Get ready for an amazing conversation with my friend, Amy Lacey. This episode is a true gem—a masterclass in business evolution packed with advice, tips, and incredible stories from Amy's entrepreneurial journey.

Amy Lacey is a powerhouse: a serial entrepreneur, bestselling author, keynote speaker, and business mentor. She made waves in 2016 by founding the award-winning Cali’Flour Foods, introducing the first cauliflower pizza crust to the market. In 2023, she launched Soursop Nutrition, a groundbreaking supplement brand harnessing the superfruit Soursop to combat some of the world's deadliest chronic diseases.

If you love podcasts that dig deep into the "why" and "how" behind success stories, this episode is for you. Amy shares all the fascinating details, challenges, and triumphs that shaped her path. Tune in and be inspired!

[00:00] Secrets to Building a Billion-Dollar Brand with Amy Lacey

[03:05] The story of Amy beginning her entrepreneurial path while in college

[06:21] Amy's early e-commerce store selling children's sneakers

[07:48] The medical laser company Amy started and later sold after she faced health issues

[11:29] What inspired Amy to create and launch the first cauliflower pizza crust brand

[13:21] How the sales of Amy's cauliflower pizza crust soared following a viral post on Facebook

[21:34] How Amy was introduced to Soursop and it sparked the idea for her second e-commerce company

[29:24] Commercial: Are you ready to scale your business?

[30:55] Why Amy thinks you need passion to succeed in business

[37:59] Amy breaks down her 5 P's to succeed in business

[46:13] What's one tool Amy relies on to help her make decisions in her business?

[48:36] Commercial: We have your customers' next obsession!

[50:06] Amy's resilience round

Get all of the resources and notes on our website at: https://www.crystalmediaco.com/episodes/the-five-ps-of-business-success-with-amy-lacey/

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