The Exit Five Podcast

By Exit FiveBusiness Entrepreneurship Marketing

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Typical duration
47 min
per episode

Based on Podcast App listening data

The Exit Five Podcast episodes

August 19, 2024#168: Social Media | How to Make Instagram Work for B2B with Jenn Herman
Dave sits down with Jenn Herman, an expert in Instagram marketing, who shares the untapped potential of Instagram for B2B marketers. With over a decade of experience, Jenn has become a go-to resource for brands looking to leverage Instagram's vast user base to build brand awareness and foster long-term customer relationships.
Jenn and Dave cover:
Why Instagram is a goldmine for B2B marketers and how to capitalize on its 2 billion monthly active users
How to create educational content for Instagram to build trust
Why you need to tailor your content for Instagram and your audience specifically
Timestamps
(00:00) - - Intro to Jenn
(04:36) - - Setting Goals for B2B Brands for Instagram
(08:13) - - Adapting Content Strategy for Instagram
(10:07) - - Focusing on Quality Over Quantity
(13:13) - - Using Educational Content to Build Your Brand
(18:05) - - TikTok Experts vs Short Form Video Experts
(21:11) - - TikTok, Instagram, and Content Unique to Platforms
(24:09) - - How to Use Instagram Carousels
(27:35) - - How to Use Instagram Highlights
(30:06) - - Strategies to Find Underpriced Attention
(32:24) - - Aligning Brand Image with Social Media Presence
(36:23) - - Understanding Reach Metrics
(39:02) - - Revisiting and Optimizing LinkedIn and Instagram Strategies
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
41 min
August 15, 2024#167: Email | Email Marketing Teardown: Best Practices in 2024 with Jay Schewedelson and Pierce Uijainwalla
Dave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla, and SubjectLine.com Founder Jay Schwedelson, two experts in the B2B Email Marketing, for a one hour deep dive into what’s working in 2024.
They cover:
Subject line strategies
Design do’s and don’ts
What makes a truly great email in 2024
This is a recording of an Exit Five Live session - to follow along with the examples, check out the deck here.
Timestamps
(00:00) - - Intro to Jay and Pierce
(03:36) - - What Personalization Looks Like in 2024
(08:21) - - Using “Friendly Froms” to Increase Open Rates
(12:34) - - How the Best Emails Are Designed
(16:16) - - How Often Should You Send Emails?
(17:20) - - Sending a Killer First Email
(22:24) - - Your Reader Needs Context
(24:09) - - Use First Person for Better Call-to-Action Buttons
(27:07) - - How to Avoid Confusing Content
(31:55) - - Why You Need To Focus On Building Trust
(33:34) - - Writing for Engagement
(41:10) - - Email Branding Trends in 2024
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
48 min
August 12, 2024#165: Strategy | How to Create Data-Driven Content to Build Trust and Stand Out with Emir Atli of HockeyStack
Dave is joined by Emir Atli, the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robust attribution platform that helps B2B marketers optimize revenue and understand customer journeys.
Emir and Dave cover:
How Emir and his team built a LinkedIn audience before launching their product and turned engagement into a strategic advantage
Using custom reporting and attribution to make better B2B marketing decisions
Creating data-driven content with HockeyStack Labs to build trust and establish thought leadership
Timestamps
(00:00) - - Intro
(03:43) - - Early Days at HockeyStack: Outreach and Launch
(11:20) - - Scaling Content Distribution and Launching Podcasts
(12:45) - - Transitioning to Event and Field Marketing
(17:52) - - Transitioning from CMO to Media Company CEO
(24:02) - - How to Build Trust at Scale
(27:56) - - Content Marketing Benchmarks and Data
(30:40) - - Sample Sizes, Metrics, and Context in Research Reporting
(39:05) - - How to Actually Use Reporting Tools
(40:22) - - Creating Custom Reports and Templates
(43:02) - - Tracking Traditional Touch Points Digitally
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
47 min
August 12, 2024#166: Content Strategy | Behind the Scenes of Monday.com’s Content Strategy with Eliana Atia and Arielle Gordis
Dave is joined by Eliana Atia and Arielle Gordis from Monday.com, who drive the content strategy that powers one of the most recognizable brands in SaaS. Eliana, a seasoned content leader, shares how Monday.com’s content team evolved from a small, reactive unit into a strategic powerhouse. Arielle, who leads the thought leadership initiatives, reveals the secrets behind the wildly successful "Monday Insights" newsletter which has 3.7 million subscribers.
They cover:
How the content team at Monday.com acts as a strategic partner to departments across the business
The unique "guild" structure they use that allows content managers to stay deeply integrated within various teams while maintaining a unified content strategy
How they use audience engagement and feedback to make better content
Timestamps
(00:00) - - Intro
(06:27) - - Content Strategy as a Career
(08:59) - - Monday.com’s Messaging Strategy
(10:46) - - Transitioning to a Multi-Product Brand
(15:34) - - Using Content to Create Trust
(22:59) - - How They Create Sales Enablement Content for Enterprise Accounts
(25:41) - - Monday's Value-Based Thought Leadership Strategy
(29:21) - - Behind the Scenes: Working With a Cartoonist
(35:30) - - How Their Newsletter Has a 30% Open Rate
(37:41) - - Getting Buy-in For Thought Leadership
(39:30) - - Boosting Open Rates with Quality Sender Names
(45:49) - - Transforming Job Stress into Meaningful Leadership
(47:14) - - Successful Idea Testing on a Smaller Scale
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
49 min
August 05, 2024#164: Content | Why Better Marketing Starts With Sales with Adam Goyette
Dave sits down with Adam Goyette, founder of Growth Union and a former marketing leader at G2 and Help Scout. Adam shares his insights from leading growth at top B2B companies to launching his own agency that helps startups scale by integrating holistic growth strategies.
Adam and Dave cover:
How marketing can drive demos that aren’t qualified and how to fix it
Why MQLs aren’t efficient incentives for marketing teams
How to use feedback from Sales to create better marketing content
Timestamps
(00:00) - - Why Working With B2B Agencies is So Hard
(05:24) - - Marketing in 2024
(09:20) - - How to Actually Test Your Marketing Campaigns
(11:25) - - Organizing Your Marketing Team
(14:20) - - Setting Aside Budget For Experiments
(22:10) - - How to Ask Qualifying Questions
(23:31) - - Balancing Brand Building and Conversion
(26:45) - - Advocating for Marketing Strategy Internally
(31:39) - - Using Feedback from Sales to Create Content
(37:20) - - How to Test and Iterate Quickly
(45:30) - - Adwords Keyword Optimization and Ad Copy
(46:39) - - Marketing Leadership in SaaS at a Scale Up
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
48 min
August 01, 2024#163: Product | Behind The Scenes of a Successful B2B Product Launch with Zach Roberts and Natalie Taylor
Dave is joined by Zach Roberts, founder of Break into Product Marketing, and Natalie Taylor, Head of Marketing at Capsule to share. their experiences and strategies for successful product launches in B2B.
Zach and Natalie cover:
How to build a buyer-focused product launch by understanding and addressing your buyer’s key challenges
The power of video content in creating engaging and effective product launch campaigns
Best practices for collaborating with sales teams to develop impactful sales enablement materials
Timestamps
(00:00) - - Intros
(04:42) - - How to Launch Without the Product
(07:17) - - Refining Insights for Successful Product Launches
(13:35) - - Content and Privacy Regulations
(14:49) - - Crafting a Buyer-Centric Positioning Strategy
(19:01) - - Strategic Startup Audio Feature Launch Approach
(24:26) - - Working with B2B Influencers
(29:43) - - How to Approach Sponsored Content in B2B
(33:41) - - Measuring Engagement on LinkedIn
(40:26) - - Communicating with Sales
(48:44) - - Improving Buy-In and Time Management for Launch Success
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
51 min
July 29, 2024#162: Events | Using VIP Dinners to Drive Pipeline with Natalie Taylor
Dave is joined by Natalie Taylor, Head of Marketing at Capsule. Natalie shares her journey from getting laid off to finding her dream job through LinkedIn, and how she’s now building meaningful customer relationships through intimate in-person events at Capsule.
Natalie and Dave cover:
The “intimate dinner strategy” Natalie is running and how it drives growth for Capsule
Challenges to measuring influencer campaigns in B2B and her approach to choosing who to work with
Her step-by-step process to a successful product launch
Timestamps
(00:00) - - Intro
(04:34) - - Natalie’s Marketing Career Path
(08:41) - - Loving the Product Makes You A Better Marketer
(11:35) - - Product Launches and Growth
(13:34) - - Keys to a Successful Video Strategy
(16:37) - - Coordinating Launch Projects with Marketing and Product
(22:21) - - B2B Influencer Outreach
(26:12) - - Influencer Measurement Challenges
(31:17) - - Curated Dinner Strategy
(34:52) - - Lead Generation and Outreach with Apollo
(44:51) - - Transitioning to Product-Led Growth
(50:11) - - Working with the CEO
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
52 min
July 25, 2024#161: Strategy | How to Enter New International Markets, Hiring Locally, and the Content Approval Trap with Max Van Den Ingh
Dave sits down with Max Van Den Ingh, founder and CEO of Unmuted, a B2B SaaS marketing agency based in Amsterdam. Max shares his insights from his background in Sales, sharing how his approach of building relationships has translated to a successful marketing agency.
Max and Dave Cover:
His high-touch approach to entering new markets by focusing on understanding the landscape and building relationships
Challenges and advice for hiring in international markets
The shift towards scrappier, more authentic content in B2B Marketing and the case against multiple layers of content approval
Timestamps
(00:00) - - Intro
(04:39) - - The US Approach to Marketing
(07:27) - - Max’s Initial Agency Skepticism
(10:38) - - B2B Marketing Strategies for Dutch Tech Companies
(12:37) - - Challenges of Expanding SaaS in EU Markets
(16:53) - - How to Effectively Use Local Expertise
(19:35) - - Building Your First Customer Playbook
(23:19) - - Creating a Long-Term Strategy for New Markets
(25:59) - - Branding and International Expansion
(32:16) - - Challenges of Hierarchy in Large Organizations
(33:42) - - Multiple Layers of Approval and In-authentic Content
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
36 min
July 22, 2024#160: Career | Remote Work Loneliness, Embracing Change, and Giving & Receiving Feedback with Kara Hardin
Dave is joined by Kara Hardin, a Registered Psychotherapist and Lead Executive Officer at The Practice Lab. Kara specializes in the complicated ways that mental health drives performance and how it shows up at work. Drawing from her extensive experience, Kara provides actionable advice for B2B marketers to enhance their professional lives.
Kara and Dave cover:
How adapting to your team’s preferences can lead to better collaboration, higher productivity, and a more harmonious work environment
How to view change as a natural and positive part of business strategy, rather than something to fear
Practical advice on how to maintain meaningful connection and effective communication in remote work environments
Timestamps
(00:00) - - Intro
(05:21) - - Learning to Embrace Change
(08:08) - - Connection at Work
(11:31) - - The Loneliness of Remote Work
(14:52) - - Balancing Remote Work and Relationships
(19:29) - - Aligning Work with Values
(21:25) - - Creating Your Own Career Path
(25:05) - - How Self-Awareness Helps Make Better Decisions
(26:42) - - Discovering Your Personal Work Preferences
(35:40) - - Recognizing Self-worth in Between Jobs
(37:23) - - Self-Awareness in Communication
(40:23) - - The Work of Work: Understanding Yourself and Others
(45:17) - - Kara’s Framework for Self-Reflection and Interaction
(47:08) - - Creating Emotional Guardrails
(50:06) - - Combatting the Urgency Impulse at Work
(54:45) - - Improve Work by Slowing Down
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
57 min
July 18, 2024#159: Growth | Personalized Gifting, Direct Mail, and AI Driven Outbound with Kris Rudeegraap, CEO and Founder of Sendoso
In this episode, Dave is joined by Kris Rudeegraap, CEO of Sendoso, a leading platform for direct mail and gifting in B2B marketing. Kris is an expert in using creative direct mail tactics and AI to create profitable marketing campaigns. He has helped numerous companies enhance their engagement and conversion rates through thoughtful and personalized gifting strategies.
Dave and Kris cover:
The differences between Growth Ops and Revenue Ops (and where each is most effective)
Must-try direct mail strategies that go above and beyond to create memorable customer experiences
How companies have created automated programmatic outbound strategies using AI, including tools and techniques that enhance efficiency and personalization
Timestamps
(00:00) - - Intro
(05:21) - - Navigating the SaaS Market: CEO Perspective & New Media Ventures
(08:05) - - Rethinking Outbound in 2024
(11:42) - - How to Actually Use AI in Outbound
(15:09) - - Early Adoption of AI
(15:58) - - Direct Mail Gifting and AI
(19:58) - - Avoiding Unwanted Gifts
(22:31) - - Outsourcing with Automation
(27:13) - - Sales Team as Consultants for Prospects
(30:42) - - Tools and Data We’re Using
(33:14) - - Effective Prospecting with Personalization and AI
(35:34) - - Using AI to Stand Out
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
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37 min

About The Exit Five Podcast

From the publisher's feed

The #1 resource for B2B marketing professionals. Each week, hosts Dave Gerhardt and Dasha Shakov sit down with B2B marketers to break down everything from strategy and leadership to the channels and tactics that drive growth, plus what it takes to build a career in marketing. You'll find real ideas you can put to work right away, and the gut check and inspiration to keep getting better at your job.