The Grow Your Private Practice Show

I’m recording this mid-September 2022 and boy, it’s been a tricky couple of years - worldwide, but here in the UK, we were going through Brexit when covid hit, we have a war in Europe, climate change seems to be really coming home to roost.

The cost of living crisis and eye-watering energy price increases have impacted all but a minority.

Politically - well, where do I even start!

National and international politics have been (and still are) - let’s say ‘unsettled’. In the UK, we’ve been rocked by Scandals in government that lead to a change of leader and 2 days after she takes the job, the queen dies.

I liked the queen, but no matter what your views are on the monarchy, this represents a big change when, to be honest, I suspect many of us are just wanting to just relax into something comforting and familiar. 

So many things have happened, so many significant changes. And you will have your own story too, as we all do. 

Highlights Reel

So I’ve put together 4 of the most popular podcasts I’ve produced to do with self-care to help you at this time. A couple from me and a couple from guests, so there should be something that will be interesting for you.

And in this first one, I share with you a podcast that’s practical, sharing how to stay productive, even on low-energy days. 

So if you have days when everything just feels too much like hard work, take a listen. It could revolutionise the way you work. 

Here's how to stay productive, even on low-energy days

Links to follow:

Naomi Dunfords original blog How to stay amazingly productive even on low energy days

Episode 12, Your business, your rules

Grow Your Private Practice Membership

If you’re going to invest your time into writing a blog (or producing other content) then you want to make sure you get results. And the result you ultimately want is regular client enquiries so you can sustain a consistent client base and ditch the’ feast and famine’ stress in your business.

Sounds good. But how do you know what that is? What blogs can you produce to attract clients?

Though actually, it’s more than that. The question really is ‘How can you attract the right clients for you?’.

Because you don’t want just any client. Can you imagine if all the clients you attracted had an issue that you just didn’t like working with?

No, you want to enjoy the work you do, feel fulfilled, work with issues you feel passionately about and use the modalities you love. You want clients that are a good fit for you because that means your clients are more likely to really engage with the process and ultimately get the transformation they want in order to move on with their lives. It’s a win/win situation

And the way to do that is through the content you produce.

In this episode, I have 2 of the best blogging experts around - Martin Huntbach and Lyndsay Cambridge, co-authors of Content Fortress.

The tagline on the book is ‘A simple content strategy to help you attract customers you’ll love to work with’.

And I have to say, I have enjoyed blogging for years, but I picked up some real gems from this call. So if you already write or are thinking about starting, this episode is for you.

We talk about

• What to focus on when you’re just getting started blogging,
• What content won’t work well for therapists,
• How blogging regularly will boost your practice
• And how it will elevate you in a crowded market

They are authors of the best-selling book Content Fortress and directors of Jammy Digital - an award-winning agency that helps entrepreneurs get more sales from their websites.

While running their web design agency, Martin and Lyndsay discovered how to use content to get more leads and sales. But having experienced just how difficult it is to balance running a business and family life, Martin and Lyndsay learnt how to use content to attract higher-paying, better clients who were eager to work with them.

They now dedicate their time to helping other business owners do the same.

Episodes about bogging:

Episode 75: How to brainstorm ideas for blogs and social mediq

Episode 73: Letting go of perfectionism when blogging

Episode 69: 9 Tips to get more readers on your blogs

Episode 17: 10 reasons why blogging will attract more counselling clients

I've made the controversial decision to freeze the price of the Grow Your Private Practice membership.

But:

• Why have I made this decision?
• Why is it controversial?
• And what should you consider about your fees?

In this episode, I explore whether you should increase, reduce or freeze your prices during the financial crisis.

And I share why I decided to freeze the membership fee.

So if you're unsure what your pricing policy should be at this time, take a listen.

Join the membership growyourprivatepractice.co.uk

Ep 114: Help! I don't have time to do my marketing

Ep 70: 'Therapist burnout and how to spot it and take action’ with Charlie Hyde

Ep 58: Compassion fatigue and burnout: what therapists need to know' with Howard Baumgarten

Ep 32: 5 easy ways to give back to charity (without reducing your fees or working for free)' with Sophia Giblin

Ep 31: 'Increasing prices the pain-free way'

Ep 101: The cost of living crisis: Its impact on your clients, your business and you

If you're busy and are struggling to find time for marketing, here are 8 tips for being more productive and growing your private practice when you're short on time.

In this 'Jane Explains' episode, I answer Gail's question about what to do when you have other commitments in your life and are short of time to devote to marketing.

Links:

Episode 24: Managing your diary with time blocking

Episode 56: How to achieve more in less time

Episode 42: Why your private practice should not be on every social media platform

Brain FM

Join the Grow Your Private Practice membership

Do you know your client's journey into therapy?

Over the last 20 years, there has been a huge change in the way people buy things. 

It used to be that people saw an advert and bought the thing, but with the advent of the internet, the buying process has become much more sophisticated. 

So what is the process for your potential clients? And why is it so important for you to know?

In this episode, I look at how the buying process has changed and the difficulties people can have choosing a therapist.

I share the 4 stages of the client's journey into therapy and some inspiration to help you produce useful content.

And I share a FREE resource - The Clients Journey Into Therapy

Let's take a look at the client's journey into therapy and how you can use this to help them choose you.

NOTE: Many of my podcasts are also available as blogs, so if you prefer reading, go to janetravis.co.uk/blog

If you're a therapist and you want a successful private practice, then your mindset is vital.

But what do I even mean by mindset?

Why is it so important?

And how can you go about improving yours?

In this episode, I explore why your mindset is vital if you want a successful practice.

I also share some questions for reflection and tips for improving yours.

And check out some of my other podcasts about mindset below.

Links to follow

NOTE I said in the podcast I'd share links to my podcasts on mindset, but I hadn't realised there were so many! I've recorded 112 episodes and probably 30% are to do with mindset in some way because it's so important.

So I recommend browsing through my previous podcasts to see the mindset episodes.

And grab my free guide 'How to attract therapy clients by helping now selling'

If a new client leaves a kiss (X) on the end of their message, should you respond in kind? Or is that unprofessional?

And if you don't, might they feel awkward or rejected in some way?

So how DO you navigate a kiss on correspondence?

Take a listen to this months Jane Explains episode where I answer this listener's question.

I explore:

• Why do people leave a kiss on correspondence
• Whether you are overthinking
• What should you do if it happens

Do you have a question you’d like me to answer for you?

Don't waste time trying to work things out on your own, contact me with your question and I might answer you on a podcast.

Just email me at [email protected] or send a DM on my socials - you can find me on LinkedIn or Instagram

And I'm always happy to receive a X at the end 😚

A reminder

If you are a Grow Your Private Practice member, you’re never on your own. There are 3 ways to get help:

The Facebook community is there 24/7 to get support from myself and other members

Pick My Brain - monthly live event to help make your life easier

Power Hour (exclusive for members at an extra charge) - whenever you want or need it to take a deep dive into an aspect of growing your practice.

It will reduce stress and save hours of pondering - and procrastination!

Not a member yet? If you’re ready to take your practice to the next step, check out the membership below and get started now.

Visit Grow Your Private Practice

So all that's left to say is have a fabulous rest of the day, and a big ole kiss to you XXX

Ok, confession time: My name is Jane, and I swear a lot. 

It’s true, I love a good profanity! 

But when it comes to marketing, does it help to connect with the right people or is it simply unprofessional for a therapist?

It’s an interesting subject and it might just surprise you. 

In this episode we explore:

🤬 Your attitude to swearing

🤬 Should you swear in your marketing

🤬 The pros and cons 

🤬 Tips for casual communication without swearing

I’d be really interested in learning your views on this, so please let me know.

You can find me on Instagtam at @GrowYourPrivatePractice or Linkedin HERE

Links to follow

'Let's change the public perception of counselling' webinar

Episode 3: Drop the psychobabble, get more clients

How do you feel about marketing your practice?

1. Do leap out of bed, grab the notebook you called ‘ideas’ and allow your creativity to come out to play?
2. Or does the thought of ‘selling’ yourself make you break out in a cold sweat?

Ok, they might be a little extreme, but if you identify more with 2 than 1, then we need to talk!

Because I’m going to talk about how you can attract more clients, but not by clever sales tactics, just by helping more people.

How does that sound. Too good to be true?

Well it's not, I and many businesses do it and it’s called content marketing.

So take a listen as I explain what it is and why it's so good for therapists.

Do you write blogs?

To get your FREE guide to attract more therapy clients by helping instead of selling, click here www.janetravis.co.uk/help

My previous blog, Self-Care for People Pleasers

If you're ready to take the next step to grow your practice, join the Grow Your Private Practice membership HERE and get started today

If I had a pound for every time someone asks how to get therapy clients, I’d be a very happy lady!

Because it's first question people ask when they start in private practice.

It's understandable, and it seems like a simple question - but it’s not quite as straightforward as it might seem.

So today we’re going to take a look at how to get therapy clients.

And if you're looking for how to attract clients but you worry about having to be salesy, grab my free guide 'How to attract more therapy clients by helping not selling'