#176: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)
This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.In this episode, we cover
Why buyers are switching to a more "self-service" model of buying
How interactive demos stack up against traditional marketing education like videos or ads
Tips to create a product story with your interactive demo that gets you a 30% CTR
The most common questions marketers have about interactive demos
Timestamps
(00:00) - - Introduction
(09:26) - - Statistics on Product Demos
(13:29) - - Gating vs. not gating product demos
(15:48) - - Emails and personalized follow-ups post-demo
(16:44) - - Where to place the interactive demo on the website
(24:19) - - Interactive demos with complex products
(29:20) - - How to budget for interactive product demos
(32:12) - - Implementing interactive product demos in LinkedIn ads
(33:50) - - Platform recommendations for interactive product demos
(37:44) - - Use of interactive demos in the sales cycle
(39:20) - - Tracking activity and attribution in interactive demos
(40:59) - - Personalized demos for each prospect
(43:58) - - Post interactive demo conversion best practice
(48:40) - - Closing thoughts
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
47 min
September 12, 2024#175: Strategy | Enterprise Pipeline Growth and Channel Optimization Strategies with Ruth Zive, 3x CMO and Current CMO at LivePerson
Dave is joined by Ruth Zive, CMO at LivePerson, who shares her journey in marketing leadership across tech and nonprofits. Ruth talks about aligning marketing and sales teams and navigating enterprise marketing.
Ruth and Dave cover:
How to align marketing and sales teams by focusing on shared goals and accountability for pipeline outcomes
The best-performing marketing channels for driving enterprise pipeline — including SEO, email, and events
Inbound and outbound strategies in enterprise sales and how they work together to build a successful pipeline
Timestamps
(00:00) - - Intro to Ruth
(04:50) - - Work-Life Balance as a CMO
(19:04) - - How to Balance Cost, Volume, and Conversion Rates in Channel Optimization
(21:41) - - Optimizing Enterprise Sales
(25:35) - - Why You Need to Align Sales and Marketing Leadership
(28:42) - - Budgeting and Measuring Brand Initiatives
(31:34) - - How to Plan for Future Revenue
(35:02) - - Quarterly and Monthly Marketing Strategy Execution
(37:08) - - Creating Weekly Leadership Priorities and a Problem-Solving Document
(42:25) - - How To Make a Good Hire
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
47 min
September 09, 2024#174: Growth | Leveraging Partnerships to Drive Influence and Revenue with Jared Fuller, COO of OpenEd.co
Dave is joined by Jared Fuller, Partner and COO of OpenEd.co. Jared talks about his career journey and building businesses in B2B, and shares his expertise in partnerships and the role they play in B2B growth.
Jared and Dave cover:
How to integrate partner voices into your marketing strategy to create lasting influence and trust
Shifting from traditional co-marketing to "Nearbound" marketing, leveraging relationships for omnichannel impact
Using partnerships as a growth lever across departments, not just sales and marketing
Timestamps
(00:00) - - Intro to Jared
(06:12) - - Jared’s Career Journey in B2B
(06:55) - - Building a Multi-Million Dollar Business in Less Than a Year
(12:32) - - Omnichannel Distribution and Virtual Events
(14:15) - - The Story of Selling PartnerHacker
(19:29) - - Book Recommendation: The Sumo Advantage
(23:02) - - Why You Need to Grow Business Partnerships
(25:27) - - The Three Types of Entrepreneurs
(29:30) - - SaaS-Native vs Traditional Partner Models
(30:17) - - The Role of Ecosystem Officer in Marketing
(36:04) - - Why VC Firms Are Embracing Partner-Led Growth Strategies
(40:13) - - How To Maximize Reach Through Podcasts, Multimedia, and Partnerships
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
45 min
September 05, 2024#173: Strategy | Merging Funnels, Targeting Multiple Personas, and Restructuring Your Marketing Team with Shane Murphy, CMO of Webflow
Dave is joined by Shane Murphy, CMO of Webflow, where he is scaling one of the most innovative companies in web technology. Shane shares his insights on integrating growth strategies across self-serve and enterprise funnels, building a powerful brand, and targeting diverse personas.
Shane and Dave cover:
How Webflow combined its self-serve and enterprise growth teams to streamline acquisition
Targeting broad personas and aligning messaging to meet unique needs
Brand building in B2B marketing and leveraging creative campaigns for long-term growth
Timestamps
(00:00) - - Intro to Shane
(05:41) - - The Three Pillars of Webflow’s Marketing Strategy
(09:13) - - How to Sell to Multiple Personas
(10:14) - - How to Position Your Solution on Your Website
(16:07) - - Combining Brand and Product Marketing Strategies
(19:06) - - The Art of Pricing and Packaging
(21:21) - - Why You Should Clarify Decision-Making Roles
(25:32) - - Managing Yearly Initiatives and High-Level Work Priorities
(27:00) - - Implementing Monthly and Weekly Project Check-Ins
(30:24) - - Building Trust
(33:48) - - Dedicating Yourself Personal Development Time
(40:56) - - Finding Your Career Fit
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
45 min
September 02, 2024#172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close
Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience.
Chelsea and Dave cover:
How leveraging internal and cross-functional knowledge can create a content goldmine
Why it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their value
Strategies for integrating SEO with authentic, valuable content that resonates with your audience, beyond just ranking for keywords
Timestamps
(00:00) - - Intro to Chelsea
(05:00) - - LinkedIn for B2B
(12:04) - - Chelsea’s Experience at Chili Piper
(16:09) - - Improving Content for Podcasts
(19:25) - - How to Maximize Search Impact
(20:14) - - Driving Website Traffic Through Brand Content Strategy
(26:26) - - Merging Brand and Keyword-Driven Content
(29:11) - - Aligning Brand and Content Strategy with Your Goals
(31:18) - - New Content Channels for B2B
(35:22) - - How to Measure Content Engagement
(38:58) - - Skyscraper SEO Content Strategy
(40:07) - - How to Grow Using Gated Content
(47:06) - - How to Craft a Brand Strategy
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
50 min
August 29, 2024#171: Social Media | How to Grow Your B2B Brand on LinkedIn with Tommy Clark, CEO of Compound
Dave sits down with Tommy Clark, founder of his own B2B social media agency, Compound, to talk about the ins and outs of social media strategy for B2B companies. Tommy shares his journey from running social for a SaaS company to building his agency and the lessons he’s learned along the way.
Tommy and Dave cover:
Why LinkedIn is the go-to platform for B2B brands and how to maximize its potential
The importance of posting consistently to build a strong social presence
How using video content on LinkedIn can accelerate trust-building with your audience
Timestamps
(00:00) - - Intro to Tommy
(06:05) - - Why You Should Focus on One Core Social Channel
(08:18) - - LinkedIn Success Using Just Text
(10:28) - - How to Get More Audience Data through Posting Frequently
(13:33) - - The Best Niche Content for Target Audience Engagement
(17:30) - - Why Honesty is Important in Building an Audience and Network
(22:39) - - Podcast ROI Beyond Sales and Downloads
(23:22) - - Balancing Evergreen and Timely Content
(27:43) - - Challenges and Trade-offs of Scheduled Social Media Posts
(30:17) - - How to Focus on Client Success
(34:22) - - How to Grow Followers and Relevance on LinkedIn
(37:14) - - How to Maximize Direct Response Marketing with Gary Vee's Strategy
(41:46) - - How to Create Video Content for LinkedIn
(45:28) - - Why Diverse Perspectives are Important in Business
(46:25) - - How to Use Social Media for Business Growth
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
50 min
August 26, 2024#170: Sales | How Marketers Can Be Better Partners with Sales with Jen Allen-Knuth
Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.
Jen and Dave cover:
Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline
How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen
How companies should focus on genuine diversity efforts rather than superficial inclusivity
Timestamps
(00:00) - - Intro to Jen
(04:51) - - Why You Should Have a Mentor and How To Get One
(06:41) - - Sales Experiences and Becoming a Chief Evangelist
(10:12) - - Making the Lead from Side Hustle to Full Time
(14:39) - - Why Your Career Experiences Should Be Diverse
(18:03) - - The Shallow Impact of Diversity Panels
(20:49) - - How Jen Built Her Personal Brand
(24:10) - - Creating Unscripted Content that’s Still Clear
(27:42) - - Being Authentic in Marketing
(32:37) - - Don’t Use Templates for Customer Conversations
(38:59) - - Strong Relationships Between Product Marketing and Sales
(39:46) - - Being Customer-Centric
(45:08) - - Why You Need to be a Good Storyteller
(46:57) - - Challenges of Data Analysis
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
51 min
August 22, 2024#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team
Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive.
Dave and Danielle cover:
How to hire a “Head of Content” and what mistakes to avoid
Behind the scenes of how ExitFive repurposes content (like this podcast!)
The fun challenges of going from a solopreneur to team of five
Timestamps
(00:00) - - Intro to Danielle
(04:21) - - Why we hired a Head of Content at ExitFive
(07:31) - - How we write our newsletter
(10:53) - - Content repurposing at ExitFive
(16:04) - - Why you should repeat yourself as a marketer
(21:01) - - How to create a culture where everyone can do their best work
(23:58) - - Why your team needs a vision to work towards
(28:51) - - Balancing Structure and Flexibility
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
32 min

About The Exit Five Podcast

From the publisher's feed

The #1 resource for B2B marketing professionals. Each week, hosts Dave Gerhardt and Dasha Shakov sit down with B2B marketers to break down everything from strategy and leadership to the channels and tactics that drive growth, plus what it takes to build a career in marketing. You'll find real ideas you can put to work right away, and the gut check and inspiration to keep getting better at your job.