The Fitness Marketing Agency Podcast

In this episode, we are joined by Dave Hoyland, owner of 'The Fitness Formula' in Poole. With 16 years in the industry and being the first PT studio in his area, Dave shares his journey of building his gym and community. After falling on hard times, Dave found that a bold rebranding decision, expert mentorship and a growing workforce could enable him to scale and support his family financially. He discusses the importance of internal marketing on customer retention, alongside the support of Fitness Marketing Agency and Fitness Business Profits in optimising operations and marketing. Dave teaches invaluable lessons and actionable insights for fellow gym owners striving to scale their businesses effectively.

• How smart rebranding can increase lead generation and client interest.

• How Dave has fine tuned his team of five, including a dedicated sales specialist, to keep his business growing.

• How to achieve 97% client retention rates.

• How to build local partnerships with other companies to grow your membership base.

• Find out how Dave made 3k in his business whilst on holiday.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth?comet_source=davehoypodcast

Connect with Fitness Marketing Agency on Instagram

Connect with The Fitness Formula on Instagram

This episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists.

Click the link to find out more.

https://www.harbiz.io/en?source=FMA&utm_medium=PODCAST&utm_source=presentations&utm_campaign=PODCAST.

This episode is also sponsored by Fitness Business Profits, learn to stabilise, systemise and scale your fitness business in 90 days or less! Maximise profits, impact more lives and unlock true freedom.

Click the link to find out more.

https://myfitnessbusinessprofits.com/.

In this episode, we dive deep into the art of building a successful gym business through effective leadership, staffing, and community-building with Jake (Head of Sales and Community) and Tyler (General Manager) from Madisons in Sussex. With over a decade of combined experience in the fitness industry, they share how Madisons has grown from 150 to 400 members by nurturing their team, providing top-notch service, and creating a strong community. Learn how to empower your coaches, streamline operations, and provide an A-star service that keeps clients coming back. Whether you're a gym owner or PT, this episode is packed with actionable insights to take your fitness business to the next level. -The Madisons Method: How they hire, onboard, and retain A-star staff. -How Madisons scaled from 150 members to 400 members by empowering their team and streamlining operations. -Sales strategies that help gym owners and coaches overcome common objections. -The biggest red flags you need to look for when hiring new staff.

00:00:00 - Introduction 00:00:05 - The Journey of a Gym Manager 00:00:07 - Roles and Responsibilities 00:00:11 - The Role of Sales and Community 00:00:17 - Importance of A-star Product and People 00:00:27 - Challenges of Sales and Marketing 00:00:40 - The Drive for Self-Improvement 00:02:40 - The Importance of Personal Development 00:05:57 - The Role of a General Manager 00:06:26 - The Transition from Senior Coach to Head of Sales 00:08:13 - The Importance of the Right Fit in Sales 00:11:08 - The Importance of Transparency in Business 00:12:39 - The Role of a Mentor in Career Development 00:18:50 - Sales in the Fitness Industryi 00:19:04 - Sales Targets and Conversion Rates 00:19:52 - Sales Process and Follow-ups 00:21:22 - Onboarding Process 00:21:43 - Overcoming Objections and Persistence 00:22:34 - The Importance of Sales in Business 00:23:50 - Sales Time Management 00:30:52 - Sales and Coaching Mindset 00:31:40 - Onboarding Process After Sales 00:35:27 - Touch Points During Onboarding 00:38:27 - Sales Process 00:42:22 - Retention Strategy 00:43:34 - Client Retention Rate 00:44:21 - Identifying Client Attendance Issues 00:45:36 - Team Meetings 00:46:26 - Training Session Setup 00:47:16 - Training Session Personalization 00:52:02 - Continuing Professional Development (CPD) 00:54:44 - Hiring Process 00:56:58 - Staffing for Gym Owners 00:57:33 - Onboarding Process for New Coaches 00:58:32 - Developing the Madison's Method 00:58:56 - Shadowing and Coaching Principles 01:00:39 - Staff Development and Role Progression 01:01:41 - Probation Period and Red Flags 01:03:59 - Delivery of Programming and Sessions 01:05:58 - Programming Responsibilities 01:06:07 - Programming for Different Class Concepts 01:06:40 - Programming for Safety and Flow 01:07:27 - Challenges in Programming 01:08:31 - Structure of Sessions 01:08:53 - Community Responsibilities 01:10:41 - Community Engagement and Events 01:11:48 - Leadership Lessons 01:13:18 - Dealing with Conflicts and Performance Issues 01:14:54 - Feedback and Performance Monitoring 01:16:16 - Advice for Gym Owners

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?comet_source=jaketylerpodcast Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/. Connect with Jake on Instagram https://www.instagram.com/jakeberney_/. Connect with Tyler on Instagram https://www.instagram.com/tylerryanwilde/. Connect with Madisons on Instagram https://www.instagram.com/madisonsofficial/. This episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists. Click the link to find out more. ⁠⁠https://harbiz.io/en/?source=FMA&utm_medium=PODCAST&utm_source=presentations&utm_campaign=PODCAST

In this episode, we're joined by Jake Wilkins, FMA client and owner of The Game Changer Training in Milton Keynes, UK. Hear how Jake has gone from a struggling gym owner to running a thriving small group personal training facility. Jake shares how he transformed his business with a relentless focus on client experience, consistent team communication, and smart marketing strategies. He has managed to increase prices from £99 to £247 and implement a SGPT model. Whether you're a gym owner looking to scale or just starting out, Jake's insights on retaining clients, boosting conversion rates, and planning for expansion are invaluable. Tune in to discover the key tactics that helped Jake grow his gym and create a strong, supportive community.

Key Highlights:

• How to achieve a 97% client retention rate and low attrition

• The best way to increase your prices in a short period of time just like Jake who went from £99 to £247

• Changing from 1-2-1 PT to a more profitable SGPT model

• How Jake went from 30 to 107 active clients

• The benefits of opening a coffee shop and meal prep business next door to his gym

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth.

Connect with Fitness Marketing Agency on Instagram:

https://www.instagram.com/fitnessmarketingagency/.

Connect with Jake Wilkins on Instagram

https://www.instagram.com/j_a_k_e_w_i_l_k_i_n_s/.

Connect with The Game Changer Training on Instagram

https://www.instagram.com/thegamechangertraining/.

This episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists. Click the link to find out more.

⁠⁠https://harbiz.io/en/?source=FMA&utm_medium=PODCAST&utm_source=presentations&utm_campaign=PODCAST

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

In this episode, we are joined by Dave Perrin, FMA client and founder of Seven Movement based in Stockport, UK. A defunct industrial mill was transformed into a state-of-the-art gym for Dave to build his business. But Dave was struggling, poor footfall wasn't bringing in new customers and his business model was killing his profits. Improving his marketing, sales and business operations with FMA has changed David's life for the better. Now he is able to step out of the business, spend more time with his family and expand his business with confidence after tripling monthly recurring revenue to £22K and making 80% sales conversions. Make sure you listen/watch this episode to find out exactly how Dave transformed his fitness business.

Key Highlights:

• How Dave tripled his monthly recurring revenue from 7k to over 21K

• Learn how Dave increased his pricing package from £5 sessions to £240 per month

• Start working 3 day weeks whilst growing and scaling your business like never before

• Transforming sales conversion rates instantly from under 50% to over 80% with one simple strategy

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

⁠https://fitnessmarketing.agency/high-...⁠

Connect with Fitness Marketing Agency on Instagram:

⁠fitnessmarketingagency ⁠

Connect with Seven Movement on Instagram:

⁠https://www.instagram.com/seven_movement_gym/⁠

This episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists. Click the link to find out more.

⁠⁠https://harbiz.io/en/?source=FMA&utm_medium=PODCAST&utm_source=presentations&utm_campaign=PODCAST

In this week's episode, we're joined by FMA clients Jordan Hipperson and Abi Cossey, the dynamic duo behind Perfit Fitness in Norwich, UK. Jordan's dream of owning a gym was sparked after winning a lucky £16K bet, but it is their relentless hard work that's truly built the business. From finding the right location to dealing with rejections early on, their determination has driven them forward. As business partners and a couple, Jordan and Abi have navigated the challenges of running a gym together, balancing both their professional and personal lives. Today, Perfit Fitness is thriving with FMA, giving them a strong focus on marketing, content, sales, and exceptional customer service, powered by a dedicated team that shares their vision. Tune in to hear their inspiring journey and discover how they turned their passion into a thriving fitness community!

Key Highlights

• How they got to 160 members at a price point of £185 - £295 + what they are doing now to grow
• How they added 10k of monthly recurring revenue and doubled their floor space
• The dynamics of how to run a successful business as business partners + life partners
• Their top sales strategies and the best way you can onboard a new client
• How they have implemented HYROX into their gym

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth

Connect with Fitness Marketing Agency on Instagram:

https://www.instagram.com/fitnessmarketingagency/.

Connect with Perfit Fitness

https://www.instagram.com/perfitfitness/.

Connect with Jordan

https://www.instagram.com/jordanhipperson/.

Connect with Abi

https://www.instagram.com/abicossey/

• ROI in content creation and marketing
• Building communities on Facebook and how to be yourself on social media from a business perspective
• Key lessons he's learnt from mentors in the fitness industry
• Investment mindset vs cost mindset
• Outsourcing to help you and your business

In this episode, we're joined by founder and owner of BSC (Belong To A Stronger Crowd) Rhys Jenkins who has been an FMA client since March 2022. Rhys talks with Charlie, exploring how he opened his small group personal training gym in Bicester with a focus on client transformations and community spirit. BSC and its brand has grown and developed alongside Rhys and his skills as a gym owner and manager. Rhys outlines the importance of lead reactivations and proper delegation to your team of staff. Find out what Rhys changed in his marketing and sales strategies in order for BSC to double its conversion rate, boost its monthly revenue to £38K, and increase its member prices. Watch this episode to find out how Rhys transformed his gym. Key Highlights: -How Rhys transformed his gym space and branding -Price increases and how to minimise impact on client drop off -Ex-client reactivation and the importance of warm leads -Balancing the importance of front-end sales against client fulfilment -How the client journey, the onboarding experience, and staff quality is vital to retention

-Managing delegation and finances as a business owner

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/

Connect with BSC https://www.instagram.com/bsc_hq/ Connect with Rhys https://www.instagram.com/bsc_rj/

In this episode, we’re joined by Paul Gough who is the owner of the Paul Gough Physio Rooms. Paul explains how he created his marketing agency and what he did to make it a success despite external factors. We delve into the foundations of marketing and pricing. Paul explains the mindset to avoid in order needed to avoid mistakes and gives advice to manage your fitness business. Ben and Paul delve into how to move up in your fitness business and become to the boss rather than the coach. We discuss key components of business such as pricing, selling and understanding the data. Key Highlights: -The biggest mistake business owners are making -Why you should always be increasing your prices and selling your services -The two most important things about business -What’s the best way for gym owners to make more money? To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Paul https://www.instagram.com/thepaulgough/

• How Tony's life has changed since transforming his fitness business

• Key lessons Tony learnt to improve his marketing and sales process

• Learning the systems of his gym and understanding the data

• How Tony increased his conversion rate to 95%

• Bringing family into your business and how to manage those roles

• What an online coach really is

• Amelia's community and how she nurtures that community

• Amelia’s posting and content creation and what’s working right now

• In-depth analysis of Amelia’s social media content

• The power of being a one-woman band in the fitness industry and why there’s a lack of women in the fitness industry

• Lead generation, sales process, objections and marketing of an online coach