The Healthpreneur Show with Yuri Elkaim

What’s up, Healthpreneurs? I’m excited to bring you a special guest today. Cody Burch is a marketing, sales funnel, and Facebook ad expert who helps clients create and maximize a results-driven marketing strategy. He’s the one who helps our clients build out their tech.

Cody’s been transforming businesses for a long time. His company, Red Anchor Marketing, specializes in funnels and ads so entrepreneurs don’t have to worry about integrations, set-up, and management. His live event is coming up and is perfect for anyone wanting to demystify this component of their business. 

Cody knows the nine things to look for when healing a sick funnel that isn’t providing the results you want. He’ll teach exactly how to determine what isn’t working and will explain how to turn metrics into actionable improvements. Listen in to learn how message, market, and mechanism fit into a successful system, and learn how to take action now.

In this episode, Cody and I discuss:

• How to diagnose a sick funnel.
• The metrics to look for when running an ad campaign on Facebook.
• Where message, market, and mechanism fit into a successful system.
• The nine components of a successful funnel and how to fix broken ones.
• Dialing into your prospective client’s pain.
• The value of case studies, testimonials, and empathy in marketing.
• His upcoming event and who it’s for. 

01:00 – 04:00 - Introducing Cody Burch and his expertise

04:00 – 09:00 - The One Hour Funnel and the symptoms of a sick funnel

09:00 –14:00 -  Identifying what to expect with opt-ins and click-throughs

14:00 – 24:00 - The nine areas of a successful funnel

24:00 – 28:00 - Being clear and empathetic in your messaging

28:00 – Some practical takeaways and his upcoming live event

What’s up, Healthpreneurs? I’m excited to bring you a special guest today. Cody Burch is a marketing, sales funnel, and Facebook ad expert who helps clients create and maximize a results-driven marketing strategy. He’s the one who helps our clients build out their tech.

Cody’s been transforming businesses for a long time. His company, Red Anchor Marketing, specializes in funnels and ads so entrepreneurs don’t have to worry about integrations, set-up, and management. His live event is coming up and is perfect for anyone wanting to demystify this component of their business. 

Cody knows the nine things to look for when healing a sick funnel that isn’t providing the results you want. He’ll teach exactly how to determine what isn’t working and will explain how to turn metrics into actionable improvements. Listen in to learn how message, market, and mechanism fit into a successful system, and learn how to take action now.

In this episode, Cody and I discuss:

• How to diagnose a sick funnel.
• The metrics to look for when running an ad campaign on Facebook.
• Where message, market, and mechanism fit into a successful system.
• The nine components of a successful funnel and how to fix broken ones.
• Dialing into your prospective client’s pain.
• The value of case studies, testimonials, and empathy in marketing.
• His upcoming event and who it’s for. 

01:00 – 04:00 - Introducing Cody Burch and his expertise

04:00 – 09:00 - The One Hour Funnel and the symptoms of a sick funnel

09:00 –14:00 -  Identifying what to expect with opt-ins and click-throughs

14:00 – 24:00 - The nine areas of a successful funnel

24:00 – 28:00 - Being clear and empathetic in your messaging

28:00 – Some practical takeaways and his upcoming live event

Welcome to the Healthpreneur podcast! It’s time to fess up: Is your story helping or hindering your progress? Consider Kevin Hart, Oprah Winfrey, and The Rock. They all have stories – and tough ones – that shaped who they are and are a part of their life journey.

Although their stories are different, they all did something similar. They used their story as a catapult to get ahead. Note what they didn’t do. They didn’t let their story define who they are or hinder their progression for the rest of their life.

So many people have examples where they’ve gone through tough times and come out the side. Others tell the story forever and use it as an excuse to never reach their dreams.  It’s time to take responsibility for your own success. Tune in to get inspired for your next move!

01:00 – 03:30 - Introducing today’s topic: Letting your story help or hinder your future

03:30 – 07:30 - The choice you must make

07:30 – 10:30 - Where success fits into your story

10:30 – 15:00 - An example and an analogy

15:00 -  20:00 – Final takeaway: Take responsibility and write a new story

Welcome to the Healthpreneur podcast! It’s time to fess up: Is your story helping or hindering your progress? Consider Kevin Hart, Oprah Winfrey, and The Rock. They all have stories – and tough ones – that shaped who they are and are a part of their life journey.

Although their stories are different, they all did something similar. They used their story as a catapult to get ahead. Note what they didn’t do. They didn’t let their story define who they are or hinder their progression for the rest of their life.

So many people have examples where they’ve gone through tough times and come out the side. Others tell the story forever and use it as an excuse to never reach their dreams.  It’s time to take responsibility for your own success. Tune in to get inspired for your next move!

01:00 – 03:30 - Introducing today’s topic: Letting your story help or hinder your future

03:30 – 07:30 - The choice you must make

07:30 – 10:30 - Where success fits into your story

10:30 – 15:00 - An example and an analogy

15:00 -  20:00 – Final takeaway: Take responsibility and write a new story