Explore the transformative power of diagnostic ultrasound and cutting-edge technology in physical therapy practices. 

00:00 - Introduction: Why Diagnostic Tech Matters in PT

05:12 - Leveraging Diagnostic Ultrasound in Practice

15:33 - Building Patient Trust with On-the-Spot Diagnostics

23:45 - Marketing Strategies for PTs Using Innovative Tech

34:10 - Monetizing Content and CPM/RPM Breakdown

42:20 - Real-World Examples and Case Studies in PT

51:35 - AI in Physical Therapy: Complementing Care, Not Replacing It

01:02:44 - Parting Thoughts and Closing Remarks

This engaging discussion uncovers how high-tech tools are reshaping patient care, marketing strategies, and how therapists can grow their practices with innovative approaches.

Key Points Discussed:

How Diagnostic Ultrasound Enhances PT Care: Real-life examples of diagnosing tears, fractures, and more.

Marketing Your PT Practice with New Tech: Strategies to build trust and attract new patients through innovative diagnostics.

Monetizing Content and Reaching the Right Audience: Insights into leveraging YouTube and other platforms for growth.

Understanding CPMs and RPMs for Online Content: How to maximize revenue and target the right audience with content.

Special Guests:

Co-Hosts Tony Maritato (Physical Therapist & Business Expert) and Dave Kittle (Physical Therapy Entrepreneur).