The Grow Your Private Practice Show

It’s my anniversary! Yes, I’ve been working with counsellors and therapists to help grow their practice for 5 years (ok, a bit longer than that, but what’s a few months between friends?). And I’ve come a long way and learned a lot in that time - and am still learning. 

But there are 5 main things I’ve learned about working with counsellors in that time and I talk about them in this episode. 

• The process of learning
• That (sadly) there are no quick fixes
• The importance of being curious
• Why you need to start with the ABC’s
• The pros and cons of change

To be honest, I’ve learned way, way more than 5 things, and this episode could have ended up being hours long!

I’ve had a blast running the Grow Your Private Practice membership. I’d like to thank all the members both past and present for trusting in me, and I’ve really enjoyed hearing about your successes.

I hate when members leave, but when its because they are at capacity, then it makes me a very happy person and I realise all the hard work has been worth it. 

So if you’re fed up of going round in circles, and you’re ready to make real progress, come and join us. CLICK HERE for details and to join

Episode 29, Slow down to speed up: how to increase both your skills and confidence

Episode 45 4 things I’ve learned in 4 years working with therapists

Are you trapped in a number-crunching nightmare? Then listen up as I pick the brain of accountant Amanda Hines from Axe Valley Accountancy. She demystifies record-keeping and explains about simplifying your private practice accounts.

If your business finances are in a bit of a pickle, you're worried about taxes implications or you have a box of receipts that you don't know what to do with, this episode will help you find clarity so you can take action, take control and reduce that stress. 

We look at:

• The importance of having a business mindset
• How to keep simple accounts
• Common misconceptions around expenses
• The difference between a bookkeeper and an accountant
• When to consider investing in help 

Mandy is so generous in her advice, so I think you’ll get a lot out of this episode.

https://www.axevalleyaccountancy.co.uk/

Connect with Mandy on LinkedIn

We all get Imposter Syndrome from time to time. Sadly, it's just a normal part of being human.

But that doesn't mean you have to let it stop you from being successful. 

So if you feel this way at times, take comfort in the fact that you're not alone, and that Imposter Syndrome is just a massive liar. It's basically your insecurities messing with you.

And you can take steps to not let it hold you back.

In this episode, I share a simple trick to overcome Imposter Syndrome to not only PROVE that you're not an imposter, but you really do know far more than you may give yourself credit for. 

In this episode we explore:

• Why Imposter Syndrome affects you and your business
• My one simple trick to overcome those feelings of doubt
• How doing this easy trick can boost your confidence and combat that imposter syndrome 

 So if Imposter Syndrome is holding YOU back, take a listen. 

And if you need some extra support, come and join the Grow Your Private Practice membership, you will be very welcome.

Episode 16: A simple way to silence your inner critic

And check out Yvonne Smith for EFT at Make Your Happiness Real

It’s the next episode of 'Jane Explains' where I answer your questions about growing your private practice. 

Today’s question is from Janice where she asks:

“As you talk about using social media, how would you ensure client confidentiality and anonymity if any client or potential client comments on your posts?”

Great question Janice! I’m sure many counsellors have wondered about how to use social media while protecting both themselves and their clients confidentiality

In this episode of Jane Explains, I’ll share:

• The importance of setting your own personal disclosure boundaries 
• How to talk with your client about social media
• Understand your responsibility - and that of your clients

Do you have a question you’d like me to answer? If so, just drop me a line at [email protected] and I could answer your question in the next episode of Jane Explains.

Links to follow:

Grow Your Private Practice Membership

Episode 63 Personal Disclosure in Marketing: What Therapists Need To Know - Part 1

Episode 64 Personal disclosure in marketing: What Therapists Need To Know - Part 2

When you run your own private practice with a to-do list a mile long, how do you know what to focus on to drive your business forward?

Well, you have quarterly goals and action plans of course! 

Wait, what? 

Ok, don't worry, grab a pen and paper and I'll tell you how to set up quarterly goals and action plans.

In this episode, I’m going to show you how to run a Quarterly Action Plan that includes:

• What numbers you should be tracking and why these are important
• How your Quarterly Action Plan will help to protect yourself from self-sabotage in the future
• The 3 things you need to focus on to reach your Quarterly Goals 

As I always say, “Inspiration without action is merely entertainment” so settle in with pen, paper and listen to this podcast episode. I promise that you’ll get some ideas to think about what actions you’re going to take that will help to grow your practice.

Links to follow:

Episode 87: How to turn inspiration into action

The Grow Your Private Practice Membership

If you've ever worried that you don't have anything new to say on social media, then this is for you.

Because to be honest, it's probably all been said before.

But although everybody seems to be talking about the same thing, about the same subjects, about the same issues, they're all sharing things in a slightly different way.

In this episode, you’ll discover:

• How to take a topic and come up with new content ideas
• How to take your content idea and translate it into a social post
• The one simple thing you already have to ensure that your social media posts are unique to your practice

So if you’re thinking that there's nothing left to say, well, take a listen to this episode and you’ll learn why my answer to ``hasn't it all been said before?” is absolutely not!

Need some extra support to grow your private practice? Then come and join us. Visit the Grow Your Private Practice membership HERE

Are you ready to stop overthinking and start taking action to grow your practice?

It can be easy to overcomplicate your decision making and start second-guessing yourself.

And the fear of making the wrong choice can leave you in Limbo and stop you from taking action. I’m not sure if this is perfectionism, or a kind of procrastination - probably elements of both - but it’s something that is basically wasting your precious time - time that could be better spent.

In this episode, I’ll help you work through your overthinking with:

• How to sort through your choices and make a decision
• Why it's OK to change your mind
• And learn how to make sure that you’re able to find a way to take action to grow your practice

Take a listen to this episode to learn how to stop overthinking and develop your own decision-making process.  

Grab your free copy of 'Attract more therapy clients by helping not selling' HERE

Join the Grow Your Private Practice membership HERE

As you’re starting to grow your therapy practice, have you thought about whether you should have a client waitlist? 

Well in this first ‘Jane Explains’ episode, where I answer questions from listeners, I respond to Jo from Joanna Louise Therapy who asked about having a waiting list. 

There are certainly pros and cons for considering setting up a waiting list and how it will affect your practice.

But having a waiting list isn't quite as straightforward as it could first appear. So take a listen to this episode to talk you through if a client waitlist is the right thing for your practice. 

In this episode we explore:

• The Pros of a waitlist and why this means your marketing is working  
• And the Cons of a waitlist that will directly affect your potential clients   
• How to set your boundaries to determine how many clients you actually want 
• Actions you can take to keep a steady flow of clients 
• 10 practical steps to take to manage a waiting list that focus on the needs of the client

Links to follow:

Grow Your Private Practice Membership

Episode 86 6 Ways to feel less alone as a therapist

Episode 87 How to turn inspiration into action

Have you ever wondered if having a website is really worth it? Maybe you’ve heard others talk about how they get all their clients through word of mouth, or via a directory and now you’re unsure?

Well, having a website these days is essential for many reasons, some less obvious than others. 

So today I’m delighted to have Sarah Gershone with me, who is a web designer that works exclusively with therapists from Strong Roots Web Design. And we explore 6 reasons why having a website is a real must.

I always learn a lot from Sarah, so if you’re on the fence, take a listen.

Sarah is from Strong Roots Web Design and works exclusively with therapists helping them make their website appeal to their ideal clients. 

And she also produces a podcast called Phych Biz so be sure to check that out too.

Sarah produces regular free resources and blogs so be sure to pop over to her website and see what she has that will help you. 

And the best way to connect with Sarah is via LinkedIn, so go and say hi!

Episode 60 - 5 commonly held myths about websites that could be holding you back, with Sarah Gershone

Do you feel nervous posting on social media?

We're told as therapists that personal disclosure is bad, so it can be really confusing about what's okay to post and what’s not okay. It could be tricky to find your own boundaries while staying ethical. 

So all of that, coupled with the feeling of pressure on social media to be popular, be perfect, keep up with everybody else, take the best pictures, write the best captions... well, the whole posting on social media thing can be pretty daunting. 

• Why do you struggle to post on social media?
• What the underlying problem can be
• Why does creating a simple client avatar help?

Take a listen and learn a simple action step to help you stop feeling nervous about posting on social media.

And if you need more help with feeling comfortable growing your business online, I’d love to see you join us in the Grow Your Private Practice membership.

Links to follow:

Episode 67: Why you're struggling to get results on social media

Ep 50: Will social media get you counselling clients?

Ep 42: Why your private practice should not be on every social media platform