The Golden Age of Orthodontics

Welcome to The Golden Age of Orthodontics, the podcast that keeps orthodontists ahead of the curve in innovation and patient care. Join hosts Dr. Leon Klempner and Amy Epstein as they explore groundbreaking advancements shaping the future of orthodontics. In today’s episode, they welcome Dr. Neil Warshawsky, founder of Get It Straight Orthodontics, to discuss the transformative impact of direct 3D printing and digital workflows. Together, they delve into the revolutionary changes brought by this technology, from producing pre-polished clear aligners and nightguards to the role of teledentistry in enhancing patient care. The discussion highlights the environmental necessity of reducing waste through direct printing and recycling practices. There has never been a better time to be an orthodontist.

IN THIS EPISODE: 

• [5:20] Dr. Neil shares his background and contributions to orthodontics
• [7:11] Exploring the new wave of direct printing technology
• [17:06] Predictions for the future of aligners and direct printing versus thermoforming
• [24:33] The benefits of Ortho FX nighttime aligners
• [31:14] The role of teledentistry and the importance of patient comfort

KEY TAKEAWAYS: 

• Revolutionary 3D printing has transformed orthodontics by producing clear aligners and nightguards with pre-polished surfaces, streamlining the process and reducing waste compared to traditional thermoforming methods.
• The daily production of millions of non-recyclable aligner models highlights the need for sustainable practices, such as direct printing and recycling initiatives, to minimize environmental impact.
• Customization and patient-centered approaches in orthodontics are essential for achieving better outcomes. Leveraging innovative technology like teledentistry and custom-made appliances addresses diverse patient needs, including those with special requirements. Consistency and comfort are key factors for success with aligner therapy.

RESOURCE LINKS

People + Practice  - Website 

Leon - Email

Amy - Email

People + Practice - Email

Dr. Neal - Email

Dr. Neal - LinkedIn

Welcome to The Golden Age of Orthodontics, the podcast that keeps orthodontists ahead of the curve in innovation and patient care. In today’s episode, hosts Dr. Leon Klempner and Amy Epstein are joined by Jose Hogan, President and CEO of Align Technology They delve into how Align is reshaping the future of orthodontics with breakthrough technologies and digital solutions. Joe shares insights on how orthodontists can embrace the digital shift, addressing the challenges and benefits of transitioning to digital workflows. From AI and 3D printing advancements to reducing treatment times and minimizing office visits, this conversation looks into the transformative power of digital orthodontics and Align’s ongoing commitment to supporting orthodontic practices worldwide. Tune in to learn how these innovations reshape patient care and practice efficiency in the orthodontic industry. Remember, there has never been a better time to be an orthodontist.

IN THIS EPISODE: 

• [4:40] Joe Hogan explains how Align Technology supports orthodontists
• [10:24] Joe predicts digital trends and advancements for 2025
• [14:20] Joe is hopeful that a stronger economy will be favorable to orthodontists
• [18:47] Joe addresses concerns from the orthodontist community
• [25:09] Why are so many orthodontists still using brackets and wires rather than Aligner Therapy

KEY TAKEAWAYS: 

• Under Joe Hogan's leadership, Align Technology invests over $350 million annually in digital orthodontics, focusing on groundbreaking tools like ClinCheck and 3D controls tailored for orthodontists. Despite serving general dentists, Align Technology remains committed to innovation and partnerships within the orthodontic community.
• Joe Hogan highlights three innovations shaping orthodontics: the iTero Lumina scanner for faster, precise imaging, the five-minute ClinCheck for touchless digital workflows, and 3D printing as a breakthrough in aligner manufacturing. These advancements set Align Technology apart, focusing on groundbreaking platforms rather than incremental changes.
• Despite aligners handling 95-100% of orthodontic cases, widespread adoption could be improved by the workflow transformation required for digital integration. Joe Hogan highlights the efficiency gains of aligners—reduced treatment time, fewer visits, and scalability—while acknowledging the challenges for orthodontists in retraining staff and adapting to a digital-first approach. This shift demands commitment from practitioners.

RESOURCE LINKS

People + Practice  - Website 

Leon - Email

Amy - Email

People + Practice - Email

Align Technology - Website

BIOGRAPHY:   

Joseph Hogan, President and CEO of Align Technology, has led the company to significant financial success over the past eight years. With extensive leadership experience from ABB and GE Healthcare, where he increased revenues by 25% and doubled them from $7 billion to $16 billion, Hogan brings a wealth of expertise in business strategy, market development, and operational management.

In this episode of The Golden Age of Orthodontics Podcast, Dr. Leon Klempner and Amy Epstein are joined by Dr. Shankar Rengasamy Venugopalan, Chair of the Department of Orthodontics at Tufts University. Together, they discuss the transformative impact of AI on orthodontics and digital treatment plans. They’ll explore AI's role in treatment planning, emphasizing the need for transparency in AI algorithms and the importance of orthodontists' clinical judgment, as well as some of the limitations of AI. Dr. Venugopalan highlights the biological factors influencing tooth movement and reassures that AI cannot replace human expertise and patient-doctor relationship. Now is the time for orthodontists to embrace, rather than fear, technological advancements to enhance patient care through innovative approaches.

IN THIS EPISODE: 

• [3:30] Meet Dr. Venugopalan's background and expertise in orthodontics and AI
• [5:09] Precision medicine and its relevance in orthodontics
• [10:34] Dr. Venugopalan gives an overview of AI applications in diagnosis and treatment planning in orthodontics. Insights into the current state of AI research and its clinical applications.
• [19:12] The potential for integrating genomics and multi-modal data in orthodontic treatment. Plus, a discussion on the limitations and challenges associated with AI in orthodontics.
• [28:24] Will AI replace the need for orthodontists or serve as a supportive tool in treatment planning? 
• [33:26] It is important to consider the patient’s biology in treatment outcomes and the inherent limitations of AI tools in this regard
• [38:21] Dr. Venugopalan encourages the development of holistic clinical knowledge beyond just biomechanics in orthodontics and expresses hope for the integration of AI in improving patient outcomes.

KEY TAKEAWAYS: 

• AI is currently being applied in various aspects of clinical orthodontic practice, from diagnosis to treatment monitoring. These applications not only streamline clinical workflows but also enhance the quality of care provided to patients. 
• Despite its potential, AI in orthodontics faces several challenges and limitations. One major concern is the quality and diversity of data used to train AI models, as biased or incomplete datasets can lead to inaccurate predictions. Additionally, the integration of AI into clinical practice requires significant investment in technology and training, which may be a barrier for some practices.
• While technology offers numerous benefits, it is essential for orthodontists to maintain their clinical judgment and expertise. Technology should be viewed as a tool that enhances, rather than replaces, the orthodontist's skills and knowledge. As technology continues to advance, the role of orthodontists is evolving to encompass new skills and responsibilities. In the future, orthodontists will need to be proficient in digital tools and data analysis to effectively incorporate technology into their practice. They will also play a crucial role in interpreting AI-generated insights and integrating them into personalized treatment plans. 
• As the field becomes more tech-driven, orthodontists will have the opportunity to enhance patient care through innovative approaches, while also navigating the ethical and practical challenges that come with technological integration.

RESOURCE LINKS

People + Practice  - Website 

Dr. Leon - Email

Amy - Email

People + Practice - Email

Welcome to The Golden Age of Orthodontics, the podcast for orthodontic professionals eager to stay at the forefront of innovation and patient care. Today, hosts Dr. Leon Klempner and Amy Epstein are joined by the esteemed Dr. Luis Carriere, member of the Editorial Review Board for the American Journal of Orthodontics and Dentofacial Orthopedics (AJODO) and contributing editor of the Journal of Clinical Orthodontics (JCO). Dr. Carriere will share his expertise on improving patient and parent communication, particularly with young patients, to foster a sense of responsibility in their orthodontic journey. This approach boosts compliance and eases anxiety, transforming the patient experience. Plus, we'll dive into the mechanics and advantages of the motion appliance, including its role in dental alveolar movement and its long-term impact on growth. Get ready to explore practical tips, insights on the latest orthodontic tools, and a vision of future innovations—because there has never been a better time to be an orthodontist.

IN THIS EPISODE: 

• [2:50] Dr. Luis Carriere explains his approach to talking to young patients about their orthodontic journey
• [10:23] The importance of treatment plans that engage young patients and improve their cooperation
• [18:03] How to attract other patients to your practice by communication
• [22:31] A deep dive into the motion appliance: its function and focus on dental alveolar changes rather than skeletal modification
• [33:19] Dr. Carriere shares his insights on the future innovations

KEY TAKEAWAYS: 

• Encourage young patients to take responsibility for their orthodontic treatment by treating them as young adults. Understanding the "why" behind their role enhances cooperation
• Educational tools and proactive communication build trust and establish credibility with patients and families, making your practice a trusted authority
• The motion appliance primarily works through dental alveolar movements, creating a stable environment for growth in the correct sagittal and anterior direction, thus promoting long-term effectiveness

RESOURCE LINKS

People + Practice  - Website 

Dr. Leon's - Email

Amy Epstein's - Email

People + Practice - Email

Carriere System - Website

Dr. Luis Carriere - Facebook

Dr. Luis Carriere - LinkedIn

BIOGRAPHY:   Luis Carriere DDS. MSD. PhD.

Dr. Luis Carrière obtained his dental degree from the University of Complutense in Madrid in 1991. He then attended the University of Barcelona, where he completed his Orthodontic training and received his Master of Science in Orthodontics in 1994. In 2006, he received his Doctorate in Orthodontics, Cum Laude, from the University of Barcelona.

Dr. Carrière won the “Joseph E. Johnson Award” in 1995 and the International Design Award Delta Gold ADI-FAD 2009 for the “Carriere Distalizer MB.” Dr. Carrière is a Member of the Editorial Review Board for the American Journal of Orthodontics and Dentofacial Orthopedics (AJODO) and a contributing editor of the Journal of Clinical Orthodontics (JCO). 

Welcome to The Golden Age of Orthodontics, hosted by Dr. Leon Klempner and Amy Epstein. In today’s episode, we're thrilled to be joined by Dr. Maz Moshiri, a faculty member of Align Technology since 2013 and co-founder of the Aligner Intensive Fellowship. This online residency has helped nearly 5,000 orthodontists worldwide master the art of clear aligners. Dr. Maz dives deep into the future of orthodontics, sharing his insights on the latest innovations in aligner technology, the integration of AI and CBCT, and the critical role of balancing clear aligners with fixed appliances. He also provides a thoughtful discussion on Orthodontic Service Organizations (OSOs), weighing the pros and cons of joining one and highlighting the importance of choosing the right OSO for long-term success. Whether you're an industry veteran or a newcomer, this episode offers invaluable perspectives on staying ahead in the rapidly evolving world of orthodontics. Remember, there has never been a better time to be an orthodontist. 

IN THIS EPISODE: 

• [2:51] Amy introduces Dr. Maz Moshiri, and he discusses the current state of clear aligners and customized digital braces 
• [8:29] Dr. Maz shares his thoughts on AI and machine learning 
• [13:47] Dr. Maz discusses the integration of CBCT
• [15:44] Dr. Maz discusses how graduates are prepared to enter the field of orthodontics and how he determines whether to use clear aligners or exercise the option of fixed appliances in his practice
• [22:19] Dr. Max shares his insights on the future of the OSO model and the importance of choosing the right OSO if joining is your decision

KEY TAKEAWAYS: 

• Direct print aligners also allow you to vary the thickness of the aligner and defined areas, which changes the biomechanics and can increase stiffness. This is intriguing because it may make the aligners more effective clinically, potentially using fewer attachments.
• AI will not replace an orthodontist. For your patient to achieve the desired goals, you need the correct diagnosis and the doctor involved in tracking the progress.
• It is beneficial for an orthodontist to have several resources available to move teeth because one way does not fix all problems. Having options is also beneficial for a patient.

RESOURCE LINKS

Dr. Mazyar Moshiri - Email

Aligner Intensive Fellowship - Website

People + Practice  - Website 

Dr. Leon - Email

Amy Epstein - Email

People + Practice - Email

BIOGRAPHY:   

Dr. Maz Moshiri has been a faculty member of Align Technology since 2013. He co-founded the Aligner Intensive Fellowship, an online residency that has educated nearly five thousand orthodontists worldwide on the proper treatment planning and use of clear aligners. He is a Clinical Assistant Professor in the orthodontic residency program at the Center for Advanced Dental Education at Saint Louis University, focusing on clear aligners. He serves on the clinical advisory boards of Orthodontic Partners and as an Associate Editor for the Voice of an Expert column for the AJODO Clinical Companion. Dr. Moshiri is a Diplomate of the American Board of Orthodontics and a Fellow of the American College of Dentists, the International College of Dentists, and the Pierre Fauchard Academy.

QUOTES: 

“I think that the future of clear aligners is direct printing of the aligner and material science, changing the aligners' materials at different treatment phases for different reasons. That may be the case now with clear aligners moving forward. So I think that's extremely exciting to kind of see the evolution of that.” Mazyar Moshiri DMD, MS, FICD

“I use Invisalign, I'm a speaker for them, and I get compensated as a speaker but, I also use ULAB in my office to make in-house aligners. I get zero compensation from them. They could not be further apart as far as I'm concerned, in what they offer in terms of tools, but I use them both because it's better for my patients.” Mazyar Moshiri DMD, MS, FICD

Welcome to the Golden Age of Orthodontics with Dr. Leon Klempner and co-host Amy Epstein. In this episode, we dive into a crucial yet often overlooked issue in dental and orthodontic practices—embezzlement. Today’s guest is  David Harris, CEO of Prosperident, the world’s largest firm investigating financial crimes committed against dentists, who shares eye-opening statistics on how pervasive embezzlement is in orthodontic practices. David sheds light on the behaviors of those who steal, the fine line between delegation and abdication, and the essential steps your HR department must take to protect your practice, including rigorous pre-employment screening. The key takeaway? More orthodontists will be embezzled than won't, making vigilance and proactive measures essential to safeguarding your business. Don’t miss out on this information-packed episode.

IN THIS EPISODE: 

• [2:39] Amy introduces David Harris, CEO of Prosperident, a firm expert in addressing dental practice embezzlement
• [4:12] David explains the pervasiveness of the embezzlement problem and outlines statistics of practices who have experienced embezzlement
• [12:29] David discusses the difference between delegation and abdication and the behaviors of people who steal
• [19:31] Pre Employment screening is a must for hiring, and David shares other practices that your H.R. Department must put into place
• [24:23] Discussion of a proximity tag on your computer and what is the next step if someone is stealing from your practice

KEY TAKEAWAYS: 

• More Orthodontists will be embezzled than won’t.
• Practitioners don’t have the time to monitor the bookkeeping aspect of their business, while the thief has all the time in the world to devise a plan to steal.
• An employee will gain your trust before they steal from you.

RESOURCE LINKS

People + Practice  - Website 

Dr. Leon - Email

Amy - Email

People + Practice - Email

Prosperident - Website

Prosperident Phone Number: 888-398-2327

BIOGRAPHY:   

David Harris may have the coolest job in dentistry - he gets to chase and catch those who steal from dentists. A rule-breaker in his youth, David changed his direction and has spent much of his adult life in the world of investigation and

Enforcement, where he uses his unrivaled ability to understand the criminal thought process to help educate and protect dentists. David is the Chief Executive Officer of Prosperident, the world’s largest firm investigating financial crimes committed against dentists. David is a licensed private investigator, a Forensic

Certified Public Accountant and a Certified Fraud Examiner. He is the author of the definitive book on embezzlement, the most recent Healers versus Stealers: How to Outsmart the Thief in Your Dental Practice. In addition to being a prolific author, David is a frequent presenter at regional, national, and international dental conferences, and his vast wealth of experience, coupled with his keen sense of humor, makes David both an engaging and entertaining speaker.

In recognition of his long and distinguished service to the dental profession, David is one of a handful of non-clinicians to be honored with a Fellowship in the International Academy of Dental Facial Esthetics.

Welcome to the Golden Age of Orthodontics with Dr. Leon Klempner and co-host Amy Epstein. In today's episode, we're excited to visit with a dear friend, Dr. Chris Cetta, the co-inventor of the precision aligner button and host of the Illuminate Orthodontic Podcast. Dr. Cetta will share the story behind licensing the precision aligner button and offer valuable advice for anyone with a product idea. We'll also dive into the latest trends in orthodontic technology. Since we're all old friends, we'll wrap up the podcast with a fun discussion about music, concerts, and our favorite bands and singers. Remember, there's never been a better time to be an orthodontist!

IN THIS EPISODE: 

• [2:52] Amy introduces Dr. Chris Cetta, and he shares his most memorable podcast guests and situations
• [9:11] Dr. Chris discusses co-inventing the precision aligner button and advice he would give to listeners who have ideas they want to bring to market
• [14:30] Dr. Chris explains how Dr. Richard Kaye and Dr. Leon and Amy met and made the decision to start a podcast
• [17:42] The pros and cons of licensing your ideas and Dr. Leon tells an invention story from 20 years ago
• [22:50] Dr. Jonathan Nicozisis  calls in to ask a question about new trends and how to afford the technology
• [26:39] Dr. Leon chats about music, instruments and concerts

KEY TAKEAWAYS: 

• A licensing approach to invention is a good path for a practicing orthodontist
• Often, an invention is conceived because an immediate problem needs an answer
• Lightforce and KLO allow you to dial in treatment and use digital treatment planning, which results in shorter treatment windows

RESOURCE LINKS

People + Practice  - Website 

Leon - Email

Amy - Email

People + Practice - Email

Dr. Chris Cetta - Email

Dr. Chris Cetta - LinkedIn

QUOTES: 

“Taking the licensing model was an interesting process. I learned a lot. I think it's a great modality for orthodontists to take. The biggest lesson I learned is to get very comfortable with the word no and embrace the word no, because if you are trying to license your product to another company, you're going to hear no a lot. And you can't let that discourage you; you can't let that break your spirit and throw in the towel. Another important thing to learn is that, when you get that no, ask for feedback from people because, if you get people to give you honest answers, you can get a lot of valuable insight into how you might be able to change your product or service to make it better along the way.” Dr. Chris Cetta

“I think the licensing model is ideal for orthodontic entrepreneurs. You will see a number of successful orthodontic entrepreneurs out there. We talked about John Pham, Adam Shulhoff, Brandon Owen, and Alfred Griffin; they've done wonderful things with their products. But not every orthodontist wants to quit being a clinician. Being a company CEO is a full-time job, which any of them can certainly tell you. I would suggest keeping the day job. Licensing is much less of a financial risk, than putting yourself out there. Another big thing is why not tap into the company's expertise in manufacturing the products, rather than trying to learn this all on your own.” Dr. Chris Cetta

Welcome to the Golden Age of Orthodontics, where innovation meets expertise. Join host Dr. Leon Klempner and co-host Amy Epstein as they delve into the cutting-edge advancements shaping the world of orthodontics. In today's episode, we're excited to welcome April Lowry, the Director of Product at Aura and Dental Product Management at PracticeTek. April shares her insights on selecting the right software for your orthodontic practice, emphasizing the critical need for systems that prioritize both patients and staff. From essential questions to ask when evaluating new software to the impact of patient-centric solutions, this discussion is packed with valuable advice for modern orthodontic practices. If you're looking to enhance your practice with the latest technology, this episode is a must-listen. Remember: there’s never been a better time to be an orthodontist. Tune in and stay ahead of the curve! 

IN THIS EPISODE: 

• [3:49] Amy introduces April, who discusses how to determine the technology you need to run a potential multi-million dollar practice
• [10:37] April discusses implementing new technology that works bidirectionally with the software currently used
• [13:47] The importance of access to data through analytics or a reporting module
• [17:04] A discussion on improving the patient experience through specific examples and how these changes can influence patients' choice of practice
• [25:34] Discussion of keeping track of leads and how to make a good decision on software
• [33:16] Discussion of information in fields that are not migrated into new technology and the future of AI in the industry

KEY TAKEAWAYS: 

• It is critical to make your office accessible to new patients. Patients should only provide their name, date of birth and insurance information. You may lose business if you make it too difficult to make an appointment. 
• New technology should operate bidirectionally to transfer data between platforms and work with the software you already are using. 
• Patients should be able to  make appointments and make payments on their smartphones so the office does not have to make those entries. This method also takes the burden from office staff to enter data.

RESOURCE LINKS

People + Practice  - Website

Leon - Email

Amy - Email

People + Practice - Email

April Lowry - Email

PracticeTek - LinkedIn

PracticeTek - Website  

Welcome to the Golden Age of Orthodontics, where we dive into the future of orthodontic care. Today, we're excited to have Kelly Riedel, the CEO of LightForce Orthodontics, as our special guest. Join us as we explore how LightForce is reshaping the industry with its revolutionary custom bracket technology. Imagine measuring and enhancing your protocols' effectiveness, all while setting a new standard in patient experience and practice efficiency. With LightForce, orthodontists can now create personalized digital treatment plans that are fast, precise, and uniquely tailored to each patient's needs. Kelly emphasizes the need to be customer-obsessed! There’s never been a better time to be an Orthodontist.

IN THIS EPISODE:

• [4:31] Kelly’s professional background and she shares a story about Jeff Bezos and a discussion of getting and keeping great staff
• [12:17] Kelly shares innovations being integrated from Amazon to LightForce as she discusses their core values
• [18:28] Kelly describes the process at LightForce once the patient information comes from the practice
• [20:14] What role will AI play at LightForce
• [25:28] Kelly discusses the future of changing technology

KEY TAKEAWAYS: 

• An orthodontic practice should be built around patient needs rather than what your competition is doing
• LightForce designs and builds the tools they need. They don’t pull them off a shelf. This sets them apart and provides essential, revolutionary services for practices and their patients
• Robots can do tasks well, and humans are needed when high-value judgment and relationship building are required

RESOURCE LINKS

People + Practice  - Website

Dr. Leon - Email

Amy Epstein - Email

People + Practice - Email

Kelly Riedel - Email

BIOGRAPHY:  

Kelly Riedel is the Chief Operating Officer at LightForce, provider of the world's first and only fully customized 3d printed orthodontic system. Prior to joining LightForce, Kelly was Director of Global Robotics Operations for Amazon, leading a cross-functional organization delivering all robotics technology into Amazon buildings worldwide. In this role, she managed operations across five different product design centers, coordinated with 100+ suppliers across four continents, and launched Amazon’s state-of-the-art, 350,000-square-foot Innovation Hub. An attorney by trade, she previously led the legal team for Amazon Robotics as a member of its executive team, and before that, was Senior Counsel at HMH Publishing Company, focused on technology transactions, and a member of the IP Transactions team at Skadden, Arps. She holds a B.A. from Middlebury College, a J.D. from Berkeley Law School, and was a member of the 2016 Harvard Business School Women’s Leadership Forum. Kelly resides in Massachusetts with her husband and two children. Over her desk, she has a print that reads, “Here’s to Strong Women: May we know them. May we be them. May we raise them.” She’s striving to do all three.

QUOTES: 

“Amazon has a lot of leadership principles. If you Google Amazon Leadership Principles, in my view, they are the best way to be a leader and a successful worker. The unique part about how Amazon uses them is they don't just have them; they read them and teach them. They live them. It is how they hire, evaluate themselves and how they evaluate others and choose what to invest in.” Kelly Riedel

“LightForce has three core values. The most important thing is customer obsession: focus on your customers. People say if the practice down the street offers X, should we offer X or if our competitors are doing X, why shouldn’t we do Y? I firmly believe that the best companies don't do that. They start with their customers and their customer's needs, problems, challenges, and desires and work backward from there, and LightForce 100 percent does this.”  Kelly Riedel

We always look forward to conversations with Chris Bentson, Partner of Bentson Copple & Associates and President of the American Association of Orthodontists Foundation. In this episode, Chris delves into his past predictions while casting a visionary gaze into the future of the field. Throughout the episode, he illuminates the transformative impact of technology on orthodontic practices, stressing the paramount importance of embracing digital braces in today's landscape. Chris advocates for a forward-thinking approach, asserting that the future belongs to those willing to adapt. He confronts the reluctance of some older practitioners to embrace digital innovations, debunking notions of expense and investment hesitancy. 

Chris also underscores the significance of crafting tailored treatment plans and leveraging communication and technology to meet the diverse needs of adult patients. The conversation extends to strategies for reconnecting with former patients and speculates on the future trajectory of OSOs and DSOs. Remember: There’s never been a better time to be an Orthodontist.

IN THIS EPISODE:

• (4:52) Chris looks back on his predictions and looks forward to the future
• (9:44) Chris talks about the way technology has changed the ortho space and how critical it is for offices to embrace digital braces 
• (12:55) Chris discusses aligners digital and remote monitoring, stating that is the future and that it is the older doctors who are not willing to change
• (15:52) Chris speaks to the doctors who feel digital is too expensive and they don’t want to invest
• (21:15) Discussion of birth rates being down and, therefore, there are fewer kids and appealing to adults
• (23:02) Chris talks about making a plan, considering limited treatment, and meeting the adult patient where they are through communication and technology
• (26:58) Discussion of reaching out to former patients and the future of OSOs and DSOs

KEY TAKEAWAYS: 

• If you haven’t raised your rates in the last two years, raise them tomorrow. You need to take steps to overcome the rising interest rate situation.
• To make a digital practice work, you must trade staff costs for lab costs. Digital improves the doctor’s quality of life inside the practice, allowing them to use the extra time for patients, practice, or lifestyle. 
• The consumer wants digital braces. Orthodontic doctors who are slow to change are the older ones who have mastered analog braces. The younger doctors, 35 - 45 years of age, want to start with digital to get ahead of the shift we are bound to see.

RESOURCE LINKS

People + Practice  - Website

Leon - Email

Amy - Email

People + Practice - Email

Bentson Copple - Website

BIOGRAPHY:  

Chris Bentson is a partner of Bentson Copple & Associates in Greensboro, North Carolina. The company serves the orthodontic community by performing practice valuations, providing recruiting services, and negotiating transactions with both buyers and sellers. Chris has been working with orthodontists regarding the business aspects of their practices for over thirty years, and was recently awarded the "Outstanding Contribution to the Specialty Award by a Non-Orthodontist" from the AAO. He currently serves as President of the American Association of Orthodontists Foundation (AAOF, he’s a contributing lecturer to the Wharton-AAO Mastering the Business of Orthodontics program and a frequent guest lecturer at AAO meetings, regional orthodontic society meetings, orthodontic resident programs, study clubs, and orthodontic user meetings. Chris has authored dozens of articles published on the business of orthodontics in numerous orthodontic trade publications. Chris has personally visited over one thousand orthodontic practices in the United States, Canada, and Australia during his career.

QUOTES: 

“My charge to the industry is when you've got inflation, even though it's coming down, I think we ended up at 3.8 percent last year, and we were at 7 percent the year before. If you haven't raised your fees in the last few years, do that tomorrow. Because if we’re going to be down a percent or two this year, if you raise your fees two or 3%, you will be flat, and I think flat is the new up in 2024.” Chris Bentson

“The good news is we always bounce out of these things positively. So, while it's lagging and taking a little bit longer than any of us would like, 2025, 2026, and 2027 will be killer good ortho years. What do you do between now and then? It's time to invest.” Christ Bentson