July 27, 2023

The Future of Brands and Equipment in HYROX (Matt Brewster, WIT Fitness CEO)

41 minutes

On the Rox Lyfe podcast this week I got to chat with Matt

Brewster. Matt is the CEO of WIT Fitness (https://www.wit-fitness.com/), a very popular, multi brand, global retailer born out of CrossFit and who have a fantastic gym- recently HYROX affiliated - in the heart of London. Additionally, he’s on the board of Built for

Athletes, and has previously worked at Speedo, Arcadia and Beyonce’s company Ivy Park. He has a huge amount of experience in retail, and in sport in his role at WIT, and we have a great chat about the growth of HYROX, the community, what he sees as opportunities for brands moving into the HYROX space with regard to equipment and apparel, we talk about the development of a shoe specifically targeted at HYROX athletes, we discuss the media side of the sport and lots lots more.

This episode is a little different to our typical athlete interviews but I think you’ll really enjoy it – Matt has a huge amount of experience, knowledge and a tonne of insights into the fitness space and HYROX

in general, and it was a pleasure to be able to chat with him.

🏅 This episode is supported by xendurance who sell a range of supplements absolutely perfect for improving your performance in HYROX. They offer high quality supplements, have been around for years, and are a very knowledgeable team who understand and

compete in HYROX. Find out more at

https://xendurance.eu/pages/hyrox-landing-page?utm_source=roxlyfe&utm_medium=podcast&utm_campaign=landing_page

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By Greg Williams

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