Key Takeaways Covered In The Podcast

If you want to be seen as an expert in your industry and want people to come to you for knowledge,

producing consistent content is the best way to prove it to them.

Think about how your content will add value or provide your audience with a solution. When you add value without them paying first, they see you in a brighter light! If your audience doesn’t see you providing

consistent content, they won’t stick around and wait to see it.

When starting a blog, it is best to use longtail keywords instead of one-word keywords. This helps to narrow down your niche and improve your SEO.

If you are more inclined to speak, a podcast might be best for you. Think about what style of podcast you want to create, how often you want to create them and of course, the initial set-up cost.

Video is another great way to create content for your business. But, you must make sure you are comfortable on camera and are able to speak well.

Live video, although a bit scary, is one of the quickest and easiest ways to create engaging content. There isn’t a set-up cost or much preparation required. Plus, it is a great way to engage your audience.

The one thing you need to remember above all else…

It doesn’t really matter which platform you choose for your content. What is important is that you get content out there consistently and find ways to constantly deliver value to your audience. Share your message and do it often!

Highlights You Simply Can’t Miss

Consistent content adds value – 3:09

Consistent content makes you an expert – 5:00

Consistent content attracts your audience – 7:01

Ways to create consistent content – 9:13

Start a blog – 9:29

Start a podcast – 12:27

Try using video – 14:36

Consider live video – 20:22

Links to Resources Mentioned in Today’s Episode

Episode 19: How to Create Your Own Podcast From Start to Finish

Episode 1: How to Use and Leverage Live Video for Your Business

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