The Fitness Marketing Agency Podcast

In this episode, we're joined by Jean-Claude Vacassin, who has been a pioneer within the fitness industry for over a decade. JC succeeded in bringing small group personal training into mainstream training within gym models, is the managing director of The Foundry, and founded his gym brand W10. He also founded the IFBA, a coaching community to help gym owners scale their business. JC joins us to give his advice on all aspects of owning a fitness business and the lessons he has learnt throughout his time within the fitness industry. We delve into understanding the fitness market and pricing, longevity of team members, sales culture, and much more. JC breaks down how he runs his fitness business and the business structure, giving some useful insights into how gym owners can look at operations within their fitness business. Key Highlights:

• How to recognise problems within your fitness business and understand the reasons you might be struggling to grow.

• The growth and change of the market within the fitness industry.

• Being unique within your service or fitness business, and understanding what works for someone else may not work for you.

• Career paths and progression within staff and team members.

• How to embed a sales culture within a fitness business.

• Lessons JC has learnt throughout his time working in the fitness industry.

• Breaking down the operations of your fitness business and bringing it back to its base to scale it.

• Expanding a fitness business based on trends within the fitness industry.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with JC on Instagram: https://www.instagram.com/jc_vacassin/ JC's Website: https://jcv.inc/

Join us and FMA clients Tom and Sam Jarrett, brothers with unique backgrounds that blend military precision and professional sportsmanship into the fitness industry. In this episode, they reveal the blueprint for their thriving business Brigade Fitness, spanning two locations and boasting a growing community of 400 + members. Tom and Sam share their journey, revealing the lessons, strategies, and mindset shifts that propelled Brigade Fitness to where it is today including the goal for the future to open 5+ more sites over the next 5-10 years.Key Highlights:

• Learn how Tom's military background and Sam's experience as a pro golfer shaped their business philosophy, bringing a unique perspective to the fitness industry.

• Dive into the success of Brigade Fitness with their 8-1 model, attracting and retaining members through a dynamic approach to programming, products, and services.

• Discover their proven process, from turning prospects into committed clients over the phone.

• Hear firsthand how they tackle common objections like time and price, converting sceptics into loyal, long-term customers.

• Get insights into opening a second location, including FMA's gym launch campaign, dealing with objections, securing leases, obtaining planning permissions, and achieving a change of use.

• Understand the importance of having a fully committed team to facilitate growth, and why viewing your gym as a business rather than just a fitness centre is the key to long-term success.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Brigade Fitness: https://brigadefitness.co.uk/ https://www.instagram.com/brigade.fitness/ Connect with Tom: https://www.instagram.com/tom.brigade/ Connect with Sam: https://www.instagram.com/sam.brigade/

Join us and Charlotte Price, the founder of Hunt Fitness, where we discuss the journey and growth of her business and the mindset Charlotte’s adopted to allow her to succeed as a gym owner. As a natural leader, Charlotte shares where her drive and passion for leadership comes from and how she works to empower her team. Charlotte discussed the best way to experience work/life balance and how beneficial it is for her and her fitness business. The stresses and struggles of growing a fitness business can take a toll on your health and in this episode we discuss how Charlotte recognised she was facing burnout and the steps she took to get herself out of it. She talks about how important mentorship has been for her and how it can benefit other fitness business owners to grow and develop their own businesses.   Key Highlights

• Trusting your gut and being confident to take risks.

 

• The importance of asking for help to experience growth in your business.

 

• Managing burnout and how to stop feeling overwhelmed when growing your fitness business.

 

• Sales within the fitness industry and how she utilises her strengths and skills to increase her close rates.

 

• The value of empowering her team and learning to delegate responsibility.

 

• Charlotte's work with the Fitness Business Development Agency (FBDA) and her passion for helping others within the fitness industry.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes   Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/   Connect with Charlotte: https://www.instagram.com/charlpricefitness/   Hunt Fitness: https://www.huntfitness.co.uk/   Connect with FBDA: https://www.thefbda.com/

Meet Kirk Miller, founder of Built To Last (BTL) a premium service that is designed for entrepreneurs and business owners to transform their health and fitness through education and lifestyle management. Join us as we delve into how Kirk found his niche within the fitness industry utilising his mindset on health and wellness. Kirk talks about the internal pain and struggles he faced trying to find his path after losing out on his dream at 20 years old and doing a job he wasn't passionate about. To being on the cover of Men's Health magazine at 26, we see how Kirk transformed his mindset to pursue a passion for training and fitness and turn it into a successful business. He also explains how vital mindset and education are within the fitness industry and how to stay physically fit in a healthy way. We explore how fitness coaching goes deeper than diet plans and training sessions and how important it is to implement a sustainable mindset for a healthy lifestyle. Finally, Kirk explains his hopes for the direction of his fitness business and his goals for the future.Key Highlights:

• The internal pain and struggles within Kirk's identity after his football career ended at 20 years old.

• Delving into the process of Built To Last and why Kirk believes his programme is the best in the fitness business as an online coaching service.

• The importance of collective energy that makes up a team and how that environment can benefit and affect clients.

• Understanding skill issues, belief issues and environmental issues and how these cause people to struggle to achieve the results they are after with their fitness.

• How the mindset of starting a fitness journey at a 'convenient time' counteracts his business's ideology of maintaining a lifestyle that lasts forever.

• Why social proof and investing in the quality of content you're producing as a fitness business owner is vital to attracting clients.

• Kirk's fitness journey and how he has adapted his training style to suit his lifestyle, mental health and wellbeing.

• Reflecting on the fitness industry and discusses the direction he believes it is heading and what fitness business owners should be doing!

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Kirk's Website: https://kirkmiller.co.uk/programme/ Find Kirk on Instagram: https://www.instagram.com/kirkmiller_/

From £300 In The Bank To Owning A Hugely Successful Martial Arts AcademyJoin us and Piotr and Karolina Fajecki, founders of Krav Maga Academy, where we take a look into the inspirational journey of turning a hobby into a successful business. Peter and Karolina came to the UK in 2004 with £300 and didn’t speak any English. Now they have built a hugely successful fitness business and family. As long-term clients of FMA, they provide their experiences with learning how to market and finance their fitness business. In this episode, they delve into changing the mindset of staying in your comfort zone and the internal pain this can cause. They share their experiences of moving on from those who aren't benefiting the growth of their business and explain how they coped with their struggling financial situations as well as the difficult decisions they have had to make that have ultimately benefited them and their business in the long run. Furthermore, they share their experience of accepting help from the community within the fitness industry, and how it's important to take in advice from those around you. Key Highlights:

• Staying in your comfort zone can cause internal pain.

 

• The controversies of firing and how it can be necessary and beneficial for your fitness business’ growth in the long run.

 

• Understanding how to market and charge for your fitness business, to find solutions that work for you and the client.

 

• How to manage a fitness business and invest in family life as well as the struggles and sacrifices they have faced to find that balance.

 

• Why emotions shouldn't outweigh business decisions. 

 

• The importance of community and accepting help and advice from those around you within the fitness industry.

 

• Piotr and Karolina explain the financial hardships they faced maxing out credit cards and how they grew from nothing!

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes   Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/   Connect with Piotr & Karolina at Krav Maga UK: https://www.instagram.com/kravmaga_uk/?img_index=1 https://www.academy-kravmaga.co.uk/

Meet James Bramwell, FMA client since 2021 and a North London gym owner. Join us and James as we discuss the journey of growing a fitness business and the challenges that come with building it from scratch. James has 13 years of experience within the fitness industry specialising in small-group personal training and excels as a performance coach for other fitness business owners at FBDA. James talks about his experience working as a freelance PT and how he was inspired by those around him to find his own passion and direction within the fitness industry. We discuss how important it is to know your numbers and financial decisions so that you can benefit from it in the long run, as well as the importance of investing time in learning how to run your business effectively and successfully. Key Highlights:

• The mindset shift from being a freelance PT to becoming a business owner.
• Finding relationships between the skills gained in past passions and how to combine them to pursue new projects.
• The education within the fitness industry you need to know surrounding marketing, sales and health.
• Recognising when to move on from projects and the importance of fulfilment within your life and the fitness industry.
• When is the right time to get your own space for your fitness business.
• The impact that other experts and influences have had on his mindset about how to grow his fitness business.
• The importance of investing time and energy into building a team around you to be truly successful.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with James Bramwell: https://www.instagram.com/jbfitness_uk/ Connect with FBDA: https://www.thefbda.com/

Join us and Ben Coomber where we dive deep into the world of fitness entrepreneurship. Ben is a No.1 bestselling author, public speaker, and founder of Awesome Supplements and the BTN Academy. With a remarkable background that includes having a number-one-rated podcast of his own with twenty million downloads, Ben shares a transformative journey fueled by internal pain. Discover the incredible power of harnessing pain as a driving force and how it led to a five-and-a-half-stone weight loss in just eight months. The discussion delves into the evolution of the guest's approach, transitioning from fitness to cultivating an "awesome human" mindset. Uncover the insights into integrating health and fitness into your personal operating system for peak performance in every aspect of life. Key Highlights:

• Journey from internal pain to a five-and-a-half-stone weight loss in eight months.
• The realisation that health and fitness are integral components for peak performance in all aspects of life.
• Ethical considerations in the fitness industry, exploring recommendations made by fitness professionals.
• Challenges faced in creating a fitness business, with a focus on the financial aspects and lessons learned.
• The transformative power of gyms in changing lives and the responsibility that comes with owning one.
• The shift in energy required for starting a business versus growing, scaling, and stabilising it.
• Entrepreneurial identity rooted in personal pain and the struggle to break free from productivity-driven expectations.
• Stress as an addictive force and the importance of recognising and managing it.
• Building people-centered businesses to genuinely address real-life struggles and challenges.

Join us for a conversation that goes beyond fitness, touching on entrepreneurship, ethics, and the journey to becoming an "awesome human." Whether you're a fitness business owner or an aspiring entrepreneur, this episode offers valuable lessons and perspectives that can shape your approach to success. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Ben Coomber: https://www.instagram.com/bencoomber/

In this episode, we dive into the strategies and insights vital for scaling your fitness business in today's evolving landscape. Ollie is an industry expert who's navigated various facets of the fitness world, from military training to personal coaching, facility owner, online coach and now empowering fitness professionals to excel in the online space. From identifying industry trends to fostering an entrepreneurial mindset among coaches, the conversation delves deep into crucial aspects of business growth for fitness professionals. The episode explores community integration and exploring the paradox of online coaching, where the virtual nature often results in more committed clients and better outcomes. Key Highlights:

• Moving from traditional models to scalable, online platforms to reach a wider audience and enhance client impact.
• Addressing the pervasive issue of undercharging, impacting client adherence, confidence, and business growth.
• Emphasising the significance of effective client-coach communication for delivering exceptional services and ensuring client commitment.
• Implementing a hybrid approach to cater to varying client needs, optimising sessions for better outcomes and client satisfaction.
• Unveiling the importance of organic content, showcasing value, social proof, and personal character to stand out in a competitive market.
• Transitioning from being a coach to a business owner by delegating tasks, and hiring support for administrative, creative, and coaching aspects.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Ollie Carson: superchargedfitpro.co.uk/ www.instagram.com/olliecarson__/

Meet Nicky Sehgal, owner of Fitness Business Development Academy. Find out how Nicky built and sold his own fitness business and how he now uses his 23 years of experience to help other fitness entrepreneurs succeed. Not enough fitness businesses show profit and Nicky is on a mission to help improve that. He starts by figuring out your goals and purpose and moulding your business around that. This episode distils actionable strategies, advocating a mindset shift from coach to strategic business owner, stressing the importance of managing yourself before managing a business, seeking external perspectives to identify blind spots, nurturing team growth, and making informed, decisive choices to ensure sustainability and balance within your business. Key Highlights:

• How Nicky consistently drew a substantial income of 7-9k a month from his fitness business.
• Discover the strategy behind aligning business outcomes with personal goals.
• Uncover the myth of revenue equating to profit, stressing the significance of conscious spending aligned with client needs rather than impressing peers on social media.
• Shift from being a coach to a strategic business owner, emphasising the importance of personal happiness in steering a successful business.
• Prioritise margins over revenue, aiming for a structured breakdown.
• Seeking external viewpoints to identify blind spots and achieve balance and sustainability within your business.
• The significance of nurturing and developing your team to become better decision-makers, enabling more opportunities for growth and innovation.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Nicky at FBDA: https://www.thefbda.com/

Meet motivational speaker Pete Cohen. In this episode we dive into the profound concept of growth and transformation for gym owners. The central idea revolves around acknowledging that the person you aspire to become already exists within you. But here's the thing: are you really paying attention to that person? We chat about why it's super important for you as a fitness business owner to listen to that future version of yourself. We're covering topics like stepping out of your comfort zone, giving it your all, and thinking long-term. This episode is packed with stories showing how determination, a supportive group, and building your personal brand can really make a difference in the fitness business world. It's all about learning and growing to reach success! Here are some key takeaways:

• Entrepreneurship and running a business is all about stepping out your comfort zone consistently and not stagnating.
• Embrace Growth: Recognise the tug of war between familiarity and evolution, advocating for the version of yourself you're evolving into.
• Individual Path: Acknowledge that each journey is unique; understanding your core self is pivotal.
• Transformation: To reach your goals, identify and embody the person necessary for that success.
• Commitment: Going all in eliminates hesitation and self-doubt, fostering substantial progress.
• Resilience: What lengths will you go to for success?

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Pete Cohen: https://www.instagram.com/petecohen_ https://www.linkedin.com/in/petecohenbusinessspeaker/