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In this episode, Michael Doherty takes listeners through the evolution of the service advisor role in the automotive industry. Michael highlights the shift from handwritten repair orders on carbon pads to the adoption of digital tools, emphasizing how today’s advisors are not just ticket writers but relationship builders, educators, and strategists. He also discusses the growing impact of AI and digital vehicle inspections, encouraging advisors to embrace new technologies and attend industry events, such as the upcoming ASTA Expo, to stay connected, informed, and prepared for the future.

Register for the ASTA Expo HERE

00:00 The Evolution of Service Advisors

06:32 AI Tools Enhancing Service Advisor Roles

09:31 Building Client Trust Through Transparency

12:14 "Eleanor Performance's Life-Changing Expo"

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