The Human Design for Marketing podcast™, with Yvette Mayer

Signs your marketing is more “spray and pray” than strategic & what you can do about it.

1. You have a large following but aren’t turning your followers into clients 💰
2. You’re exhausted because you’re constantly “showing up” even though it feels like it’s not working
3. You have a lot more enquiries than sales
4. You don’t understand why people aren’t desperate to buy from you, because you give so much value!

Here’s the deal….

I built my business to multi six figures with under 2,000 followers.

I’m 97% of the way to 1/2 a million $ (total) in three years and still have less than 3,000 followers.

🚫gone are the days of reach + consistency being the answer to all your marketing problems.

So how do you turn your followers into customers?

Listen to this episode for the answer to this question!

And if you're ready to elevate into more sophisticated marketing, right now I have a FREE training you can sign up to - do that HERE.


Please come say hi!
Leave me a review
Join the Lit Up & Liberated Entrepreneur FB group here
Follow me on IG
Check out my coaching info
Get your FREE digital product decision guide here
Jump onto the Momentum Mastermind waitlist
OR explore the Digital Product Academy here

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

Before I jump in to the episode I have exciting news!! I'm running a FREE marketing immersion designed to take you "from slap dash to sophisticated" and you're invited!

SIGN UP NOW

Back to the questions and it's a loaded one, because the online marketing world is shifting FAST in 2022.

Which is why I've decided to run a series of conversations with industry leaders unpacking it.

They're happening on IG Live & will also be shared here for ease of access.  Also, listening more than once is a good think, because repetition is the mother of learning.

And there's no one answer, the more informed you are the clearer your perspective will be.

And your perspective will drive your strategy & in turn your results!

So don't miss these chats.

This week I'm joined by Clare Wood, Business Coach & Money mentor.

Enjoy!

For all things by Clare, follow these links:
Instagram
Website

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For more from me and to support the podcast:
Leave me a review
Join the Lit Up & Liberated Entrepreneur FB group here
Follow me on IG
Check out my coaching info
Get your FREE digital product decision guide here
or Jump onto the Momentum Mastermind waitlist

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

When you create content with clear intention, you will grow demand for your offers.

And this is true across the entire customer journey, whether the role of the content is awareness, consideration or sales.

Strategic messaging will blow up your business like nothing else!

In this episode I break it down so you can truly understand how to apply demand oriented messaging, in service of your business. 

Here are the highlights:

• Appreciating the customer journey
• Deep understanding of what your most ideal audience want & desire
• Connecting your offer with their desires
• Delivering your messaging with certainty & authority

Love this and wish I could help you individually?

To celebrate my 3 year anniversary (since I started coaching) I’m offering up 11 more  x 30 minute “messaging tune up” calls this month (at just $44!) and I sure hope you take me up on this offer.

BOOK YOUR CALL HERE

And trust me, three years is a sh*tload of intentional content creation 🤩🤩🤩🤩.

Before the call I will check out your recent posts.

In the call I will give you feedback on how to turn the volume up.

After the call:

🌟You will have a tonne more clarity
🌟You will feel excited to create content
🌟You will grow demand for what you offer

Let's do it!
(ps this opportunity is happening in August 2022)

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Come say hi:
Leave me a review
Join the Lit Up & Liberated Entrepreneur FB group here
Follow me on IG
Check out my coaching info
Get your FREE digital product decision guide here
Jump onto the Momentum Mastermind waitlist
OR the Digital Product Academy waitlist here

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

Growing your business from a place of desire vs need will increase your magnetism and energetic alignment.....

Easier said than done when you have bills to pay though right?!

But there's a problem when you look to your business to keep you "safe", because business is anything but certain.

That said, it's so normal, especially when you make the switch from corporate to entrepreneurship to desire this feeling! Because you have years behind you of a "reliable" pay-check.

Business on the other hand is more like investing.

It's much more volatile, which means there will be ebbs and flows (the roller coaster is normal!).

You take on the opportunity to create more abundance than you ever before. But expecting and even relying on this outcome will actually limit your success.

Accepting that it's not going to be easy.....but it will be worth it is part of the process.

Here's the deal:  the most important thing you can do is build safety in yourself.

Because when you feel incredibly worthy, regardless of your business outcomes, money will flow more effortlessly.

And when you grow your business from a place of desire, rather than a place of need, you open up the energetic field of abundance.

In this episode I share my own awakening around this and the lessons learned along the way.

Enjoy!


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Come say hi:
Leave me a review
Join the Lit Up & Liberated Entrepreneur FB group here
Follow me on IG
Check out my coaching info
Get your FREE digital product decision guide here
Jump onto the Momentum Mastermind waitlist
OR the Digital Product Academy waitlist here
\

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

Yes I'm in beautiful Bali and feeling thoroughly grateful for this incredible life I've created.

Freedom is my highest value (even more than money!), although to be fair, they do go hand in hand.

Knowing this has massively influenced how I've optimised my business over the years.  And if there's one thing I'd encourage you to consider in building yours, that understanding what you want at a deep level is paramount to getting it.

Inside this episode I share a lot about what freedom means to me and the three things that have helped me live my it and create dreams.

Of course I also give you a peak behind the scenes of my travels because it would be rude not to!

Enjoy.


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Come say hi:
Leave me a review
Join the Lit Up & Liberated Entrepreneur FB group here
Follow me on IG
Check out my coaching info
Get your FREE digital product decision guide here
Jump onto the Momentum Mastermind waitlist
OR the Digital Product Academy waitlist here

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

When it comes to growing an online business, what you say and how you say it are hugely influential in your success.

Meet Nadine, who has a long corporate background in communications who found her true vocation in the wonderful world of content (for small businesses like yours).

She loves to do the big jobs like writing sales pages and email sequences.  And doing so from 100% alignment with your brand voice. Juicy!

In this conversation we explore the value of being strategic with your content & also dig into Nadine's own incredible journey. 

Spoiler alert....what started off as a side hustle is now a full time thriving affair.

You are going to love learning about her magic.

xo Yvette

For all things by Nadine or to explore working with her here are her links:
Instagram
Website

***

Come say hi:
Leave me a review
Join the Lit Up & Liberated Entrepreneur FB group here
Follow me on IG
Check out my coaching info
Get your FREE digital product decision guide here
Jump onto the Momentum Mastermind waitlist
OR the Digital Product Academy waitlist here

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

And by that I mean an episode of a different kind....which finds me out of the host seat.

Oh and before I tell you a little more about that, we're also running a special promotion to celebrate.

Simply share this episode (100) Non Instagram to be in the running for a one week Business Acceleration private coaching package worth $490 USD. It comes with a 90 minute zoom & voice message support for 7 days.

Back to this weeks episode at a glance.

I'm joined by my awesome Mastermind client Kimberly Rodney (of episode #97) who is interviewing me about the the journey to the big 100th show.

We cover all sorts of topics including:

• why & how I launched the podcast
• how I measure its effectiveness
• fave episodes
• the importance of brand alignment in podcasting
• AND the fun part, what's coming in future episodes

Of course you will also get to know Kimberly a little more and experience her journey alongside me in the Momentum Mastermind.

I hope you love it as much as we enjoyed recording it.

And don't forget to share the love & earn yourself an opportunity to win!

This competition will close for entries on Monday May 9th at 9pm AEST. Winner will be announced in the Lit Up & Liberated Entrepreneur FB group & on air in a couple of weeks.

xoYvette

PS the Momentum Mastermind is currently open for application, details here

*****

Come say hi:
Join the Lit Up & Liberated Entrepreneur FB group here
Follow me on IG
Check out my coaching info
Get your FREE digital product decision guide here

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

You know how much I LOVE digital product & creating irresistible offers is my jam

But if you have a product based business you might think recurring revenue isn't for you.

Today I'm here to bust that myth with you, well it's actually Liv that's here to do that!

I'm joined this week on the podcast with the absolute legend that is Liv Morgan, creator of the earring brand "By Liv".

Liv's story is super inspiring and tracks her journey from having a day job through to growing an online business and bringing her husband how to run it with her.

And yes she has an online membership / subscription arm to her biz and she's killing it.

You are going to love this conversation, so don't miss it.

xo Yvette

For all things By Liv, make sure you follow these links:
Instagram
Website

***

Come say hi:
Leave me a review
Join the Lit Up & Liberated Entrepreneur FB group here
Follow me on IG
Check out my coaching info
Get your FREE digital product decision guide here
Jump onto the Momentum Mastermind waitlist
OR the Digital Product Academy waitlist here

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

"To grow your business from six to multi six figures+, is more about energy than alignment". Yvette Mayer, 2022 😍

This is one of those behind the curtain, personal episodes that you always love! A reflection on what really works and the power of knowing ourselves & directing our attention and energy effectively.
 
All of this through the lens of my 2022 so far, which has featured a fairly low stretch personally, because....you guessed it.....I was out of alignment with who I am. In fact, I will go as far as to say I haven't been feeling very lit up and liberated!

But I'm 100% back, in my magic zone & have released the funkiness. Listen in and I will share with you how.
 
xoYvette

*****

Come say hi:
Join the Lit Up & Liberated Entrepreneur FB group here
Follow me on IG
Check out my coaching info
Get your FREE digital product decision guide here
Join the Digital Product Academy waitlist
Jump onto the Momentum Mastermind waitlist

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

If you're planning to create a digital product I know for sure that you will also be thinking about audience growth....AND....likely scratching your head.

Because it can feel kinda overwhelming if you're not clear on HOW to do just that.

And we live in an attention economy, where the name of the game is effectively standing out in the crow.

This week on the podcast I break audience growth down into 6 simple steps.

My goal is to help you grow not just an audience but an engageed community of ready buyers!

But if you want deeper help, my support with messaging and to actually do the thing - that is create your digital product....then you are in the right place.

Because DPA is open for enrolment right now.

Inside Digital Product Academy are specific messaging and platform strategies to make sure that even before you create your digital product, you have a growing audience of humans who have a desire for it.

Plus, within the FB group I even offer copy support to help you gain clarity and confidence on your message.

From there you are positioned to actually get your product into the hands of those who want it....but also transform their life.

Digital Product Academy is open to enrol for just a few more days (closing 31 March AEDT).

We start together on April 1st, 2022.

I sure hope to see you on the inside.

xoYvette

*****

Come say hi:
Join the Lit Up & Liberated Entrepreneur FB group here
Follow me on IG
Check out my coaching info
Get your FREE digital product decision guide here
Jump onto the Momentum Mastermind waitlist

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design