The Human Design for Marketing podcast™, with Yvette Mayer

Let's face it, copywriting can be challenging.

And it's not something we learn in school, it's in no way similar to writing essays!

Years ago, when I was a Marketing Director of an Advertising agency, I had the good fortune to be sent on 'writing skills for business' training.

These skills were necessary for my 'pitch' letters to the trade press & email introductions to prospective clients.

Now this is the sort of writing that influences and motivates your audience :)

Of course as more communication became written during the course of my career, this experience became more important. Today in my own business, these same skills enable me to clearly communicate and connect with my ideal clients.

Which is why this conversation is so important for you to hear too.

Listen and learn my 5 top simple tips for better copy writing.

I love supporting my clients with their copy too &  it's become a big part of how I support the Mastermind. I will literally jump in and review offer pages & positioning statements.

If you're ready to gain even more of my support with your copy, you are in luck.

The Momentum Mastermind is open for application and we're live from May 31st, 2021.

Make sure you check out all that is on offer, I would love to jump on a call with you.

xo Yvette

PS: Let's get to know each other better:  Join the Lit Up & Liberated Entrepreneur FB group here

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

In this episode, Tricia shares her journey over the past year  -  featuring the collapse of in her industry (due to COVID) and then epic rise to success in her online business, the "Creative Costume Academy".

Tricia and I've been working together for almost a year and in that time, her business has grown from strength to strength. And yes, I'm talking about from "crickets" to replacing her previous businesses income.

FROM:  Costume & pattern making seamstress to the stars Broadway/Vegas style

TO: Founder of the Creative Costume Academy: Pattern Making 101 course, The Pattern Place membership, 1:1 pattern making mentor and she's got more exciting offers coming!

And yes, it's true she's been mentoring a Project Runway contestant!

When I was sharing her recent launch success in my Mastermind, there was a big call out to learn more. So I invited Tricia into a Q&A in my FB group. This conversation took place there but was so packed with wisdom, I knew in an instant it needed to be shared more broadly.

Tricia's Instagram marketing is top notch and yes you do want to follow her!

So how about you?

If you're ready to be an online success story, now is your chance & it's YOUR TURN.

The Momentum Mastermind is open for application and we're live from May 31st, 2021.

Make sure you check out all that is on offer, I would love to jump on a call with you.

xo Yvette

PS: Let's get to know each other better:  Join the Lit Up & Liberated EntrepreneurFB group here

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

When Jen asked for me to have her back on the show, I of course was thrilled!

And towards the end of the episode she shares that she asked for this opportunity, so I promise I'm not breaking any sort of code of silence.

When Jen Bowers was with us last year (almost exactly 12 months back, episode 25), she was juggling her corporate job and early stage online business (Pink Pom Pom social). I cheekily suggested that surely her vision looked a lot like walking out of said corporate role and into full time entrepreneurship!

Like many of us do, Jen was clinging to the safety of her job. Meanwhile, I could clearly see there was so much more joy & freedom to be had. She kind of resisted.

BUT, ultimately, COVID forced her hand, via a redundancy.

This happened in October, which happened to be while Jen was participating in the Momentum Mastermind (that I host). As she tells it, she believes she would have fallen in a heap without the support. I told you it was a good idea for her to come back on :)

Instead she picked herself up. Ousted her imposter syndrome. Expanded her offers and went to market with 4X the prices she had in mind.

These days, Jen is LOVING her life and her business - which has massively expanded and she's just warming up.

She's also the incredible BRAND STYLIST responsible for my brand, this podcast cover included. Which I'm obsessed with and I imagine you love too!

If you'd like to explore working with Jen, you can find her here:

WEBSITE
INSTAGRAM

I hope you've loved this one - and get excited, the Momentum Mastermind is open for application yes this is your sign!
xo Yvette

PS: Let's get to know each other better:  Join the Lit Up & Liberated EntrepreneurFB group here

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

Back from a short "I turned 50" style break!

This week I'm talking about one of my fave topics.

That is: crafting your messaging, so that it effortlessly attracts your dream clients and customers.

Inside I share 3 things you MUST get right to elevate your messaging.

Don't miss it!

NEWSFLASH: I'm running a 5 day From PASSION TO PROFITS bootcamp next week. We are live from May 10th to May 15th and I want you with us!  Register now.

xo Yvette

PS: Let's get to know each other better: Join the Lit Up & Liberated EntrepreneurFB group here
PPS: did you sign up to Bootcamp? What are you waiting for?!

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

This week I give you the exact two principles that are the backbone of effective marketing.

Just TWO!

Perfect these two and you're set up to succeed.

Simple.

Not easy.

This episode was born over in the Lit Up & Liberated Facebook group, are you a member yet? Make sure you join us if not, so we can get to know each other better.

Ready to go from marketing mess, to abundant success?

The Momentum Mastermind teaches you every single step so you can do the same. Join the waitlist for the May 2021 round now!

xo Yvette

PS: Let's get to know each other better: Join the Lit Up & Liberated EntrepreneurFB group here
PPS: Want to take small but powerful step immediately?  My one week 'positioned to prosper' intensive is IDEAL, you can book in for April now

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

This time last year I was literally scraping the bottom of the barrel....the money barrel that is.

I'm talking about using the 5c pieces in my coin jar to buy my coffee!

At the exact same time, I was working around the clock. I'm talking 7 days a week and working too many hours.

Because I was stuck in a groove you may even be familiar with? It's called trying to be all things to all people, to keep the dream alive.

• offering coaching (any type) to anyone who worked in corporate, instead of positioning myself with precision
• creating and running two completely different courses, with different target audiences (instead of being single minded)
  • one focussed on happiness 'Planit Happy', the love yourself happy course
  • the other on supporting want to be online entrepreneur's validate and market themselves (their biz) online (6 Figure Foundations, the Lit Up & Liberated Biz Academy)
• struggling in the aftermath of the corporate consulting work I'd finally attracted being pulled from under me (thanks COVID)...

And I felt all sorts of fear, shame and disappointment.

✔️am I actually going to 'make it' and survive the transition to business owner?
✔️what if nobody will loan me any more money to get by?
✔️omg, I'm so ashamed, what will they think of me?
✔️I can't, I just can't go back to corporate, noooooooooooooooooo!!

I had no idea, that the very next month, things would start to shift.

That I would delete 70% of the work I was doing and focus on doing just one thing exceptionally well (business and marketing coaching, for visionary business owners).

That my income would climb from that low of $3,311 (AUD!) in April 2020, to $10k in May, $18k in June and consistent $20k+ months for the rest of the year.

Imagine, if I had quit?

I wouldn't be:

• Running the Momentum Mastermind and helping transform my clients businesses into abundant success
• Loving my 1:1 clients so much it makes my eyes water
• Living my dream life as a digital nomad, coming to you from the adventure of my life travelling around Australia (with my bestie Chilli Sparkles in tow)
• Able to show you what's truly possible with the right mindset and marketing support, in just a year

Which is exactly how I landed here, with a new elevated message:

From marketing mess, to abundant success.

And the Momentum Mastermind teaches you every single step so you can do the same. Join the waitlist for the May 2021 round now!

Are you ready to un-mess your marketing?

xo Yvette

PS: Let's get to know each other better: Join the Lit Up & Liberated Entrepreneur FB group here
PPS: Want to take small but powerful step immediately?  My one week 'positioned to prosper' intensive is IDEAL, you can book in for April now

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

I always say that the most important thing in marketing is to show up!

There's no doubt, it's mission critical AND there's more to it.

It's all very well for me to say this, but what if you find it hard? And what should you be saying when you show up?

In this episode I talk about our major blocks (hello imposter syndrome and comparisonitis) and being INTENTIONAL when you do show up.

Starting from: what's the number one problem that I'm solving?

If you're ready to accelerate your biz, and this feel overwhelm....I'm here for you!

The Momentum Mastermind is designed for you in fact and the waitlist is open RIGHT NOW.

Make sure you pop yourself on it, I can't wait for you to step up and grow your business in 100% alignment with your vision and values. AND to create a business that loves you back!

Have a great day!
Yvette

PS: Let's get to know each other better: Join the Lit Up & Liberated Entrepreneur FB group here
PPS: Want to take small but powerful step immediately?  My one week 'positioned to prosper' intensive is IDEAL, you can book in for April now

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

Forgive me because this episodes goes on a bit of a blogging tangent!

I'm coming to you from day 2 of being a digital nomad! And I've decided to share this adventure on my blog, which totally led to an unexpected story about my blogging history.

Anyway, on that, you can jump on over to yvettemayer.com/blog any time to see what my gal Chilli Sparkles and I are up to!

Back to the topic at hand today.

I'm talking positioning with precision AND I share my new potential direction. I would LOVE some feedback, so please jump into my IG DM and let me know what you think.  I'm working with Suz Chadwick a super awesome bold branding coach and hopefully you will agree that 'taking you from marketing mess to sales success' is as fabulous as I think it is.

I would love to help you nail your positioning and I've created a brand new one week 1:1 'POSITIONED TO PROSPER' coaching package. There's one remaining in March, does it have your name on it?  Find out more & lock in in HERE.

Have a great day!
Yvette

PS: Let's get to know each other better: Join the Lit Up & Liberated Entrepreneur FB group here
PPS: The Momentum Mastermind waitlist is open now!  Next round starts May 30th, 2021

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

Do you wish your email list was larger & more engaged?

I've got you!

In this episode, you're going to learn my non negotiable's for targeted list growth & over 50 ways you can get your lead magnet into more of the right hands.

This chat comes from the Lit Up & Liberated Entrepreneur FB group, where the feedback was incredible & I learned that there was an extreme amount of note taking.

Which led me to creating a brand new lead magnet of my own!

Make sure you grab your FREE copy of the 'Ultimate Lead Magnet Distribution Guide' so you can lean back & listen, and absorb it all. The guide has you covered when it's time to jump into action mode.

In other news, yes it's all happening, I am packing up my house, renting it out on airbnb and will be hitting the road in under a week. I'm looking forward to sharing more about that as I enjoy this long dreamed of adventure!

NEXT STEP - go leave me some stars and 5 star review (pretty please).

Have a great day!
Yvette

PS: Let's get to know each other better:

Join the Lit Up & Liberated Entrepreneur FB group here

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

In this episode you will meet the copywriting legend that is Tracie Patterson, of Indie Copy.

Tracie and I met through.....of all things......one of my marketing funnels. Which I couldn't help but tell you all about in the introduction, as it's sooooo on topic!

There's a lot of gold dropped in this one, so make sure you have a notepad at the ready. I particularly love Tracie's tips on how to be in the right energy to show up for content development.

If you're looking to learn more about copywriting or outsource copywriting, make sure you connect with this woman.

Indie Copy home page
Follow Tracie on IG

If you're loving the sound of the Momentum Mastermind the next round starts late May May, and you can hop on to the waitlist for that now. Or drop me a message in email or via IG any time.

Enjoy!
Yvette

Let's get to know each other better:

Join the Lit Up & Liberated Entrepreneur FB group here

Nail your sales copy with my FREE  'Copy that Converts' formula, it's simple, effective & proven!

----------------------------------

Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design