The Human Design for Marketing podcast™, with Yvette Mayer

Even though she’d invested in the BIG membership creation course…..there was something holding her back.

It wasn’t that she didn’t have access to the how, she totally did.

But it felt hard. BIG. Even a little overwhelming.

There was a bit of a false start and then a feeling of stuck.

Until……

A little bit of ‘she’s inside my head’ style messaging found it’s way into her IG feed from yours truly.

In the form of ‘if you’ve done the big programs and you’re yet to create the irresistible digital product of your dreams, I get it. Because there’s so much to learn and when life gets in the way you put it on the back burner…and pile a heap of guilt on top’.

Because I created Digital Product Academy to skip the over produced, overwhelm inducing and unnecessary style steps and take you directly to irresistible digital product town.

It’s simple.

Accessible.

Short (4 modules).

And can be applied to any type of digital product.

And something magic happens when you say YES to it.

For Kimberley Rodney @mybookkeepingcoach it massively activated her.

She now has a growing membership that lights her up and is moving towards her second launch.

Catch this conversation for all the juicy details.

And if you’re ready to make a move, you’re in luck today  because DIGITAL PRODUCT ACADEMY IS OPEN FOR ENROLMENT!

PS🤩And make sure you go find Kimberly Rodney when you're ready to make your move!

Kimberley can be found:
Instagram
Website

***

Come say hi:
Leave me a review
Join the Lit Up & Liberated Entrepreneur FB group here
Follow me on IG
Check out my coaching info
Get your FREE digital product decision guide here
Jump onto the Momentum Mastermind waitlist
OR the Digital Product Academy waitlist here

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

I honestly thought coaching wasn't a 'real' opportunity when it came to the kind of  lifestyle I desire (and to be honest had become accustom to during my corporate days).

So even though I valued it.

And even though I studied coaching......

I put it on the "not going to support me effectively" pile and focussed my attention elsewhere.

As it turned out I just didn't know better.

Thankfully the universe did not take a no from me and kept throwing this direction in my path.

In the end I decided to coach..... even if I would need to adjust my lifestyle to do it. And I did do that adjusting thing for a while too.

Because once I started being paid to coach there didn't seem to me any other option.

It's in the way I'm wired.

It's always been there.

It lights me up like nothing else!

In fact when I had a psychic reading with @happy_souls_and_co a couple of weeks ago, she connected into my past lives and guess what I was doing?  Yep, COACHING. Also yes she's fab and you should book in for a reading.

And almost three years since my coaching business began, I've created a reality far beyond what I perceived possible.

But it's been a process, which I will suspect will be the case for you too.

In this episode I transparently share my 1:1 pricing from the very beginning through to today.

It's one of the few shows I've recorded and then felt resistance publishing.

Which I figure means it's a good one.

Enjoy!

xoYvette

PS new free training just announced - 6 figure Digital Product Blueprint register now!
PPS join the Digital Product Academy waitlist here
PPPS Make sure jump over to IG if you have question for me on this.

*****

Come say hi:
Join the Lit Up & Liberated Entrepreneur FB group here
Follow me on IG
Check out my coaching info
Get your FREE digital product decision guide here
Jump onto the Momentum Mastermind waitlist

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

I'm going be to be honest and share that it's less that this podcast episode is over due and more that this whole subject matter is!

Meet Tracey Mylecharane my newly appointed solicitor.

And yes it took me over two years of coaching privately and 18 months of hosting a mastermind to do the thing that is invest in legal support (and set up formal contracts).  I had contracts mind you, but they weren't endorsed by a lawyer.

Now that I've have made this move it's especially clear why it's so important to have done so. Because even though nothing catastrophic came my way (gratefully!), there have certainly been avoidable awkward style moments.

But here's the thing.....

Growing a business is a always about balancing what you need with what you want.

And our individual perceptions are going to impact which you file under what column.

For me....legal support was a want rather than need.  Sorry Tracey!! I've now learned the error of my ways....and my audience is about to gain a whole tonne of insight as a result.

I'm looking forward to hearing how this lands for you.  Jump into my IG DM and let me know.

And make sure you go find Tracey when you're ready to make your move!

Tracey can be found:
Instagram
Website

***

Come say hi:
Leave me a review
Join the Lit Up & Liberated Entrepreneur FB group here
Follow me on IG
Check out my coaching info
Get your FREE digital product decision guide here
Jump onto the Momentum Mastermind waitlist
OR the Digital Product Academy waitlist here

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

I see you there feeling all the fear around selling.

You worry:
✨am I being pushy?
✨are my audience sick of hearing from me?
✨do I seem money hungry right now?
✨what if nobody buys?

Which lets be honest at the very heart can be summed up like this: fear of rejection

Sorry if you feel called out right now….but I’m well aware of this because I’ve been there. And even with a big little business, I still go there.

Which is good, because it’s in the work I do on my self that I’m able to support you best.

In this episode I share 5 ways to release the fear & be a badass sales success.

Take a listen and then consider yourself ready for action (sales action that is!).

xoYvette

PS Make sure jump over to IG if you have question for me on this.

*****

Come say hi:
Join the Lit Up & Liberated Entrepreneur FB group here
Follow me on IG
Check out my coaching info
Get your FREE digital product decision guide here
Jump onto the Momentum Mastermind waitlist
OR the Digital Product Academy waitlist here

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

I'm so excited for you to meet Visibility Coach (extraordinaire!) Kristen Werner.

For many reasons....

• she's an absolute legend and someone who's energy you must be in
• her story of gaining clarity and doing the brave thing that is pivoting her business is inspirational and powerful
• I know so many business owners feel challenged when it comes to getting out there as the face of their brand & Kristen is just the woman to help you overcome this

Kristens superpower is helping women go from feeling stuck, self conscious, unclear and critical of themselves as the face of their business :->  to practiced, comfortable, clear on message and ready to shine on socials to grow their brand.

Your personal brand is such a powerful aspect of growing your incredible business, so listen and learn how you can 'do the thing' that is owning it.

You've got this.

PS fun fact Kristen joined Digital Product Academy with me in 2021, and is part of the Momentum Mastermind Experience in 2022 (so excited!)

Get to know Kristen better here:

Instagram
Website
Magnetic Brand Builder podcast

***

Come say hi:
Leave me a review
Join the Lit Up & Liberated Entrepreneur FB group here
Follow me on IG
Check out my coaching info
Get your FREE digital product decision guide here
Jump onto the Momentum Mastermind waitlist
OR the Digital Product Academy waitlist here

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

In this episode I'm diving deep into the behind the scenes of my business model, to demonstrate the power in its intentionality.

From my perspective......Business is BOTH a short & LONG term game.

As in, how can we generate revenue quickly to get our business up and running while also creating offers that align to our values & enable frictionless growth.

When you're in it, this can feel a lot like slowing down to speed up....

For me, it meant firstly getting clear on who I'm here to serve (you badass online business women on a mission to change the world).

Then building my authority through 1:1 coaching and an epic Mastermind.

And longer term....... introducing a course that serves you too, by teaching you the simple way to create and integrate digital products into your business model. #litupandliberated

The absolutely magic in all of this is that one feeds the other.

And that my friends is the story of how my Mastermind launch set me up for $120k in sales in 2022.

Make sure jump over to IG if you have question for me on this.

Have a great week!

*****

Come say hi:
Join the Lit Up & Liberated Entrepreneur FB group here
Follow me on IG
Check out my coaching info
Get your FREE digital product decision guide here
Jump onto the Momentum Mastermind waitlist
OR the Digital Product Academy waitlist here

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

If I had a $ for every conversation I've had on but 'how much' should I charge, I'd be loaded!

No but seriously....you're not alone if you're wondering;

• how much will my audience actually pay for this?
• should I charge less because I'm new to xyz?
• where do I even start?!

But here's the thing....

Pricing is more strategic than you realise & it's as much a marketing tactic as a sales tactic.

Not only that but you're probably doing it wrong (sorry not wrong) if you're more focussed on your clients (because you have no idea of their money beliefs) than on the transformation you provide them....which is worthy of the premium pricing you desire.

If you want to figure out what to charge with confidence, this is the episode for you!

In this chat I'm hoping to inspire you to follow my lead and as always I'm here to help.

Enjoy!

*****

Come say hi:
Join the Lit Up & Liberated Entrepreneur FB group here
Follow me on IG
Check out my coaching info
Get your FREE digital product decision guide here
Jump onto the Momentum Mastermind waitlist
OR the Digital Product Academy waitlist here

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

I have the stats to show that you my lovely audience LOVE it when I talk about money and get specific about the how....my episode titled $70k to $210k in a single year was the number one most downloaded in 2021!

This week, I'm sharing the details of how I managed to create an $80k sales week in my business in the lead up to Xmas.

Gosh it just dawned on me that this is more than I brought in the first year in my business OR in the FISCAL 19/20!  What the what?!

Now I'm not one to tell you it's easy.  But nothing you really want is, am I right?!

Or to gloss over some pretty major realities....

Like - of course there was a whole lot of patience & personal development to get me here.

Although I will say this for sure:  this level of business maturity is 100% available to you too.

It will take from you.....and it will give you more in return.

So come inside and listen to the 5 specific moves I made that led me to this incredible milestone.  

Each and everyone of them will impact you and maybe even give you an advantage in your own quest for more income (and impact).

One thing I know with confidence is this....

It takes both energy and strategy.

And I wouldn't be here without focussed attention on both.

If you want to better understand what I'm talking about here, then please go ahead and sign up for my "Calibrate to Catapult"  2022 Business Planning session THIS WEEK.

Questions? Jump into my IG any time! @yvettemayer_

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

This week in pausing to review + reflect on 2021 & make sure that I fully integrate what it taught me......I realised how important this is to your growth too.

Because here's the thing...if we don't anchor in our lessons, we run the risk of doing the same thing over and over again and expecting different results (thanks Einstein!).

Now I will be honest & say this isn't my favourite thing to do. I'm a learn the lessons quick and keep moving kind of human. A don't look back, we aren't going that way type.

And yet....we do want to make sure our lessons have thoroughly landed.

It's in this process we can let go of what we don't need and ensure we take all the wisdom we've gained forward. That's the stuff of growth.

In other words, we make sure NOT to paper over the cracks!

This help you calibrate to a higher level and ready yourself to step UP into the year ahead rather than across to it.

Calibration is on my heart this week as I finesse my 2 part "calibrate to catapult" business planning event next week.

Calibrate to Catapult is my personal business planning process, fusing the energetics & the strategic so you can claim the results of your dreams. And I'm going to be leading a 2 part FREE event sharing it with you on Jan 20 & 21, 2022.... act quickly to get involved.

This is my official invitation for to join us for this epic event!

REGISTER HERE NOW.

Oh I can NOT wait to see you lovely face in the zoom room.

--------------------------------------------------

Let's get to know each other better:

Join the Lit Up & Liberated Entrepreneur FB group here
Follow me on IG
Check out my coaching info
Get your FREE digital product decision guide here

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

I don't know about you, but I'm feeling 22!

This is a bit of a rambling one as I travel (actually drive) towards packing up my house for sale!

Apologies about the quality of the audio, but stay with it, there's so much goodness on the inside.

Firstly I give you an inside look at the mechanics of selling my home & settling into the home base that is a shared holiday house.

Then I move into sharing how powerful it's been to finally take growing a team seriously.

This journey for me hasn't been without failed attempts, challenges in letting go of the "I can do it better" isms and fear (like what if I can't afford it every single month).

BUT, mid this year I knew enough was enough, it was time to operate from a place of delayed gratification....appreciating that teams mature like fine wine....gaining in value until they are literally the foundation that allows quantum leap growth.

More recently when I hired an Exec V, I took a bolder step into running my team as a full on CEO with a growing empire.

In this chat I'm hoping to inspire you to follow my lead and as always I'm here to help.

Enjoy!

*****

Come say hi:
Join the Lit Up & Liberated Entrepreneur FB group here
Follow me on IG
Check out my coaching info
Get your FREE digital product decision guide here
Jump onto the Momentum Mastermind waitlist
OR the Digital Product Academy waitlist here

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design