The Exit Five Podcast

By Exit FiveBusiness Entrepreneurship Marketing

The Exit Five Podcast episodes

April 04, 2024#129: Inside Exit Five | Do Nurture Sequences Work? How to Become a Better Copywriter and Why Brand Matters in B2B
We are debuting a new regular segment of the podcast called “Inside Exit Five.” We will dive into some of the popular topics and share lessons and learnings from inside the Exit Five community.
Dave is joined by Matt Carnevale (Marketing Manager at Exit Five), and they cover
Do nurture sequences still work in B2B?
Best books, resources, and strategies to become a better copywriter
How to become the go-to resource for your customers
Why brand matters in B2B
PS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at [email protected] and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)
Timestamps
(00:00) - - Introduction to this new podcast format
(02:00) - - Nurture sequences: do they work?
(07:20) - - Mastering Copywriting: Practical Tips and Techniques
(11:50) - - Elevating B2B Branding: The Power of Reputation
(16:33) - - Building B2B Brand Equity: Beyond Identity to Reputation
(18:46) - - Becoming the Trusted Authority: Crafting Your Strategic Narrative
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
25 min
April 01, 2024#128: Marketing Leadership | The Role of CMO, Taking a New Job, Making Changes in the Marketing Org (with Peter Mahoney, CMO, GoTo)
Dave is joined by Peter Mahoney, CMO of GoTo. Prior to that, he was the CMO at Nuance Communications and later founded Plannuh, which was acquired by Planful.
Peter is the author of The Next CMO: A Guide to Operational Marketing Excellence, a book that teaches you how to form marketing goals, create a strategy, build a plan, craft impactful campaigns, optimize budgetary spending, and measure true ROI.
In this episode, they discuss:
Why Peter got back into the game as CMO after being CEO at Plannuh
How he landed his role at GoTo
What his strategy has been coming into a new company as CMO (and a company that has been around for a while)
How do you make changes in a marketing org?
What does his team look like at GoTo? What are they focused on?
Peter is a master at marketing strategy and execution, and this episode will teach you a lot of that. Enjoy.
Timestamps
(00:00) - - Intro & balancing business and personal aspirations
(08:26) - - Journey to being a CMO
(13:58) - - Navigating company restructuring
(15:16) - - Streamlining marketing operations
(20:10) - - Expectations for rapid change in marketing leadership
(21:46) - - The importance of role transition
(28:23) - - Navigating layoffs and leadership
(31:56) - - Past mistakes in hiring practices
(32:48) - - Embracing diversity for better problem-solving
(37:48) - - Strategy: Navigating resources, blind spots, and team dynamics
(41:10) - - How to balance strategy and execution
(44:43) - - How to build long-term vision and short-term plans in marketing
(46:13) - - Brand strategy
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
48 min
March 25, 2024#127: LinkedIn | Video, Ads, and Slicing Fruit (with Tim Davidson)
Dave is joined by Tim Davidson, Founder of B2B Rizz. Tim has 10+ years of digital marketing experience in SaaS organizations, driving pipeline and revenue through ABM and LinkedIn ads, which he now does for others with his own company.
They talk all things LinkedIn like
Why getting started is better than perfect
What's working on LinkedIn today
Why Tim chose to grow his following through funny and unique videos
How to use LinkedIn ads for ABM
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
42 min
March 21, 2024#126: Career | How to Navigate Early-Stage Marketing and Your Compensation Package (with Emily Kramer and Kathleen Estreich from MKT1)
Kathleen Estreich and Emily Kramer are the co-founders of MKT1. They advise founders, recruit and advise marketers, and invest in SaaS startups, and join Dave on this episode of the Exit Five podcast to talk about early-stage marketing strategy and hiring (Kathleen and Emily have held roles at Facebook, Box, Intercom, Scalr, Asana, Carta). They also have strong opinions about marketing compensation and how to understand your comp and equity package if you're a Seed or Series A marketing leader.
Timestamps
(00:00) - Intro
(06:07) - Guest Intro: Kathleen Estrich and Emily Kramer, co-founders of MKT1
(11:07) - Early Stage Marketing Compensation and Benchmark Insights
(16:07) - Hiring First Marketers: Traits and Skills to Look For
(21:07) - Building a Marketing Team: From Hiring to Scaling
(26:57) - Equity Compensation: Understanding and Negotiating Your Stake
(31:57) - The Role of a Marketing Leader: Hiring, Building a Brand, and Setting Strategy
(36:57) - MKT1's Mission: Supporting Marketers in the Startup Ecosystem
(41:57) - The Future of Startup Marketing and Compensation Trends
(46:57) - Advice on Career Growth and Navigating Startup Challenges
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
49 min
March 18, 2024#125: Career | How Chili Piper's New VP of Marketing Landed His Job (with Brandon Redlinger)
Dave is joined by Brandon Redlinger, VP of Marketing at Chili Piper. Brandon takes us through how he landed his new role at Chili Piper against hundreds of applicants and
How to think through and negotiate compensation
When to leave your job and how to break up with your employer
Tips for nailing interviews for competitive positions
Determining company culture and values in the interview process
Timestamps
(00:00) - - Intro
(03:09) - - Navigating high-growth companies
(06:30) - - The challenging nature of founders
(13:50) - - The Importance of Knowing Your Market Value
(17:00) - - Overcoming Communication Challenges in the Job Search
(23:47) - - Importance of financial knowledge in business
(30:07) - - Understanding Company Culture: Asking the Right Questions
(32:12) - - Building and Maintaining Relationships with Recruiters
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
38 min
March 14, 2024#124: Events | How to Create Memorable Events that Drive Pipeline (with Kera Wright, Founder of Planner Pal)
Dave is joined by Kera Wright, Founder of Planner Pal. Kera ran Event Marketing at companies like Microdesk and Aircall, where she managed planning and execution at high-profile trade shows like Dreamforce and INBOUND. She has now founded her own company to help marketing teams host better events.
Kera shares her approach to organizing events, covering everything from project management to cost control. Learn how to host memorable events with your customers at a fraction of the cost and why focusing on a few key moments can make all the difference in the success of your event. Plus, Dave bounces his ideas off Kera for a potential Exit Five in-person event in September.
Timestamps
(00:00) - - Intro and Exit Five's in-person event
(03:07) - - Importance of real-life connections
(06:50) - - Importance of event programming
(10:38) - - Blending marketer and planner roles in events
(15:29) - - Identifying Ideal Partnerships for Events
(17:50) - - Event ideas centered around impactful offers
(22:06) - - Avoiding overwhelming yourself
(23:05) - - Goals of an event
(28:53) - - Challenges of being a full-time event marketer
(30:32) - - Importance of Project Management Tools
(34:50) - - The significance of small breakouts for event networking
(36:14) - - Intention and goal-setting for event success
(40:24) - - The event calendar algorithm & outro
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
44 min
March 11, 2024#123: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth (with Kyle Coleman from Copy.ai)
Dave is joined by Kyle Coleman, CMO at Copy.ai. Kyle went from Individual Contributor to Senior Director at Looker and Director to CMO at Clari. During his time there, he helped both companies 10x their revenue.
In this episode, they chat about
The importance of leadership team alignment and why the CRO & CFO should be your best friend
How marketing can impact pipeline and the standard it should be held to
Why you should build a marketing calendar around the product roadmap

Timestamps
(00:00) - Kyle's exposure to B2B marketing and strategy
(03:41) - Gaining expertise in marketing metrics and standards
(08:19) - Balancing Efficiency and Creativity in Sales Outreach
(11:58) - Importance of an Internal Partnership with the Sales Team
(14:38) - Aligning marketing goals with revenue generation
(16:21) - Co-creating Qualified Opportunities with ICP
(21:26) - Importance of Sales and Marketing Collaboration
(23:26) - How CROs and CMOs can balance long-term vision and short-term outcomes
(28:36) - The lightning strike strategy
(29:29) - ""Marketing Moments"": Calendaring significant events to drive business goals and team performance
(32:45) - Using Shield analytics to identify and repost popular content
(40:21) - How to simplify complex questions to extract key insights
(43:48) - Building a networking resource for professional growth
(46:51) - Closing thoughts
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
49 min
March 04, 2024#122: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)
This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.
In this episode, we cover
Why buyers are switching to a more "self-service" model of buying
How interactive demos stack up against traditional marketing education like videos or ads
Tips to create a product story with your interactive demo that gets you a 30% CTR
The most common questions marketers have about interactive demos
Timestamps
(00:00) - Introduction
(07:49) - Statistics on Product Demos
(11:52) - Gating vs. not gating product demos
(14:11) - Emails and personalized follow-ups post-demo
(15:07) - Where to place the interactive demo on the website
(22:42) - Interactive demos with complex products
(25:02) - How to budget for interactive product demos
(27:54) - Implementing interactive product demos in LinkedIn ads
(29:32) - Platform recommendations for interactive product demos
(33:26) - Use of interactive demos in the sales cycle
(35:02) - Tracking activity and attribution in interactive demos
(36:41) - Personalized demos for each prospect
(39:40) - Post interactive demo conversion best practice
(44:22) - Closing thoughts
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
47 min
February 29, 2024#121: Content | B2B Content Strategy, Distribution Tactics, and Organic Social (with Ross Simmonds)
This week, Dave is joined by Ross Simmonds. Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and optimizes content for some of the most successful SaaS companies in the world and works as partners for multiple publicly traded cloud companies that have redefined entire industries.
They share lessons they both learned on their content journeys and discuss things like
Prioritizing search as a distribution channel
Why social followers are not a vanity metric
Using and enabling the sales team for content distribution
How to repurpose your most popular content

Timestamps
(00:00) - Intro
(03:05) - An Easy Content Distribution Tactic
(08:45) - Adjusting Your Tone with the Times
(12:30) - Search as a Distribution Channel
(13:50) - Why Followers Aren't a Vanity Metric
(17:25) - SERP and Mindshare Domination
(20:10) - Underrated Content Strategy for B2B
(27:39) - Why We're Doubling Down on X
(36:00) - How to Repurpose Popular Organic Social Content
(40:15) - The Sales Team as a Distribution Channel
(44:34) - ChatGPT and Closing Thoughts
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
52 min
February 26, 2024#120: Design - How To Drive More Pipeline by Taking Risks with Design and Brand (with Eli Rubel)
In this episode, Dave is joined by Eli Rubel. Eli is the CEO of Matter Made and NoBoringDesign and a Marketing Advisor for companies like Dropbox and Loom.
Eli discusses how companies that take risks with their design and go outside the brand guidelines will stand out in the sea of sameness and drive more pipeline. He also discusses
His framework for focusing on 'micro surfaces' that lead to bigger wins
The importance of timing in email marketing
How to properly analyze the efficiency of your marketing spend

Timestamps
(00:00) - Design and brand as competitive differentiators
(03:59) - Navigating Early-Stage Companies
(06:43) - Performance Marketing
(12:30) - How to determine 'Demand Efficiency'
(16:22) - A new way to think about design
(20:05) - Maximizing Micro Opportunities
(26:58) - Diversifying Channels
(28:01) - Elevating Brand Aesthetics
(31:17) - Design Differentiation
(37:29) - Standing Out with Design and Branding
(42:55) - Free Tools and Design Investments
(44:22) - Closing Thoughts
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
40 min

About The Exit Five Podcast

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The #1 resource for B2B marketing professionals. Each week, hosts Dave Gerhardt and Dasha Shakov sit down with B2B marketers to break down everything from strategy and leadership to the channels and tactics that drive growth, plus what it takes to build a career in marketing. You'll find real ideas you can put to work right away, and the gut check and inspiration to keep getting better at your job.