The Fitness Marketing Agency Podcast

We dive into the inspiring story of Laila Jacobi, a dynamic entrepreneur and dedicated FMA client for nearly three years. Join us as we explore her remarkable journey, from running three flourishing businesses to revolutionising the fitness industry with her entrepreneurial spirit. Get ready to uncover the secrets behind her rise, her insights on transforming a business, and her strategies for creating a community-driven fitness empire. From her adept multi-business management to her empowering community-building endeavours, Laila's story is a testament to the potential of entrepreneurship and the power of embracing change. Whether you're an aspiring business owner, an entrepreneur seeking growth, or simply someone looking for inspiration, Laila's insights and experiences are sure to leave you motivated and ready to seize your own opportunities for success. In this episode you’ll find out:

• Strategies to compete effectively against big corporate gyms
• How to maximise efficiency: Work less and achieve more
• Navigating the cost of living crisis and understanding shifting consumer priorities
• How to transform a business's reputation when taking over ownership
• The vital role of community in the success of gym owners
• The art of selling: Key principles for business growth
• Branching out as an entrepreneur: Strategies for expansion and diversification

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Laila on Instagram: https://www.instagram.com/girlsallowedgym/

Oli Patrick, Exercise Scientist, Physiologist and Co-Founder of Future Practice is revolutionising the world of fitness. We are living in a world in which everything is making you worried or stressed about something - whether that's 24/7 hour news, social media, or companies with an agenda trying to sell you something. How do you navigate this and what is it that we need to change moving forward? Oli debunks the truth about diets, disease detection, and the impact of stress. He discusses the metabolic disasters around caffeine, he unlocks the sleep solution within the sleep crisis we are facing as a nation and he educates on creating a happier, healthier future for all. By revolutionising what fitness is, Oli unlocks the secrets behind market domination in the fitness industry and delves into the world of burnout culture, revealing the surprising secret to reducing stress as a business owner. In this episode, Oli gives you the keys to unlocking your body’s potential as well as how to make a huge impact within a £500 million wellness industry. He shares so much knowledge that you could implement into your own life as well as into your fitness business:

• How to revive your energy, mood, gut and relationships with simple changes
• How to balance human willpower and technology
• The key to relieving stress and boosting productivity
• The power of nutrition, movement, recovery, mindset and environment
• How to maximise value to your clients as a gym owner

Do not miss out on 10% off Oli’s Future Practice course with the code FMA10 https://www.futurepractice.org/futurepractice/practical-stress-resilience For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Oli on Instagram: https://www.instagram.com/clinical_wellbeing/ Connect with Oli on LinkedIn: https://www.linkedin.com/in/oliver-patrick-0b61776/?originalSubdomain=uk Find out more about Future Practice: https://www.futurepractice.org/

Sophie and Dom, owners of Baseline Fitness and FMA clients for 3 + years in South Wales pivoted their business from an unfulfilling and struggling open gym model of 400  low-paying members to a coach-led premium service. They now have just under 200 high-paying members but have 4 X’d their revenue. In this episode, we break down exactly how they did this so they could create more impact in their local area while making more profit in their business.

 

Not only this, we dive into how Dom and Sophie have such high retention, through their excellent service delivery and innovative programming for their group training model.

 

In this episode Dom and Sophie share:

• Why they decided to move away from an open gym model
•  How they transitioned from an open gym model to a coaching service without losing revenue in the process
• How they went from 18 to 200 high-paying coach-led members
• Why they decided NOT to be CrossFit affiliated for their new gym 
• The struggles of being an entrepreneur, running a successful gym and how to successfully juggle all of those plates your spinning every day

 

For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast

 

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/

 

Connect with Sophie and Dom on Instagram: https://www.instagram.com/baselinefitnessuk/

Celebrity personal trainer and FMA client of 3+ years, Shane Westley reveals the path to freedom and how to turn your fitness business into a money-making machine. Stop wasting time and money on complex courses and instead focus on what consumers actually need. Find out how Shane went from a professional footballer to a celebrity personal trainer and how he’s built his business into what it is today. Shane delves into what you should be doing in your training and business to get into the best shape you’ve ever been in on both accounts. How to build a high-performing sales team and how you can escape the rat race by embracing growth and change.   In this episode, Shane shares:  

• The key to maximising your workouts

 

• Why you should stop trading time for money

 

• Unlock your body's potential with effective movement patterns

  For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast   Connect with Fitness Marketing Agency on Instagram:  https://www.instagram.com/fitnessmarketingagency/   Connect with Shane on Instagram: https://www.instagram.com/30plushealthandperformance/

Adam Hayley, owner of Online Trainer Education teaches you to work smarter, not harder. Learn how to create a profitable fitness business whilst having a balanced life. Find out how Adam became so successful in online coaching and built ‘Online Trainer Education’, a business that helps online coaches grow their own online coaching business. Adam highlights the key mistakes to watch out for when transitioning from a gym floor PT to an online coach and how important it is to invest in yourself. As well as the differences between those who are successful and those who aren’t.   In this episode, Adam shares:  

• The biggest mistake online coaches make

 

• How to build a profitable business without being present

 

• The shocking truth about business coaches

  For more information, head over to our Podcast Page:  https://fitnessmarketingagency.com/fmapodcast   Connect with Fitness Marketing Agency on Instagram:  https://www.instagram.com/fitnessmarketingagency/   Connect with Adam on Instagram: https://www.instagram.com/adamhayley1/

Meet Sol Gilbert, co-owner of Underground Gyms and most recently Coached. Hear Sol's incredible story and how he overcame such adversity. Fitness saved his life - quite literally and in this podcast he explores the raw truths everyone is afraid to ask. Find out how Sol built his fitness empire and became a successful entrepreneur with multiple fitness businesses and what you need to know to do the same. In this episode, Sol shares:

• How to find the perfect business partner

• The one thing you can do to overcome competition

• The most important things you need to know to successfully open a gym that no one ever speaks about!

For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Sol on Instagram: https://www.instagram.com/solgilbert/ Connect with Coached on Instagram: https://www.instagram.com/coachedbtn/ Connect with Underground Gym Brighton (flagship site) on Instagram: https://www.instagram.com/undergroundgymbrighton/

Serial fitness entrepreneurs, Ollie and Jenz are the founders of The PFCA, Gym Owner Network and The Marchon Brand. They joined the FMA team to talk all things entrepreneurship, running multiple businesses within the fitness industry and reveal how they have reached such success. Find out the surprising secret every industry leader needs to succeed, how to scale your fitness business, build a stronger community and the best strategy to follow when transitioning from a coach to CEO. In this episode, Ollie and Jenz share:

• The 3 biggest red flags they see in running a fitness business
• How to make the transition from being a coach to stepping back from the business
• The biggest thing they had to let go of to allow growth

For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Ollie on Instagram: https://www.instagram.com/olliemarchon/ Connect with Jenz on Instagram: https://www.instagram.com/coach_jenz/ Check out PFCA on Instagram: https://www.instagram.com/the.pfca/ Check out Gym Owner Network on Instagram: https://www.instagram.com/gymownersnetwork/ Check out FMA on Youtube: https://www.youtube.com/playlist?list=PLbo8K0V27gvgodGdJP6N-IKegQY_q-5ZY

Building a successful gym can be hard. The main barrier between most, is the actionable knowledge and a step by step process of what to do, in order to build the gym you've always wanted. Sean, owner of SC Vital Fitness learned this the hard way and as a result made a crucial mistake that massively slowed down his business growth. Sean reveals his biggest mistakes within his fitness business and the exact strategy he followed to turn his business around to build a hugely successful gym which is now positively impacting his community.

In this episode, Sean shares:

• The number one mistake he made in building his fitness business

• How he transformed his gym into a hugely successful business

• How he utilised his skills from the military into running his company

For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/

Connect with Sean on Instagram: https://www.instagram.com/seancolecoaching/

Within the industry, the majority of fitness business owners are male while the majority of consumers are female. This has led to many female consumers having poor experiences with exercise and fitness. Emma Hokayem was initially one of those women. After noticing the gap in the market (which still remains HUGE today) Emma is the proud Founder & CEO of EH Fitness which specifically helps women to overcome many challenges that the current system ignores. In doing so she's tripled her business in under 12 months! Find out the secret to a super successful fitness business whilst helping hundreds of women in the fitness space.

In this episode, Emma shares:

• The challenges faced being a woman running a business

• The education around post-natal exercise and menopause

• How she wants to create change in a male dominated industry for education around the issues women are facing and how exercise can have a hugely positive impact

For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/

Connect with Emma on Instagram: https://www.instagram.com/eh_fitness_edinburgh/

Ben, Charlie and the Fitness Marketing Agency team are currently working with over 400 fitness businesses. The whole purpose of this podcast is to show fitness business owners what's working right now in the industry. If you are a fitness business owner, an entrepreneur, a fitness enthusiast, a coach or anyone else working in the fitness industry - this is for you.

Thank you for listening.

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/

Find out more about our podcast here: https://fitnessmarketingagency.com/fmapodcast