Ever felt like your Instagram content isn’t working the way you want it to? You’re definitely not alone, and there’s nothing wrong with you!

But the truth is, you NEED a strategy. Most therapists are posting and expecting every piece of content to magically convert into a client.

Not all content is designed to do the same thing. When you understand the purpose behind each format, Instagram suddenly becomes sooo much easier, fun, AND effective!

In today's episode, I'm talking about the Instagram content format to focus on for success as a therapist.

In this episode, I cover: 

• How to use reels to attract new people + increase your Instagram growth
• How carousels nurture your audience & clearly position you as an authority
• How stories build genuine connection & drive warm, aligned conversions
• How using all 3 formats creates a simple + strategic content flow

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Reels Membership 
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram