The Human Design for Marketing podcast™, with Yvette Mayer

Your message can be true and still feel impossible to say out loud. That tension is exactly what we explore with parenting coach Dina Cooper, a mental Projector with a 2/5 profile, whose work sits at the intersection of Human Design, parenting, and the kind of aligned marketing that does not require you to perform or push.

Dina shares what it looked like to resist Human Design at first, then return to it when she was ready to hear the words “you’re here to guide” without shrinking. We talk about the 2/5 projection field, why Projectors can struggle to see their own genius even with years of proof, and how visibility can become a wound when people expect you to have all the answers. Dina also opens up about the moment she learned about the “genius to freak” theme and how it helped her keep going when her message still felt hard to translate.

From there, we go deep on Dina’s mission in parenting: kids are born whole, wired as they are, and our job is not to mold them but to help them hang on to who they are. We unpack strong-willed children, firm loving boundaries, how behavior becomes a doorway into understanding a child’s motivations, and what it means to play the long game so your child’s worth is not tied to grades, approval, or comparison.

We also zoom back out to Human Design marketing, brand messaging, and how I’m expanding my work into using AI as a true business partner so you can get time back and show up with more presence. If you want more aligned marketing, clearer positioning, and a mission you can finally stand behind, hit play, then subscribe, share this with a friend, and leave a review.

Connect with Dina here:

Dina's website

Sign up to Demand by Design (live 7 October 2026 AEDT)

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

In this episode, I share the airport email that made me realise AI was making both me and my clients feel lonelier than we expected. 

From that one moment, I followed the thread into the Human Design “new paradigm” and the decision to rebuild my entire ecosystem around presence, community, and one integrated offer....
• the client reply that exposed a connection gap 
• why AI can speed up work but cannot read energy 
• the Human Design global cycle shift from the Cross of Planning to the Cross of the Sleeping Phoenix 
• moving from rigid marketing systems to originality and inner authority 
• the decision to pull the Frieda launch and stop selling an AI subscription 
• merging Frequency Project, Souled-Out Offers, Sellina, Frieda and Sacred Visibility into one hub 
• what the new platform includes: curriculum, guided success paths, deep links, calls, and community 
• why Instagram fatigue and “everyone sounds the same” is a signal, not a personal failure 
• information vs embodiment and why Human Design marketing needs calibration 

Click here for more info on Souled Out by Design.

Make sure you hit that subscribe button, tell your friends, and extra brownie points, go leave me a review. 

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

Posting more doesn’t always equal earning more and for some designs, it’s the fastest route to burnout. I’m joined by my client and fellow marketing pro Charlie Garnham, a 5/1 projector business coach, to tell the truth about what happens when you stop performing for the Instagram algorithm and start building a personal brand that actually matches your energy.

Charlie is in my Souled Out Offers by Design program and shares how much it's helped her grow her business in this past 12 months. Being part of what's led to her now 4x her corporate income in just a few hours a day!

Then we get into the messy middle: the pressure to prove you’re a “real” marketing expert when a post flops, the temptation to chase trends, and the constant background noise that says success only counts if it’s louder, bigger, and more visible. Charlie shares what changed when she stopped trying to squeeze projector wisdom into short-form content and leaned into long-form marketing like podcasts and YouTube. We also talk about client attraction through invitations, including guest speaking, online summits, and podcast interviews that let you deliver one strong message and then rest.

We unpack the projector lifestyle as a real business strategy: boundaries with social media, more space on the calendar, and the mindset shift from doing equals worth to spaciousness equals magnetism. Then we zoom out to the coaching industry’s favourite myths, including follower count as a proxy for credibility, and “no ads” marketing that quietly replaces money cost with energy cost.

We wrap with a practical look at offer refinement and why a purpose-built AI marketing assistant like Sellina can feel wildly different from generic ChatGPT or Claude prompts because it’s built on methodology and process, not just information.

If you’re craving aligned marketing, human design business strategy, and a calmer way to grow high-ticket offers, hit play. Subscribe, share this with a friend who’s tired of the content treadmill, and leave a review so more people can find the show.

Head to Charlies website here
Instagram
And if you're a Projector, don't miss THIS secret podcast

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

I break down what “IP by design” really means and why your unique method is what protects your business in an AI-driven market. 

I also share practical ways to capture your genius from calls and content, then use Human Design to make your intellectual property clearer, more proprietary, and easier to monetise:

• defining intellectual property as your unique lens and client support method
• separating legal protection from building an IP asset
• spotting the hidden cost of keeping your genius in conversations
• using call transcripts, forms, and repeat questions to extract frameworks
• turning proven methods into scalable products with AI support
• the real story behind a body-graph audience method that became a $27 offer and sold 2,500+ times
• building IP into always-on support through AI agents for sales and marketing
• using profile lines, gates, themes, and definition to shape how you teach and market

I also wanted to extend an invitation to my Bali retreat in late October 2026, here's the link to find out more.

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

We walk through the July 2026 Human Design transits and use them to plan smarter marketing, clearer communication, and more aligned sales.

We also share what June taught us about building offers, nervous system load, and why structure is the fastest path to freedom. 

• July’s big theme of communication during throat center season 
• Open throat reflections on speaking, self-critique, and trusting your voice 
• Behind-the-scenes lessons from launching Low Ticket Lab and supporting 100+ people 
• Mercury retrograde in Gate 62 and why details create flexibility 
• First half of July root center pressure and the value of slowing down 
• Mars and Uranus in Gate 20 and the push to speak now 
• Second half storytelling in Gate 56 plus leadership energy in Gate 31 
• Nodes shifting into Gate 30 and Gate 29 and what to look for in your chart 
Before I go, if you didn't come in and do low-ticket lab with us live, it is now available evergreen, which means you can jump in and do it anytime. 
All right, hit the show notes for that information.

Low Ticket Lab by Design: https://www.yvettemayer.co/thelab?el=podcast 

Make sure you hit that subscribe button, tell your friends, and extra brownie points, go leave me a review. 

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

A corporate publishing executive in London doesn’t usually end up teaching people how to access the Akashic Records, but Sam Lennie’s story makes the path feel surprisingly logical. We talk through the real turning points: burnout, a “bridge job,” and the morning she woke up hearing a clear instruction to study reflexology. From there, her work expands into Reiki, mentoring, and a deeper trust in spirit-led decision-making, including the leap from Sydney to the Sunshine Coast and the feeling of “this is it” in her body.

We slow down and get practical about the Akashic Records: what they are, how a reading works, what kind of information comes through, and why Sam doesn’t treat it like a psychic prediction tool. The focus stays on clarity, healing, and the present moment, because that’s where sovereignty is built. If you’re tired of outsourcing your next move to experts, algorithms, or other people’s opinions, this conversation offers a different kind of guidance, one that strengthens your self-trust muscle over time.

We also connect the dots to Human Design and marketing. Sam shares how Human Design can feel like confirmation of who you already are, and why choosing the right platform matters for an aligned personal brand. We end with a grounded look at Substack as a calmer marketing channel for long-form writing, community, and growth that doesn’t require constant social media intensity.

Subscribe for more Human Design for marketing insights, share this with a friend who’s mid-pivot, and leave a review to help more people find the show.

Connect with Sam:
Instagram
Substack
Book Akashic reading with Sam

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

Cookie-cutter low ticket templates are everywhere, and they are quietly training smart business owners to build offers that don't match their energy. In this episode, we flip that approach and show how your best low ticket offer is already inside your Human Design bodygraph – waiting to be distilled into a gateway product that feels effortless to market, powerful to deliver, and easy to scale.

We break down why "low ticket" is not code for low effort, and how a high-standard, high-value micro transformation can do the selling for you. When your offer becomes a true compression of your genius, it stops being a random mini product and starts functioning like an aligned sales funnel. It builds trust fast, opens the door to upsells and higher ticket offers, and can keep converting in an evergreen ecosystem.

In this episode, we cover:

The core bodygraph placements to check first for offer creation – Type and strategy, Profile lines for influence, and Authority as the frequency that makes your message believable.

Then we go deeper into the gates and planetary placements that shape how you position and communicate:

– Personality Sun as brand energy – Mercury as your scroll-stopping soul message – Jupiter as the signature of rewarded genius – Uranus as the edge that makes you stand out in a noisy market – Design Mars as vocation, where your greatest competence lives and where compromise can sabotage sales

We close with how defined centres support confidence, clarity, and consistency in your marketing.

Build your low ticket offer by design:

If this episode clicked, Low Ticket Lab is now available anytime. Sellina AI walks you through your bodygraph to extract the low ticket offer that's already inside your chart. $37.

Grab yours here

Connect with me:

Subscribe, share this episode with a friend who is stuck on what to sell, and leave a review so more aligned entrepreneurs can find the show.

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

One headline about AI ethics can quietly trigger a full business identity crisis, especially when your products and client delivery are tied to a single platform. I’m telling the behind-the-scenes story of what happened when OpenAI privacy concerns hit while I already had multiple AI tools supporting my Human Design marketing work, and I realized I needed a path that felt more aligned and less dependent on ChatGPT.

I walk you through my Gate 3 reality: “difficulty at the beginning” in full living color. From a surfing trip in Sri Lanka to a sudden scramble for a platform-agnostic solution, I share how I rebuilt Sellina AI on a new system backed by Claude, why persistent memory and context matter so much for offer creation, and what it’s like to announce a beta to paying students only to watch bugs appear in real time. When memory threads vanish for users mid-session, it’s not just a technical issue, it’s trust, nervous system regulation, and leadership all at once. 

You’ll also hear the part that surprised me most: even while I’m fixing stability around the clock, clients still get results. I share wins from students who build offers, write sales pages, and sign clients, plus how I’m thinking about the future of having a true AI marketing and sales team inside my ecosystem with Sellina and Frieda. If you build digital products, teach marketing, or want aligned entrepreneurship with real-world tech lessons, this is for you. Subscribe, share this with a friend who’s building with AI, and leave a review so more people can find the show.

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

May 2026 doesn’t feel like “more noise” to me, it feels like clearer signal. We’re stepping into the Human Design quarter of civilization, shifting from the early-year vibe of ideation and emotional processing into purpose through form. Translation for your business and personal brand: it’s time to turn the vision into something real, something structured, and something you can actually communicate without overexplaining.

I walk you through the background frequency of the Human Design transits and exactly how I’d use them for aligned marketing and content strategy. Early May brings Gate 2, my favorite reminder that magnetism can come from receptivity, stillness, and direction rather than pushing. Then Gate 23 turns up “original insight,” supporting messaging that sounds like you, not the trend cycle. If you’ve been holding back a bold perspective, this is a window to say it simply and let it land.

Mid-month is where the big shift hits: the nodes move into Gate 55 (spirit of abundance) and Gate 59 (intimacy), and you may notice more freedom-led desire plus deeper connection in the way you speak to your people. Jupiter moves into Gate 62, rewarding structure, details, and clean execution, while Saturn shifts into Gate 21, spotlighting resources, capacity, and money stewardship. Late May is the peak: Gate 20 lights up the power of now, and because Uranus also moves into Gate 20, we get a longer runway for clearer throat energy and real-time communication. I share how I’d use this for live video, face-to-camera content, launches, and a low-ticket strategy tease that’s coming in that window.

If you want your Human Design transits to support your marketing instead of distracting you, subscribe, share this with a friend, and leave a review so I keep bringing these monthly updates.

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

Access Sacred Visibility HERE

If your marketing feels like a stop-start cycle, it’s not because you lack discipline. It’s because visibility works like compound interest, and every time you disappear, you stop the compounding and make it harder to rebuild trust, attention, and momentum. I’m sharing what I’m seeing in my community, the tension behind “burst posting,” and why persistent visibility is the simplest growth strategy most people avoid.

We go straight into the real reason consistency breaks down: fear. Not the presence of fear, but the story you tell yourself after the fear spike. I use a personal surfing story, yes including sharks, to show how fear can sit in the passenger seat while you still take action. That same skill applies to content creation, selling, going live, and letting your message be seen by the people who actually need it.

Then we make it practical with Human Design. Nervous system tools and mindset shifts help in the moment, but Human Design helps you locate the root of your resistance, especially in open centers where you amplify other people’s judgment and pressure. I walk you through my Six R’s of Visibility framework: Recognize, Remember, Reveal, Repattern, Radiate, and Ripple Effect, so you can build self-trust, stop collapsing into protection, and create consistent marketing that feels aligned.

If you want deeper support, I also share details on my live Sacred Visibility program. 

Subscribe, share this with a friend who keeps disappearing, and leave a review so more people can find aligned marketing that actually works.

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design