The Grow Your Private Practice Show

This is the 3rd part of a 3 part mini-series called How To Attract Your Dream Clients.

Part 1: Build Your Dream Practice looks at how the first and most important thing to consider when you want to attract dream clients and that is YOU - what is your dream? what do YOU want? What drives you? Where does your passion lie? 

Part 2: The Empathy Exercise: How to Read your Dream Clients Mind introduces you to the empathy exercise, a deceptively exercise I devised in order to read the minds of your dream clients and work out how they feel, what are their fears and worries? What keeps them up at night? And what their hopes and dreams are - what are they aiming for?

So here we are at part 3 and I share with you practical ways to use The Empathy Exercise in order to stand out and attract those clients. 

Discover how The Empathy Exercise can work wonders for your private practice by creating compelling copy for your website, directory, blog, and social media.

Welcome to this, the second of 3 parts of the mini-series 'How to Attract Your Dream Clients'.

When it comes to marketing your private practice - or any business for that matter - it's crucial to have an understanding of your clients: What are their fears, worries and issues? What are their hopes and dreams?

And importantly, what do they want from therapy?

Because when you know this, you can create marketing materials - your website, social media, blogs etc - that will attract them as clients. 

But how do you do that?

Well in this episode I introduce you to The Empathy Exercise, and how it will help you to read your clients mind. 

Is CPD impacting your Imposter Syndrome?

How to use CPD for personal, professional and business growth, with guest John Wilson

Welcome to this, the first of a 3 part mini-series all about how to attract your dream clients.

And to get started, it might surprise you that when it comes to attracting your dream clients, it all starts with YOU. 

What do YOU want? What are your desires, needs, interests, and passions? 

Because you are building a business, and the beauty of that is you can turn this into your dream business, where you work with your dream clients, and work in the ways you believe, you work the hours that suit you, and you run it how YOU choose.

This can take some getting used to if you aren't used to it, especially if you’re used to having a boss telling you what to do. 

But growing your practice into something that suits you is what makes all the work worth it. It's fulfilling and will make you feel content and satisfied. It’s life-changing.

So let’s explore you. 

For free resources and other goodies, go to janetravis.co.uk/start-here

Check out and join the Grow Your Private Practice membership

Remember those New Year Resolutions from January? How are they going for you?

Well in this episode, we’re going to have a super simple 6-month review to help you see where you are now, where you want to be in 6 months' time, and how to make that happen.

How to navigate a crisis in your private practice

Grab your free resources here

Join the Grow Your Private Practice membership

It doesn’t matter what business you’re in - accountant, web designer, window cleaner - there will always be clients that let us down, or despite doing all you could, things don't happen the way you thought.

And what makes it worse is the crappy stuff tends to come in clusters. 

Navigating slow periods in your private practice?

In this episode, I share 7 things to do in a quiet spell

How to Avoid the Feast and Famine in Your Private Practice

The Grow Your Private Practice Membership

The Grow Your Private Practice Book

Ever wondered how to set the right price for your therapy services?

In this episode, we delve into this intriguing topic that often puzzles therapists.

So join me and explore putting a price on therapy and look at why your fees matter in ways you may not have already thought of, including the importance of avoiding the 'budget therapist' label, and learned about Goldilocks pricing.

Discover my FREE resources at janetravis.co.uk/start-here

Get The Grow Your Private Practice Book

Join the membership growyourprivatepractice.co.uk

Ep 66 Do you feel guilty charging for therapy?  https://www.janetravis.co.uk/do-you-feel-guilty-about-charging-for-therapy/Ep 55: The hidden impact of money issues in private practice, with Cathy Towers 

https://www.janetravis.co.uk/the-hidden-impact-of-money-issues-in-private-practice-with-cathy-towers/

Ep 135 Thriving, Not Just Surviving: Navigating the Cost of Living Crisis in Private Practice, with Miranda Palmer  https://www.janetravis.co.uk/navigating-the-cost-of-living-crisis-in-private-practice-with-miranda-palmer/

 Ep 137 The Value of Therapy: How Words Impact Your Attitude Towards Charging Clients [With Examples]  https://www.janetravis.co.uk/charging-clients/

I thoroughly enjoyed training to be a therapist, and couldn't wait to start a practice of my own. 

But once I became qualified, I realised how uncomfortable it felt to do the marketing necessary to attract clients. 

How could I promote myself whilst staying within personal disclosure boundaries?

How could I be visible without it compromising my client work?

And now that my business is all about helping other therapists to grow their practice, I am aware of them going through exactly the same difficulties.

So today, I chat with Lindsey Bryan-Podvin about these conflicts that arise and we talk about how therapy training can hold you back as a private practitioner - and what you can do to market yourself effectively while not crossing any ethical boundaries. 

In this episode, we cover:

• How our training as therapists makes it difficult to trust ourselves 
• How our training makes it hard to feel comfortable marketing ourselves
• Tips to cultivate self-trust in and out of the therapy room
• How a niche (and my seedling niche) can help attract the kind of clients and issues that you feel passionately about
• What you can do to market yourself effectively while not crossing any ethical boundaries.
• How to be visible without compromising your client work
• The importance of the Therapeutic Alliance

I hope this opens up an area to explore, because the more comfortable you are with marketing, the more successful that marketing will be. 

Lindsay Bryan-Podvin (she/her) is a biracial financial therapist and wellness expert, speaker, and author of the book "The Financial Anxiety Solution." 

She’s a practising LMSW since 2012, and she uses a shame-free approach to help people get their minds and money in balance by focusing on the intersection of money and mental health. 

While financial literacy is important, she champions the belief that money is rooted in emotions and impacted by the systems around us. 

She has a degree in sociology and a Master’s in Social Work with certificates in Financial Social Work and Financial Therapy. 

She lives with her partner and their dog on the occupied land of the Anishinaabe also known as Michigan.

So go say hi to her on Instagram HERE

Listen to our previous podcast episode 103 How to cope with financial anxiety, with Lindsay Bryan-Podvin  

Episode 37: How having a niche diversified my business, with guest expert Sarah Dosanjh

And if you need some extra help attracting clients and marketing your practice, check out the Grow Your Private Practice membership and see how it will help you.

If you're a therapist in private practice, your website is an important tool to help attract the right clients to you.

So if you are ready for your first website, or you already have a website and now realise it's not quite what you need, this is for you. 

In this episode, I chat with website and digital marketing consultant Theo Ruby about building and developing your therapy website.

We discuss, amongst other things:

• The importance of owning your own website
• Dealing with web designers
• The necessity for regular updates
• Keeping it simple
• The importance of content marketing for therapists (blogs, videos and podcasts)
• Mobile responsiveness
• Changing web platforms
• Dropping the perfectionism
• The importance of SEO
• What if I break my website!?
• How much will it cost?
• Google Analytics
• What pages do you need on your website?

You'll find Theo Ruby HERE

Theo’s Digital Marketing Glossary

My podcast ‘Demystifying Marketing Terms’

‘From I can’t write to published author’ with Zoe Clements

6 reasons you must have a website with Sarah Gershone

5 commonly held website myths that could be holding you back, with Sarah Gershone

And 4 mistakes that make your website copy ineffective, with Kat Love  

Your Website Blueprint is part of the Grow Your Private Practice membership

Starting in private practice can feel hugely exciting. After all, you've probably been working up to this point for many years. All that training, learning, reading and soul searching has led to this point. 

And now here you are, ready to take action.

But somehow the excitement has transformed and now you feel overwhelmed, intimidated and apprehensive. That tingle of excitement has morphed into more of a 'did I accidentally sit on a bed of stinging nettles' sensation. 

This isn't what you ordered! 

So if any of that sounds familiar, here is my open letter to new counsellors and therapists...

Advice from counsellors for therapists starting in private practice

Tell me, how do you feel when a potential new client contacts you?

Do you feel in control and confident?

OR maybe you lack confidence and don’t really know how to handle it?

Well if you identify more with the second scenario, this episode if for you, because today we’re going to talk about taking initial phone calls from potential clients to increase the chance that they make an appointment and become your client.

So here are 7 steps to turning an enquiry into a booking so you know EXACTLY what to say. 

Voicemail For Therapists: 6 ways to improve your message and hang on to that client

Watch the Therapy Rebrand webinar

8 Ways to Make the Most of Your Time and Get More Done

Why smooth on boarding helps the therapy process, with Kim Simmons

Grow Your Private Practice membership