On today’s Lunch with Norm, we discuss the importance of knowing and understanding your customers. We breakdown what we mean by understanding your customers and why it can be difficult for sellers! Learn what sellers should be measuring to understand their Amazon customers. Rael Cline is the Co-founder and CEO of Nozzle AL. He started his career in private equity finance but realized he would rather have more fun building companies. After starting, building, and exiting companies in telecommunications and ad tech, he's now focused on the Amazon ecosystem with London-based Nozzle that provides Amazon sellers with critical data to understand their customers and how to use the data to build category-defining brands.

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On this episode, learn how to understand your Amazon customers and find out what Amazon sellers should be measuring to understand their customers. We breakdown the mistakes other sellers are making so you don't have to! Co-founder and CEO of Nozzle AL Rael Cline started his career in private equity finance but realized he would rather have more fun building companies. He's now focused on the Amazon ecosystem with London-based Nozzle.