Arvin Olano: Elevated Video Content for Interior Designers

Episode Details

Things change rapidly in marketing and keeping up with where, how and when to show up is more than a full-time job. But one thing that's become abundantly clear the last few years is that video reigns supreme across social platforms–and it's not going anywhere anytime soon. If you’re an interior designer and struggling to find the time and budget to dedicate to creating elevated video content, we’re addressing all of those concerns in today’s episode. Digital creator, designer, and interior stylist, Arvin Olano, found his second career through the launch of his incredibly successful YouTube channel in 2020. Now, with over 361,000 subscribers following his journey, he’s cracked the code for navigating the logistics of video production for interior designers. In today’s episode, Arvin is generously walking us through creating an editorial calendar, content planning, tips for outsourcing, monetizing video content and so much more.

In this episode, Arvin and I discuss:

Mentioned in This Episode:
RUGS USA Collab

Vlogging Camera

Final Cut Pro Tutorial
Video Editing Terms

Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website.

You can follow along with Arvin on Instagram, YouTube, and discover more of his work on his website.

SHOW NOTES

The Interior Collective: Website

IDCO Studio: Website | Instagram | YouTube

The Identité Collective: Blog | Instagram | YouTube

Design Camp: Website | Instagram

Laura Hodges: Leaning Into Sustainable, Ethical Design

Episode Details.

It’s no secret that the interior design industry can be one of over-consumption, unnecessary waste, harmful toxins and unsustainable resource harvesting. However, we believe that sustainability should be at the forefront of every project. In today’s episode, I’m chatting with LEED AP and GREEN AP interior designer Laura Hodges about how she implements more sustainable practices in her design business. Laura is taking us through her technical education in environmentally conscious interior design and how she puts it into practice in her design work. 

In this episode, Laura and I discuss:

Mentioned in This Episode:

U.S. Green Building Council / LEED Website
Sustainable Furnishings Council / Green AP

Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website.

You can follow along with Laura on Instagram, and discover more of her work on her website.

SHOW NOTES

The Interior Collective: Website

IDCO Studio: Website | Instagram | YouTube

The Identité Collective: Blog | Instagram | YouTube

Design Camp: Website | Instagram

Renee Bush: Brand Strategy & Positioning for Interior Designers

Episode Details.

In this economy, turning away potential clients seems unrealistic, but it’s the only way to make room for your target audience. In today’s episode, interior design brand strategist, Renee Bush, talks us through identifying your ideal clients and positioning your brand to reach them. Renee has helped top designers like Studio McGee, Light & Dwell, and Boxwood Interiors with her proven strategy for identifying the unique differentiator that sets every interior designer apart from the rest. In this episode, we’ll help you identify your ideal client, personify them, and curate your services to both attract and serve them at every stage of life. 

In this episode, Renee and I discuss:

Mentioned in This Episode:

Light & Dwell

Studio McGee

Boxwood Ave Interiors

Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website.

You can follow along with Renee on Instagram, and discover more of her work on her website.

SHOW NOTES

The Interior Collective: Website

IDCO Studio: Website | Instagram | YouTube

The Identité Collective: Blog | Instagram | YouTube

Design Camp: Website | Instagram

Carley Page Summers: Styling for Photoshoots vs. Styling for Living

Episode Details.

The reality is that styling a home for your clients is different than styling for a photoshoot. What looks beautiful in person might not exactly translate over camera. If you want to put your best foot forward on camera, online, and in-person, today’s guest has mastered it all. Carley Page Summers first explored her love for interior design through photographing and styling spaces. Now, she brings her refined editorial eye and skill for crafting a visual narrative to her interior design projects and her work is simply unmatched. Today, Carley is walking us through the key differences between styling interiors for photo, video, and lifestyle applications. 

In this episode, Carley and I discuss:

Mentioned in This Episode:

Virtual Design Services on The Expert

Book - Sacred Spaces

River & Bord Collection

Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website.

You can follow along with Carley on Instagram, and discover more of their work on her website.

SHOW NOTES

The Interior Collective: Website

IDCO Studio: Website | Instagram | YouTube

The Identité Collective: Blog | Instagram | YouTube

Design Camp: Website | Instagram

Chango & Co: Finding Joy in Social Media Marketing 

Episode Details.

Love it, hate it, or maybe a little intimidated by it, the role of social media in the interior design industry cannot be ignored. While some designers landed their first big project through their extensive Instagram following, others may find the fickle algorithm, the constant demands of the platform, and the thought of showing up on camera less than appealing. If you don’t aspire to expand from interior designer to lifestyle influencer, is it still worth the effort to show up on social media? And if so, how? 

Today’s guest, Susana Simonpietri, Creative Director and Founder of Chango & Co., has over 286k followers and was one of the first interior designers to see Instagram’s marketing potential when the platform first launched. Despite overseeing a wildly successful interior design studio made up of a team of almost 20 individuals, Susana still runs Chango & Co.’s Instagram entirely on her own! Today, she is generously sharing how her studio shows up in such an authentic, successful, and sustainable way on Instagram, and we’ve got a lot of ground to cover. 

In this episode, Susana and I discuss:

Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website.

You can follow along with Chango & Co. on Instagram, Pinterest, and discover more of their work on their website.

SHOW NOTES

The Interior Collective: Website

IDCO Studio: Website | Instagram | YouTube

The Identité Collective: Blog | Instagram | YouTube

Design Camp: Website | Instagram

Unique Kitchens & Baths: A Crash Course on Custom Cabinetry

Episode Details.

We’ve all heard the age-old saying, “The kitchen is the heart of the home,” and oftentimes it’s also the top priority for interior design clients. Today’s guest has dedicated her business to the art of custom cabinetry and kitchen design and with over 15 years of experience, she has a lot of tips to share. Tanya Smith-Shiflett, owner and founder of Unique Kitchens & Baths, has seen and thought of everything when it comes to balancing form and function in these well-loved spaces. IDCO Studio has worked closely with Tanya on a number of projects and I recently had the pleasure of working with her and her team to bring my dream kitchen to life. Working with Unique Kitchens & Baths has been proven invaluable time and time again and I’m so excited to share a fraction of Tanya’s knowledge with you today. 

In this episode, Tanya and I discuss:

CONNECT WITH TANYA 

Website

Instagram

Virtual Design Services

Showrooms

The Austin Tudor Kitchen Design Process

The Latest Austin Tudor Kitchen Update

CABINETRY COLLABORATIONS

Lauren Liess

Lauren Liess Podcast Episode

Light & Dwell

Light & Dwell Podcast Episode

Storie Collective

Zöe Feldman

Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website.

SHOW NOTES

The Interior Collective: Website

IDCO Studio: Website | Instagram | YouTube

The Identité Collective: Blog | Instagram | YouTube

Design Camp: Website | Instagram

Yond Interiors: The Logistics of Distance Design

Episode Details.

In a post-pandemic world, distance design has become increasingly popular, especially considering the opportunities social media brings to discover designers all over the world. Today’s guest, Julia Miller of Yond Interiors, has perfected the art of high-end distance design and an expert client experience. 

Yond Interiors is a boutique interior design studio based in Minneapolis, yet serving clients all over North America. Julia’s interiors have been nationally recognized, for good reason, and she has so much knowledge to share with us today. 

In this episode, Julia and I discuss:

Mentioned in This Episode:

Shore Creative

Growing Your Team with Marie Flanigan

Website Templates for Interior Designers

Design Camp

Better Homes and Garden’s Home Tour

Tips to Getting Published

Design Spec

Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website.

You can follow along with Yond Interiors on Instagram, and discover more of their work on their website.

SHOW NOTES

The Interior Collective: Website

IDCO Studio: Website | Instagram | YouTube

The Identité Collective: Blog | Instagram | YouTube

Design Camp: Website | Instagram

Light & Dwell: Defining Your Signature Style

Episode Details.

It’s no secret that the interior design industry can seem really saturated. Between Pinterest, Instagram and other social media platforms, inspiration is everywhere, making it all the more challenging to identify an aesthetic that stands out from the rest. Today’s guests are Aymee and Molly, the dynamic duo behind Light & Dwell, and they have truly mastered the art of distinguishing their brand and defining a signature style. Lately, I’ve seen them take their brand to new heights as they carry that signature style from physical spaces to digital platforms and beyond. In this episode, we’re getting a masterclass in leaning into a signature style as an interior designer and how to use that to differentiate yourself online.

In this episode, Aymee, Molly, and I discuss:

Mentioned in This Episode:

Dada Goldberg

Dwell Well Furniture

Jake Arnold Podcast Interview

Nebraska Lake House Project

Design Camp

Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website.

You can follow along with Light & Dwell on Instagram, and discover more of their work on their website.

SHOW NOTES

The Interior Collective: Website

IDCO Studio: Website | Instagram | YouTube

The Identité Collective: Blog | Instagram | YouTube

Design Camp: Website | Instagram

Alison Giese: Interior Design As Your 2nd(+) Career

Episode Details. Oftentimes the path to success isn’t linear and it might take a little longer than expected to find your true calling. In this episode of The Interior Collective, we’re exploring ageism in the interior design industry, how to avoid it, and if it even matters. If social media makes you feel like starting a career in your 40s or 50s is out of the question, today’s guest is here to tell you that it’s never too late to break into the industry. Award-winning interior designer Alison Giese found her passion for design after making two major career changes and she’s sharing her tips for breaking into the interior design industry, and creating a sustainable, thoughtful business with longevity.

In this episode, Alison and I discuss:

Mentioned in this episode:

Alison Giese on How to Decorate Podcast

Clara Jung’s Podcast Episode

Erika Powell of Urban Grace

Bunny Williams

Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website.

You can follow along with Alison on Instagram, book a call with her on The Expert, and discover more of her work on her website.

SHOW NOTES

The Interior Collective: Website

IDCO Studio: Website | Instagram | YouTube

The Identité Collective: Blog | Instagram | YouTube

Design Camp: Website | Instagram

Episode Details. As an interior designer, how do you keep your doors open during times of uncertainty? The short answer: Diversify your revenue streams and always, always be willing to pivot. Walking us through this process is Bria Hammel, the creative director and CEO of Bria Hammel Interiors. After over a decade of business, Bria has become adept at finding ways to keep her studio thriving despite any hardships in the national economy. Full service design, complete furnishing projects, spec homes, designs for full neighborhood developments, design expert consultations, a digital store, a physical store, events, and product collaborations–Bria knows how to do it all and how to do it all really, really well.

In this episode, Bria Hammel and I discuss:

Mentioned in this episode:

SOFTWARE & SERVICES