Ever started a new goal with intense motivation, only to find yourself drifting off a few weeks later? Coach David breaks down the psychological reason this happens, a phenomenon called the "Fading Effect Bias." He explains how the very act of deciding to change relieves the initial pressure that got you started, causing your momentum to evaporate.

In this episode, learn the science-backed strategy to overcome this by using clear, written goals to create "structural tension" and turn your brain from an obstacle into your most powerful ally for lasting change.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

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