The Fitness Marketing Agency Podcast

In this episode, we're joined by Chris Hull the Business Development Manager/Gym Designer for BLK BOX. Chris takes us behind the scenes of BLK BOX and how they work to install and design gyms and facilities to the needs of their clients, whilst making it a premium facility. Chris dives into what his job entails as well as what they do to support gym owners and fitness businesses. In this discussion, we look at what steps need to be taken to set up a second site and advice when fitting gym equipment within multiple facilities. Ben and Chris talk about how upgrading your facility can also massively benefit your marketing as well.

Key Highlights

• How to develop your gym space to enhance it for maximum capacity

• How to design your gym/space at all stages of your fitness career/ business to help you grow and evolve

• Chris' advice for creating space if you want to open a second site

• The biggest mistakes Chris has seen gym owners make with the space they have

• How BLK BOX and its team can transform your gym space

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: ⁠https://fitnessmarketing.agency/high-growth⁠

Connect with Fitness Marketing Agency on Instagram: ⁠https://www.instagram.com/fitnessmarketingagency/⁠

Connect with Chris ⁠[email protected]⁠ ⁠https://www.instagram.com/chrishull_17/⁠

Connect with BLK BOX ⁠https://www.blkboxfitness.com/

In this episode, we're joined by Dutch FMA client Roy Pennings, owner of Zone 5 gym based in Kaatsheuvel and Vught, The Netherlands. Roy and Ben discuss the gaps between the UK and Dutch markets and how Dutch gym owners can get ahead of competitors in the fitness industry. We delve into how Roy changed his business model and elevated his fitness business creating a high-ticket service to grow his two sites. Many gym owners feel pulled in multiple directions and Roy explains his mindset of focusing on people who want your service. We delve into mistakes he's made in the past around his fitness business and business associates, and his new mindset on creating a community of members and how he runs his gym. Key Highlights

• The differences between UK and Dutch markets in the fitness industry and getting ahead as a Dutch gym owner

• Moving away from the gym floor as a business owner and how to make that transition

• Why you should reinvest in your fitness business to open another site

• Roy's experience with being burned by previous marketing agencies and how he recovered

• Becoming a HYROX Affiliated gym

• The sales process Roy is using to convert more leads into sales

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Roy https://www.instagram.com/roypennings/ Connect with Zone 5 https://www.instagram.com/zone5.kaatsheuvel/ https://www.instagram.com/zone5.vught/ https://www.zonefive.nl/

In this episode, we're joined by FMA clients Ross Thompson and Sarah Thompson, owners of RT Fitness. As multisite gym owners, they have had great success within their fitness business due to their marketing, service, social media content and coaching standards. We delve into how they run their fitness business looking at their business model, coaches and programmes. Sarah and Ross explain their sales process in-depth understanding how to implement your personal branding into your sales calls. We explore Ross and Sarah's relationship with their clients and coaches and make their business a genuine and fun community, as well as looking at the growth in confidence they see in their clients. Plus we talk all things marketing and social media content creation and how that has helped them as a fitness business.

• Ross and Sarah's relationship with their staff and coaches

• What is the Barbell Club?

• Creating a business that is authentic to them and their ethos

• Their focus on marketing and social media content they create and the impact content creation has on their fitness business

• Sales process and one call close and tailoring sales calls to you and your personality/brand

• Unique opening hours of their business and why

• Burn out as a coach and managing work-life balance

• Ross and Sarah's vision for the future of their fitness business

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth

Connect with Fitness Marketing Agency on Instagram:

https://www.instagram.com/fitnessmarketingagency/

Connect with Ross

https://www.instagram.com/ross_barbellclub/

Connect with Sarah

https://www.instagram.com/sarah_barbellclub/

Connect with RT Fitness

https://www.instagram.com/rt_fitness_durham_sunderland/

https://rtfitness.uk/

In this episode, we're joined by Wes Santos owner of Instate Fitness. Wes has two gyms in Cobham and Wandsworth/Clapham area, specialising in SGPT. Wes and Ben discuss the ups and downs involved in creating, maintaining, and upscaling a gym and service alongside its coaches and clients. We discuss rebranding as a business owner, securing new locations and building a community within your gym. Wes gives advice to gym owners about lifting the hood of the business and letting staff understand what's happening within the business and taking on financial controller. This episode is full of great insights on how to separate yourself from your competition and level up your fitness business.

Key Highlights:

• Finding your brand as a gym owner and Wes' rebranding journey

• Walk through of Wes' gym and pricing

• Hiring and onboarding process for coaches

• How Wes made the switch in his business model to small group personal training from 1-1

• Steps to secure a second location

• Getting a business partner as a PT/ gym owner

• Reasons for hiring a financial controller as a business owner and letting go and pulling up the hood of the business

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth

Connect with Fitness Marketing Agency on Instagram:

https://www.instagram.com/fitnessmarketingagency/

Connect with Instate Fitness

https://www.instagram.com/instatefitness/

https://instate.fitness/

https://www.linkedin.com/company/instatefitness/

Connect with Wes

https://www.instagram.com/wessantosfitness/

https://www.linkedin.com/in/wes-santos-linked/

In today's episode, we're joined by Matt Murphy co-owner of Accelerate Website Agency. Matt explains the importance of setting up a website for your fitness business and how it can be a great tool for gaining new members and growing your fitness business. We discuss SEO, design, Google ads and conversions. He details how to structure your website and what pages you should include to create interest for prospective leads. If you're a fitness business owner without a website and not sure where to start or have a website that isn't converting how you would like it to, this is the episode for you!

Key Highlights

• Why Matt transitioned from personal training to website developing

• Why as a business owner you need a website, and how it can legitimise your operation

• Creating and owning a domain for your fitness business

• Structuring web pages on your website

• Key things to remember when creating a website for your fitness business

• Websites as another tool for lead generation

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth

Connect with Fitness Marketing Agency on Instagram:

⁠https://www.instagram.com/fitnessmarketingagency/⁠

Connect with Accelerate Website Agency

⁠https://www.instagram.com/acceleratewebsiteagency/⁠

⁠https://acceleratewebsiteagency.com/⁠

Connect with Matt

⁠https://www.instagram.com/mattswimsandstuff/⁠

In this episode, we’re broadcasting our live panel from our talk at Perform X 2024. During this talk, Ben (Founder of FMA) and Charlie (Head of Growth at FMA) were joined by FMA clients Fionn MacCullagh of Tailormade Fitness, Connor Chatfield of Potential Personal Training and Dan Moore of DM Elite, who are all successful gym owners making great strides in the fitness industry. We delved into their operations, staffing, finances, pricing and much more. We learn the most efficient sales process to close your leads and scale your fitness business with multiple sites and key data you should be tracking. Finally, the talk was followed by a Q&A where we gained great insight into how these FMA clients are running their gyms and questions from other fitness business owners.

 

Key Highlights:

• Break down of successful business models and services that gym owners are using. -How to improve member retention within your gym.
• The sales processes of each gym.
• Staff roles and positions within each gym business model -How to recruit and retain coaches.
• Growing your fitness business with multiple facilities.
• Q&A with fitness business owners.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Fionn: https://www.instagram.com/fionnmaccullagh/ Connect with Connor: https://www.instagram.com/connorchat/ Connect with Dan: https://www.instagram.com/imdanmoore/

In this episode, we are back for part 2 with Nicky Sehgal of FBDA. We are also joined by FBDA and FMA client Craig Simpson, owner of Simply Fit. Nicky and Craig talk all things mentorship and profitability within your fitness business. We reflect on Craig's journey to grow his fitness business, including where it is today and the mistakes and adjustments he's made. Nicky and Craig talk about the mindset of doing what you love and what is best for yourself and your business. We discuss, the sales process, profitability, pricing and staff as well as other operations involved in running a successful fitness business. Nicky gives great insight into what he sees from many gym owners including what is working to scale your fitness business and what isn't. Nicky and Craig look back over their history together and mentorship in the fitness industry .Key Highlights:

• How to ask questions the right questions on your sales calls.

• Changing your business model to build better connections with your clients.

• Craig's journey working within the fitness industry and his current business model.

• Understanding the profit step method and growing your fitness business.

• Staff and coach turnover and tracking your financials.

• Nicky's advice and pros & cons of leasing a location for your fitness business.

• Setting up your fitness business to support your life.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Simply Fit https://www.simplyfitpt.com/ https://www.instagram.com/simplyfit_pt/Connect with the FBDA https://www.thefbda.com/ https://www.instagram.com/fitbizcoach/

On today's podcast, we're joined by Jenz Robinson of Gym Owner Network, PFCA and Head of Marchon Gyms. During this episode, we delve into the key mistakes that Jenz sees gym owners and fitness business owners make including sales, marketing, operations and coaching standards. Jenz and Charlie discuss some case studies of clients who have switched up their business model and have greatly improved and grown their business. We reflect on the work Gym Owner Network and PFCA do and the community they have built within the fitness industry. We discuss where the coaching industry is at the moment and leadership within your team and coaching service. Jenz gives great insight into the tried and tested operations and structures of gyms succeeding in the industry.

Key Highlights:

• What Jenz has done in the last 12 months to grow the brand.

• How to track metrics within your fitness business and impact your financial decisions.

• What you should be charging and how to set up your pricing for your fitness business.

• The referral culture within the fitness industry.

• How to build an environment in your business for your team to grow and improve.

• Closing leads and consultations with the one-call close.

• Case studies from previous clients who have gone through a model switch.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

⁠https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes⁠

Connect with Fitness Marketing Agency on Instagram:

⁠https://www.instagram.com/fitnessmarketingagency/⁠

Connect with Jenz:

⁠https://www.instagram.com/coach_jenz/⁠

Connect with Gym Owner Network: ⁠https://www.instagram.com/gymownersnetwork/⁠

⁠https://www.gymownernetwork.com/⁠

Connect with MARCHON: ⁠https://www.instagram.com/marchon/⁠

⁠https://www.marchon.co.uk/⁠

In today's episode, we're back for part 2 with Dan Aguilera from Fitness Business Profits (FBP). We delve into a conversation all about business mindset and self-development. Dan explains how gym owners should be managing their finances and the mental impact generating revenue will have on themselves and their clients. What you should be investing, saving and when to push your business forward. We discuss why everyone needs coaching and how important it is to continue to grow and create a better version of yourself to continue to have a bigger impact on others around you. Finally, we delve into authenticity within the fitness industry and Dan gives his insights into what he's seen during his time in the industry comparing successful and not-so-successful facilities.

Key Highlights:

• The biggest mistakes Dan sees gym owners make.

• Generating a steady profit and the difference that will make on your decision making.

• The mindset to adopt to achieve your goals.

• Selling your service and remembering why you are selling to your prospect.

• Steps to take to push further within your fitness business and knowing when things need to change.

• How to buy coaching from somebody.

• What do successful people do in this fitness industry compared to those who aren't as successful.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/

Connect with Dan

https://www.instagram.com/danaguilera__/

Connect with FBP

https://www.instagram.com/fitnessbusinessprofits/

In today's episode, we're joined by Jerome Bolze, owner of Madisons and Mincka. As an owner of two businesses, Jerome has been able to build a foundation and create a community for his members. We delve into many aspects of owning a gym that may be overlooked by other gym owners, such as communication during sessions, the presentation of a gym and his specific recruitment process. Jerome explains his goals for his brand and the mindset he shares with his coaches to "dominate the postcode". We explore his growth in the fitness industry and the marketing, sales and operations of his businesses.

Key Highlights:

• The layout of Jerome's facility: Madisons (SGPT + LGPT facility) and Mincka (coffee shop)
• Pricing, marketing and sales process of Madisons.
• Importance of brand image including coaches, uniforms and staff.
• Pros and cons of employed staff vs contracted and why he stepped away from coaching.
• How he built a business from the perspective of a customer.
• The local and wider community Jerome is building through Run Club and Mincka and the ecosystem of the two businesses.
• Training programmes at Madisons between their SGPT and LGPT.
• The process and challenges of building two different businesses at the same time and lessons learnt.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/

Connect with Madisons: https://www.instagram.com/madisonsofficial/

Connect with Jerome: https://www.instagram.com/jeromebolze/

Connect with Mincka: https://www.instagram.com/minckacoffee/