The Fitness Marketing Agency Podcast

Meet Jak Woolley, FMA client since 2019 and owner of JW Personal Training, a small group training model that transformed from training clients in local parks and homes to a home garage to owning a fully-fledged gym facility. Join us as we uncover the key highlights of this incredible story and the valuable lessons learned along the way. In this episode, we explore the challenges, triumphs, and insights gained, providing valuable takeaways for aspiring entrepreneurs and personal trainers. Tune in to learn how dedication, smart financial planning, and a passionate team can transform a small venture into a thriving and scalable business. Whether you're a personal trainer yearning for your own space or an established fitness entrepreneur aiming to expand, this episode is your ultimate guide to transforming your fitness dreams into a reality.

Key Highlights:

• Discover how JW Personal Training began with one coach and a handful of clients in local parks, only to evolve into a thriving gym setup. Learn the secrets of transforming your garage workouts into a professional fitness space that draws clients in.

• Dive deep into the financial strategies that turned this venture into a lucrative business. Uncover the secrets of calculating profit margins, making smart investments, and ensuring a steady income stream. It's not just about making money; it's about building a robust and sustainable financial foundation for your fitness empire.

• Explore the art of assembling a passionate and dedicated team that shares your vision. Learn the intricacies of hiring, training, and empowering professionals who not only help your business grow but also stand out in a competitive market.

• Delve into the nitty-gritty of scaling your business beyond imagination. From securing a dedicated gym location to planning for future transitions, understand the steps to take your fitness venture to the next level. Plus, learn how to transform your business into a valuable asset that can be sold for a substantial profit.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes

For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/

Connect with Jak at JW Personal Training: https://www.instagram.com/jwpersonaltraining/

Connect with Nicky at FBDA: https://www.thefbda.com/

Connect with BLKBOX: https://www.blkboxfitness.com/

Connect with Swoop: https://swoopfunding.com/

In this episode, we have the privilege of speaking with Baz Moffat, a renowned women's health and fitness coach and the co-founder of The Well HQ. She sheds light on the pressing issues faced by women today and how the fitness industry can play a pivotal role in transforming women's health. In essence, Baz Moffat's message is clear: the fitness industry holds immense potential to empower women and, simultaneously, boost business growth. Fitness Business Owners who embrace this opportunity, invest in education, foster inclusive environments, and align their services with women's health needs are poised not just to gain clients but to retain them for the long haul. It's a win-win situation, transforming women's lives while ensuring a thriving and successful fitness business. 

 

Here are the key highlights from our conversation:

 

• Pelvic Health - Breaking Taboos And Seeking Help: Baz highlights the lack of awareness surrounding pelvic health among women. Shockingly, studies reveal that it takes an average woman 7 years to seek help for pelvic health issues. It's crucial to normalise conversations about pelvic health and empower women to ask for assistance without hesitation.

 

• The Role Of Fitness Professionals: Baz stresses the importance of a supportive network for fitness professionals. Instead of presuming that women have all the answers, fitness professionals should create a nurturing environment. This includes questioning existing education and studies that are predominantly male-centric. Baz encourages gym owners and personal trainers to engage in conversations with female clients, ensuring their experiences and concerns are acknowledged.

 

• Language Matters - Shifting Perspectives, Gaining Loyalty: Baz advocates for a shift in language and attitudes. Fitness Business Owners who actively engage in reshaping the conversation surrounding women's health cultivate a loyal clientele. Women appreciate spaces where they feel understood and respected, leading to client loyalty and positive word-of-mouth referrals.

 

• Educational Empowerment - The Key To Client Retention: Education becomes the cornerstone of attracting and retaining clients. Baz emphasises the necessity for fitness professionals to expand their knowledge about women's health, especially during pivotal life stages. Business owners investing in comprehensive education not only offer superior services but also build client trust, leading to long-term relationships.

 

• Supportive Networks: Building Communities And Clientele: Fitness Business Owners must recognise the power of community. Baz underscores the importance of creating a supportive network within fitness facilities. By fostering a sense of belonging, women clients are more likely to stay committed. This supportive environment not only aids in their fitness journey but also ensures they remain loyal customers.

 

The Well HQ are offering four courses, all accredited by CIMPSA. These courses provide a platform for fitness professionals to gain in-depth knowledge about women's health and fitness, fostering a community of experts committed to empowering women - see below for the links!

 

Female body course: https://www.thewell-hq.com/product/the-female-body/ref/145/?utm_campaign=fbc

 

Puberty course: https://www.thewell-hq.com/product/the-female-body-puberty-edition/ref/145/?utm_campaign=puberty

 

Pre / Post natal course: https://www.thewell-hq.com/product/the-female-body-pre-post-natal-edition/ref/145/?utm_campaign=pre-post-natal

 

Menopause course: https://www.thewell-hq.com/product/the-female-body-menopause-edition/ref/145/?utm_campaign=menopause

 

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: 

https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes 

 

For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast

 

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/

Connect with Baz: https://www.linkedin.com/in/baz-moffat-55b61a11/

In this episode, we sit down with Chris Grieveson, FMA client of 1 year and the owner of Primal Fitness in Newcastle who overcame numerous challenges with his landlord to build his successful group training facility. Chris shares his journey from being made redundant during the 2009 credit crunch, transitioning from finance to becoming a personal trainer, and eventually running his own business. Join us in this episode as we uncover the story of Chris Grieveson, an introverted entrepreneur who transformed challenges into opportunities, providing inspiration for fitness enthusiasts and business owners.

Here are the key highlights from our conversation:

• Sales: The Lifeblood of Business: Chris emphasises the significance of sales, considering it the lifeblood of any business. He shares his mindset shift towards sales, enabling him to provide for his family and support his employees.

• Building Community: Primal Fitness boasts a community-driven atmosphere, hosting quarterly socials and engaging events, including winter and summer games. Chris delves into the importance of fostering connections within his gym.

• Balancing Autonomy And Responsibility: Running his own business grants Chris autonomy, but it also comes with responsibilities. He discusses how he manages this balance, ensuring both personal freedom and accountability towards his employees.

• Strategic Investments: Chris highlights the critical role of investments in marketing and sales. He explains how strategic investments lead to increased customer base and business growth, emphasising the direct correlation between where you invest and the returns you gain.

• Fitness And Business: Apart from his business insights, Chris shares his daily routine, focusing on his personal fitness. His goal is a peaceful morning routine, ensuring he has time for his workout and mental preparation for the day ahead.

• Evolution And Adaptation: Chris discusses the evolution of his gym, sharing valuable insights from mistakes made in his first location and how he applied those lessons to create a successful model in his second location.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes

For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/

Connect with Chris at Primal Fitness:

https://www.instagram.com/primalfitnessgymnewcastle/

Welcome back to part two of our inspiring journey with Maxine, where we delve even deeper into her remarkable transformation from personal struggles to becoming a successful fitness business owner. In this episode, Maxine takes us on a tour of her two gym locations, revealing how she treats them as one unified business entity, strategically increasing capacity for members. Maxine shares her experiences, strategies, and hard-earned wisdom in building a thriving fitness business that transforms lives. Whether you're a fitness entrepreneur or simply seeking inspiration for personal and professional growth, this episode is packed with valuable insights and practical guidance.

 

Key Highlights:

 

• Financial Transformation: After getting herself in a good mental space, Maxine shifted her focus to the business side, partnering with FBDA to lay out her finances comprehensively. She meticulously assessed her business expenses and calculated the true costs of running her gyms, recognising the need to adjust pricing to maintain sustainability.

 

• Profitability and Client Payments: Maxine shares a crucial insight: "You can't help people if you don't make money." She delves into the discussion around pay-in-full clients versus monthly recurring payments and how she shifted from accepting pay-in-full at a discount, which only solved immediate bills, to implementing a more sustainable model.

 

• Staff Compensation: Maxine's desire to pay her staff better wages led to strategic planning with FBDA. She learned how to generate the necessary extra revenue and set targets to achieve her vision of fair compensation for her team.

 

• Business Profitability: PPT went from 0% profit and financial struggles to consistently achieving 20%-35% profit, depending on the month. Maxine also emphasises the importance of building savings as a safety net for the business.

 

• Implementing a CEO: Maxine and Charlie introduce Connor Chatfield, who started as a coach at PPT and is now the CEO. They highlight the importance of having someone deeply invested in the business's success and the benefits of profit-sharing arrangements that have propelled PPT's growth.

 

• Advice For Aspiring Business Owners: Maxine shares her wisdom for those starting their own fitness businesses, emphasising the value of seeking business coaching and advice early on to navigate the journey more smoothly and avoid costly mistakes.

 

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: 

https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes 

 

For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast

 

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/

 

Connect with Maxine at Potential Personal Training: https://www.instagram.com/potentialpt/ 

 

Connect with Nicky at FBDA: https://www.thefbda.com/ 

 

In this episode, we delve into the inspiring journey of Maxine, owner of Potential Personal Training who not only transformed her personal struggles with mental health and addiction but also turned them into a blueprint for success in the fitness business. Maxine's entry into the fitness industry was motivated by her desire for a supportive community and a break from the demands of new motherhood. After giving birth to her little boy, Maxine joined a small group coaching gym and lost 6 stone. This was her inspiration for the type of gym she later went on to open herself. Join us for an uplifting and candid conversation with Maxine as she opens up about her life's transformation, the lessons she's learned, and how her experiences have shaped her into the inspirational figure she is today. This episode is a compelling testament to the potential for personal and business growth within the fitness industry, demonstrating that, no matter how challenging the journey, there's always hope for recovery, growth, and success in the fitness business world. Key Highlights For Fitness Business Owners:

• Business Growth Strategies: Learn how Maxine's gyms have thrived, with 340 clients across two locations, and discover her focus on delivering value beyond just fitness.

 

• Transforming Client Lives: Maxine's journey from addiction to sobriety and her commitment to mental health support for both herself and her clients, showcasing the potential for holistic transformations in your fitness business.

 

• Seeking Help for Business Success: Maxine shares how meeting Nicky Sehgal at FBDA became a turning point, emphasising the importance of repairing oneself first to drive sustainable business growth.

 

• Therapy and Business Performance: Explore the value of psychotherapy in Maxine's life and how it facilitated her journey of self-discovery, offering insights into how personal growth can drive business success.

 

• Supportive Networks: Maxine's advice on accepting help and exploring different therapies to find what works best for you and your fitness business, highlighting the importance of a strong support network. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Maxine at Potential Personal Training: https://www.instagram.com/potentialpt/ Connect with Nicky at FBDA: https://www.thefbda.com/

Join us in this episode as we dive deep into the world of fitness finance with Duncan Lloyd, a Profit First Accountant from Cloud Accountant. If you've ever found financial terms confusing or are struggling to grasp the financial aspects of your gym or personal training business, this episode is tailored just for you. Duncan shares his expertise, breaking down the complexities and providing actionable insights. We discuss the importance of having five different bank accounts, how strategic coaching and communication can prevent unexpected costs and boost profits, and why understanding VAT and salaries is crucial. Plus, discover the secrets to maximising profit margins, securing commercial properties, and navigating tax inspections. Duncan's mission is to help you be profit-focused and set your fitness business up for financial success. Don't miss out on this essential financial guidance for your fitness venture.

 

Key highlights you won’t want to miss:

 

Banking Wisdom: Duncan explains why you should have five different bank accounts and how this can benefit your fitness business. It's a crucial foundation for financial success.

 

VAT Insights: Learn how to position VAT to consumers and understand its impact on your fitness business. 

 

Salaries and Dividends: Duncan breaks down the complexities of understanding salaries and dividends, ensuring you're on the right track financially.

 

Maximising Margins: Discover the key elements that can lead to excellent profit margins in the fitness industry. 

 

Community and Accountability: Duncan emphasises the importance of being part of a supportive community to make informed decisions. Spend more time on your business, not just in it.

 

Financial Essentials: Get answers to crucial questions about overdrafts, securing commercial properties, pensions, and what qualifies as a business expense.

 

Profit Focus: The key takeaway from this episode is to be profit-focused. Duncan's expertise will help you structure your fitness business for maximum profitability.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: 

https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes 

 

For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast

 

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/

 

Connect with Duncan at Cloud Accountant: https://cloudaccountant.com/ 

 

We're joined by Dan Aguilera, the driving force behind countless fitness business owners' journeys to unbridled success. Dan, as the owner of Fitness Business Profits, has been instrumental in setting ablaze the fitness industry. He's ignited the path for fitness entrepreneurs to not just grow but to explode with profitability. He goes beyond the surface, ensuring you not only have the right product and pricing but also the unwavering mindset and mentality that propels your fitness business to soaring heights. 

 

This episode is a symphony of wisdom and actionable insights that will revolutionise the way you approach fitness entrepreneurship. Dan’s profound knowledge and guidance will empower you to shatter boundaries and lead your fitness business towards unparalleled success.

 

Key highlights to look out for in this episode:

• Consistency Over Talk: In the fitness world, it's not about the words you speak but the relentless actions you consistently take that truly set you apart.

• Data-Driven Decisions: Dan's emphasis on making decisions grounded in data, rather than being swayed by emotions, is a game-changer for anyone looking to build a thriving fitness empire.

• Transformation vs. Change: Brace yourself for a transformational journey. Discover how changing your identity and lifestyle can propel you towards your fitness goals.

• Building an Ecosystem: Unearth your strengths and assemble a powerhouse of talent around you to conquer your weaknesses.

• High-Performance Teams: Dive into the art of creating not just teams but high-performance teams that will be the cornerstone of your fitness business's success.

• The Power of Purpose: Money can only take you so far; it's the inner drive and purpose that truly fuel your success.

 

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: 

https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes 

 

For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast

 

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/

 

Connect with Dan at FBP on Instagram:

https://www.instagram.com/fitnessbusinessprofits/ 

 

Book a strategy call with Dan:

https://myfitnessbusinessprofits.com/free-strategy-session/

Join us in this compelling episode as we dive deep into the struggles that hold you back in both your business and personal life. Patti Dobrowolski, the founder of Up Your Creative Genius and a true powerhouse in the world of personal development. Patti is not only a critically acclaimed comic performer, author, and business consultant but also a three-time TEDx speaker with close to 6 million views on her signature talk, "Draw Your Future." With a background in psychology and drama therapy, Patti combines creativity and mindset to guide us through the transformative power of visualisation. In this conversation, we delve into why and how drawing your goals can help you overcome resistance in your personal and professional life. Patti shares insights on the importance of imagination, the balance between analytical thinking and visual thinking, and how to create internal alignment within your team or business to inspire success.

Patti highlights the value of building a strong network, seeking help from those who know more than we do, and fostering belief in ourselves. Ultimately, she reminds us to stay open to opportunities and challenges as valuable learning experiences. Join us for a dynamic and inspiring conversation that will ignite your creative genius and empower you to shape your future.

Key Highlights:

• Patti's journey from a TEDx speaker to a renowned author and business consultant.

• The role of imagination as the most crucial tool for personal development.

• Patti reveals how visualising your goals can break through resistance, offering a lifeline to those frustrated by financial setbacks and business hurdles.

• Creating internal alignment within teams and businesses to inspire improvement.

• Embracing quiet moments and reframing busyness as a deflection tool.

• The importance of speaking your truth, shedding inner criticism, and practising active listening.

• Envisioning the future, taking bold actions, and believing in your ability to succeed.

• Building a strong network and seeking help from those who know more.

• Staying open to opportunities and embracing every experience as a chance to learn and grow.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes

For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/

Connect with Patti on Instagram: https://www.instagram.com/upyourcreativegenius/

Meet Tim Reid, owner of Empowerment Training Centre and FMA client of 2 years. Tim's journey is a testament to how fitness can revolutionise your life in ways you never thought possible. In today's episode, we're breaking down the barriers that often make people drop out of their gym routines. We'll explore how Tim's story challenges those typical gym stereotypes and shows that fitness can be a whole lot of fun. Tim's journey is all about celebrating every win, no matter how big or small and focuses on creating a community that genuinely cheers for one another. This episode isn't about pushing you to your limits with gruelling workouts. It's about achieving real results while having the energy to enjoy life. Tim's journey shows that you don't need to be a business expert to make fitness your passion-driven success story. So, whether you're taking your first steps into the fitness world or you're already a pro, stay tuned. Because today's episode isn't just about fitness – it's about rewriting your life story. In this episode you'll find out:

• The real reason gyms and coaches are losing clients
• The ways fitness can transform your life not just how you look and feel
• Learn the secrets behind creating a gym for people who literally hate gyms
• How to build a business based on something you love without being an 'entrepreneur'
• The way Tim challenges gym stereotypes and makes fitness fun

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Tim on Instagram: https://www.instagram.com/tim_etc/ Connect with ETC on Instagram: https://www.instagram.com/etc_fit/

Step onto the pitch of business success with our latest podcast episode featuring none other than Paul Barber OBE, CEO of Brighton and Hove Albion Football Club. Join us as we sit down with Paul at the heart of the club's home to delve into the intricacies of high-performance athlete management and leadership. From his daily routine and strategies for handling the immense pressure of running a Premier League Football Club to insightful discussions on failure, setbacks, and learning, this episode is a goldmine of wisdom for entrepreneurs and fitness business owners alike. Key takeaways from the episode:

• Trusting Your Business Strategy: Paul shares his insights on the importance of having a clear vision and values as the foundation of any successful business endeavour. He discusses how football clubs, like any other business, need to focus on the basics such as budgets and staffing while keeping a strong sense of purpose.

• Building Resilience: In the competitive world of sports and business, blocking out distractions and criticism is crucial. Paul emphasises the need to develop a thick skin and the power of resilience, self-belief, and clear values in achieving long-term success.

• Embracing Setbacks: Learn how setbacks and failures can actually be stepping stones to growth. Paul opens up about his personal experiences with failure and how these moments have shaped his leadership approach. He provides practical advice on risk-taking, weighing potential outcomes, and implementing calculated changes.

• Overcoming Criticism and Scrutiny: As both a football club and an individual, facing scrutiny is inevitable. Paul shares his strategies for dealing with criticism while maintaining personal well-being. He also sheds light on the importance of good staff management and treating people well.

• Personal Development and Health: Discover Paul's approach to managing stress and staying mentally and physically fit. He discusses the significance of having a daily plan, the importance of learning, and how he handles the demanding role of a CEO in professional football.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/