The Human Design for Marketing podcast™, with Yvette Mayer

Introducing the amazing Emma Dunwoody! 

Em and I are what I call 'business besties'. Trust me, you need a few of these when you launch your own business. Listen up to hear more about that.

Emma's life mission is to work with the greatest leaders of our time to meet their most expanded potential and go on to influence millions to do the same. Yep, she's major.

This year has been huge for Emma, taking her part time business full time and bringing on husband Justin as her co-founder. In this episode Em shares how they've navigated that process, especially relevant if you're considering a similar move.

You will also hear a lot about Human Design during this chat. Emma is super passionate on the topic, you could say she is evangelical even! Which will very likely lead you to the process of discovering your own profile. Which you can do here.  FYI, Em is a Manifesting Generator and I'm a Generator. What are you?

You can find Emma on the socials as follows:
LinkedIn
Instagram
Emmas Podcast
Book recommendation - The Leap, Gay Hendricks

Or yours truly here:
LinkedIn
Instagram
Facebook

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
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Join the Frequency Project
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This week, I talk about the business of taking ownership of your personal brand and finding your audience. Excited?

FACT - in today’s digital world we all have a personal brand. It generally isn’t until we choose to leverage our brand for our career or business, that we start to think about it.

This was especially true for me having a service based business - with my name attached to it. If you find yourself thinking about building a service based business, you're going to need to consider this too....and this podcast episode aims to help with that.

Here are the steps I walk you through:

1. Start with defining the service you will offer, as it will influence which parts of yourself you amplify most
2. Having a clear WHY and purpose make this exercise much simpler - so do that work if you haven’t already
3. In particular make sure you are familiar with your personal values and which of them will play a role in your business - hint don't hide from the very things that make you uniquely you, they're your secret sauce
4. This is your jump off point to understanding your personal branding values
5. Now you can start to push into how you project those values into your behaviour
6. It should feel natural and easy if you're doing this right!
7. The next step is to consider where and how your personal brand meets your ideal customer (avatar)
8. Google ICA that if you need more info on what it means! Or listen up :)
9.Importantly how are you going to connect with them? Where do they spend their time, how do they consume media, what are they looking at when they do, how can you solve their problems?
11. It's likely you will have a priority social platform to leverage at this stage
12. Once you land on the right platform, it’s going to take you a lot of research, trial and error and TIME to build an audience & grow engagement
12. SO START ASAP
13. While you're in learning mode - get yourself a business coach so you can take all the short cuts (or do courses if that's better for your budget)
14. Once you’ve found your rhythm then you can consider an audience ecosystem - which we will leave for another podcast episode

Please leave me a review or connect with me if you have thoughts or comments.

[email protected]
www.yvettemayer.com
IG yvettemayer_
FB - The Lit Up & Liberated Entrepreneur

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

I've been out of my corporate advertising job for almost 11 months now and WOW it has been a roller coaster! I've learned a tonne, often the hard way, which is why I decided to record this episode. Take my advice and you will be one step ahead.

When I left my day job, I had money in the bank and no business plan. Would I change this order of events if I had my time again? Absolutely! Want to know exactly what I would do? Listen to this episode, as I dish the dirt on every lesson I've learned along the way.

Some highlights;

• Find your why, your unique purpose and vision
• It's not a get rich quick scheme
• Being 100% clear and in alignment with this vision (hint this will help your resilience)
• Know your audience
• Steps to take whilst you're still in your day job
• Building social proof
• What's really important vs nice to have

There's plenty more, I trust it's going to help.

Keen to keep in touch?

Email - [email protected]
Website
FB Group
Instagram
LinkedIn

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

Ilyse and I first connected on LinkedIn, almost 6 months ago - she's based in LA and I'm in Sydney. What started as a coaching relationship has since evolved into a friendship. We are colleagues and future collaborators.

The story of the last six months of Ilyse's life is the stuff of incredible inspiration. After a health scare a year ago, she realised that she was no longer content to just survive. She absolutely chose to thrive. Or as Ilyse said - she decided.

Part of what she decided was to go all in with her coaching business. To take her small in person practice mainstream via a little thing called the internet. Another aspect was the 40 pounds that has since melted away.

Just 10 days ago, Ilyse walked out of her multiple 6 figure corporate role. She's now 100% focused on her coaching business. It's been one working week and already she's had the most abundant week in her coaching business EVER.

What makes this story especially worth telling, is that all this has happened for Ilyse at age 56. While others claim it's too late for reinvention, Ilyse is busy proving them wrong. Not only that but she is just getting started. Seriously, this woman is going to go far.

You can connect to Ilyse here;
Website
Instagram
Facebook

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

Sel (I mean super Sel!) and I have been friends for 15+ years. She was selling me advertising space at the time. We became firm friends, travelling together, partying together and basically pushing ourselves too hard together! 

As we got towards our 40's, in our own ways we each reached a tipping point. Selina feeling burnt out, myself with a breast cancer diagnosis. Both of us finding our way to the Institute of Integrated Nutrition studying health coaching.

Selina's passions led her to a discovery that true health begins and ends at the cellular level and should be approached from a physical, emotional and spiritual standpoint. To this end, Selina launched her own brand of cutting-edge products that support total cellular health and coined the term ‘cellhacking’.

In this episode, Selina shares:

• Why she made the big decision to leave corporate hamster wheel
• The highs and lows of launching Supercells
• How her corporate career set her up for success in her business
• Her top tips for others planning to follow the entrepreneur path.

You can learn more about Selina and Supercells here:
www.mysupercells.com
IG mysupercells

You can link to Yvette:
www.yvettemayer.com
IG yvette_mayer_wellbeing
LinkedIn - yvettemmayer

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

Hannah Hardy-Jones is the CEO and founder of a global HR tech solution - The Kite Program. 

In this episode, we talk about Hannah's journey with post natal bipolar and what she's learned in the process of taking the leap from Corporate HR professional to entrepreneur.

You will hear about:

• Hannah's background in psychology making her confident she would never be challenged with mental health
• The strange sensation of having a new baby and experiencing mania
• How Hannah's experiences led her toward wanting to help millions of mums struggling with post natal mental health
• The Kite program, Hannah's awesome business and her goals for the future

Today Hannah manages a team of 25 Kite consultants across NZ, Australia, UK and Ireland, Switzerland, USA, Central America (Honduras). I'm one of them, representing Kite for business in Sydney. We are also co-founders of an advertising industry specific app, namely Small Steps.

Kite for Business Consultants partner alongside clients to understand their employees unique wellbeing, training and mental health challenges and create an incredible app solution. 

Let's help Hannah realise her dream of converting Kite for mums (her original concept and app) into a FREE platform, to support mums globally.

You can learn more about The Kite Program and Hannah here:
https://www.thekiteprogram.com/
Handle: @thekiteprogram
LinkedIn: https://www.linkedin.com/in/hannah-hardy-jones-63b3b238/

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

In this first episode of the Lit & Liberated podcast, meet Yvette and hear her personal story of taking massive risks to follow her passions.

From a corporate advertising career of 30 years, to side hustle and now full time entrepreneur. Get to know Yvette and you will find she shares vulnerably, authentically and loves a bit of story telling!

During this episode you will be taken on a short journey of how Yvette found her way into your ears. Well kinda short. Told you she loves to tell stories....

Like many who take big leaps, there was a trigger and awakening with Yvette. At 39 she was diagnosed with breast cancer, throwing her into reflection and re-evaluation mode.

No she did not immediately pack up her briefcase for good. Instead a transfer from Sydney to NYC followed. During which she juggled studies in health and yoga to arm herself with the skills to allow her passions to grow into something more.

After being headhunted back to the biggest ad agency role of her life in Sydney, she received a call from Yvette Luciano, that was to change her life for good.

That's enough for show notes, it's time to listen up. Grab a cuppa or put your earphones in, we hope you enjoy this inaugural episode!

Website
Instagram
LinkedIn
Facebook
 

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design