Is it me? Am I the problem? 

Have you ever asked yourself questions like this when experiencing low conversion rates, stagnant sales, or when business was just…tough?

In this episode, I share about a time when a launch was feeling disastrous. We spent tens of thousands of dollars on ads…and halfway through the launch, the sales were abysmal. I made a million mistakes. I felt humiliated, and worse, I was panicked. I kept on telling myself that I wasn't ready (or destined) to sell a two-thousand-dollar offer. 

But during a conversation with my mentor, he helped me remember who I was…a fighter. So, I fought. Every day for the rest of the launch, I went live, sent personalized videos, and sent well over a thousand messages. I didn’t care what it took. For the last three days, I fought.

We ended up closing that launch with $355,000 in sales. 

In this episode, I’m sharing more about how I  turned that disaster into a profitable launch and offering a few tangible tips to help you develop belief, gain confidence, leverage persuasion, and sell the transformation of your own products or services. 

Press play to hear all of this and….

[00:01:22] My experience of launching a $2,000 course and the initial disaster I faced.

[00:05:03] The importance of belief and confidence in selling, and the three psychological strategies to shift one's approach to selling.

[00:09:25] How to use the FBI method to highlight the feature, benefit, and impact of a service for a service-based business.

[00:10:36] How to use the FBI method to highlight the feature, benefit, and impact of a product for a product-based business.

[00:11:38] The importance of selling the transformation and how it can impact the decision-making process of potential customers.

[00:20:41] The importance of clear communication and the impact of body language and tonality in sales.

[00:19:40] The more persuasive words in the English language and how they can be used to capture attention and drive sales.

[00:26:47] The process of becoming confident in sales through practice and perseverance, and the importance of not letting others' opinions dictate one's confidence.

[00:27:54] The importance of showcasing the impact of your offer and leaning into the transformation, rather than just listing features and benefits.

[00:30:02] How to believe in your own worth and capabilities, and tell yourself a better story to overcome self-doubt and make sales for your business.

For complete show notes, visit http://jasminestar.com/podcast/episode356

Sources:

Albert Mehrabian, Mehrabian's Communication Model, https://w

Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Do you ever struggle to find joy in the entrepreneurial journey? 

In this episode (that originally aired on The CLS Experience with Craig Siegel), we didn’t shy away from the hard stuff. Craig and I discussed perfectionism, taking uncomfortable action, practicing self-forgiveness, and navigating tough conversations, which are all inevitable in the entrepreneurial journey (or any journey worth embarking on).

As you may know, in 2020, I became a mother and adopted my baby girl, Luna. One of my biggest regrets was being impatient, not trusting the journey, and not having faith that the perfect baby girl was waiting for me. 

What was the lesson here?

You must trust (and find joy) in the journey in order to stay resilient, knowing that every step forward, no matter how challenging, brings you closer to your success and fulfillment.

You can spend your life thinking that something isn’t even a possibility. But the truth is, everything is figureoutable, and it was believing that the impossible was possible that changed my life. 

How did it change my life, you ask?

When I began to believe that anything was possible, I allowed myself to take messy (and sometimes scrappy) action. I spent countless hours on YouTube and Google to get to where I am today in business. (I basically got my MBA from Google University.) 

But I must say, entrepreneurship is the school of hard knocks. The lessons, successes, and results come from taking ACTION. 

With action come many mistakes and failures, but a failure is only a failure if you don’t learn from it (this is where forgiveness comes in).

Craig and I also discussed how we extend grace as we handle negative conversations on social media and navigate tough conversations in business. 

Click play to hear all of this and: 

[00:04:21] The importance of uncomfortable action for personal growth and success

[00:13:54] My three-part framework for handling negative comments on the internet

[00:26:23] My experience with the adoption process and how it helped me reframe rejection as redirection.

[00:41:24] Why lack of qualifications shouldn’t stop you from pursuing your dreams.

[00:49:01] My company's induction program and how it includes check-ins at 30, 60, and 90 days to assess the progress and fit of new hires.

[00:50:33] How to reframe tough conversations as just regular conversations and the importance of having them.

[00:51:18] Exploring the concept of the story we tell ourselves and how it can affect our relationships and communication.

Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Have you ever thought: 

• “I just don’t understand why I’m not where I want to be in business yet.”
• “Why is it taking so long for me to achieve my goals?”
• “Everything seems to be so much easier and quicker for others.”

If so, I got you. In this episode, you’ll hear three mindset shifts that you can make TODAY that will help you get out of this comparison and lack mindset and into a state of joy, abundance, and gratitude. 

In fact, when you begin to practice these mindset shifts, you’ll discover an increased inner resilience and a renewed ability to stay focused and take aligned action toward your goals.

After you listen to this episode, tag me on stories @jasminestar and share what you are grateful for - I’d love to know!

Press play to hear all of this and more about:

[00:02:26] My childhood neighbor Lupita Guzman, who found joy in receiving hand-me-down roller skates without comparing her gifts to others.

[00:03:35] The negative effects of comparison on social media and my personal experience of comparison during Memorial Day Weekend.

[00:08:39] The Gap and the Gain: the mindset shift of moving from the gap (measuring progress against an ideal) to the gain (measuring progress against previous selves) and the psychological benefits of living in the gain.

[00:10:38] How to shift from focusing on what we lack to appreciating what we have.

[00:11:49] How we increase resilience by practicing gratitude and how gratitude strengthens and improves mental clarity, focus, and self-belief.

[00:14:10] How expressing gratitude enhances relationships, improves communication, and attracts what we want in life.

For complete show notes, visit: http://jasminestar.com/podcast/episode354

Shout out to Dr. Benjamin Hardy and Dan Sullivan for explaining this concept in the book called, The Gap and The Gain.

Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

Do you ever struggle with brain fog? 

Brain fog can lead to forgetfulness, fatigue, and a lack of productivity, which can be detrimental to entrepreneurs. 

What causes brain fog, you ask?

In this episode, Tanessa Shears, Health Consultant for high-achieving entrepreneurs, explains that brain fog is caused by insulin levels, hormone imbalances, and blood sugar stability, which can all be affected by ineffective or inadequate sleep. 

And let’s be honest, as entrepreneurs, it’s easy to work late nights and to compromise sleep for extra hustle time or to finally get in some “me time.”

How do we improve sleep?

Tanessa graciously gives us actionable tips in this episode, including monitoring light intake, considering the timing of meals, and identifying if the activities before bed are promoting restful sleep.

Tanessa also suggests strategies that will help you feel energized in the morning and kickstart your circadian rhythm (hint: she suggests taking a cold shower… !!) 

What is the circadian rhythm? 

The circadian rhythm is the physical, mental, and behavioral changes that follow a 24-hour cycle. These natural processes respond primarily to light and dark and affect most living things, including animals, plants, and microbes. When you're more aligned with your circadian rhythm, you can identify which parts of the day you’re going to be the most productive and alert and can plan your day for success.

Tanessa also helps us identify when we should be scheduling extra rest time and giving ourselves grace for staying in bed longer. 

If you’re ready to feel better AND get more done, click play to hear more about…

[00:02:41] The explanation of brain fog and how it impacts an entrepreneur's productivity and creativity.

[00:06:50] How overcoming brain fog led to financial independence for Tanessa and the ability to pursue other passions.

[00:09:19] The importance of sleep as the foundation of health and how it affects an entrepreneur's productivity, mood, and overall health.

[00:13:24] How circadian rhythm affects the body's 24-hour clock and tips on how to optimize it.

[00:07:52] How brain fog can impact an entrepreneur's productivity and creativity. 

[00:15:33] How monitoring lighting and eating habits can improve sleep quality.

[00:20:49] How the belief that less sleep equals more productivity and the need for “me time” can hinder personal and professional breakthroughs.

[00:23:53] The importance of identifying activities that give peace, joy, and refreshment and how to incorporate them into daily routines.

[00:25:43] Strategies for protecting the sleep you are getting including using light exposure in the morning and getting outside for at least ten minutes.

[00:30:11] Two ways to increase body temper

Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Have you ever been around someone (or a group of people) who made you want to be better?

You know, the ones who push you, support you, and never let you slack off? The ones who constantly remind you to get uncomfortable and GROW? I’ve experienced this a few different times this year.

One of my most recent experiences was learning how to drive a rally car in Texas.

And this is how it went… 

I was planning on attending a retreat for an incredible mastermind community for CEOs and founders called Hampton. Inside of the Hampton slack chat, where we all communicated, I saw a rally car driving invitation inside…and well, I accepted.

I had no idea what a rally car even was (I mean, ya girl had to google it), but I knew I needed to say yes. I said yes because of the people I would meet and the fact that it would be a really uncomfortable experience. 

When I arrived at the rally car race track, I learned that the rally car was a stickshift, which I did not know how to drive. (What’s a good lesson without a little setback, am I right) So, the instructor had to teach me how to drive a stick before the actual rally car lesson.

It was pouring rain, and the windows were completely foggy inside. (You can probably see how difficult this was, right?) And I just kept on reminding myself that I WANTED to be uncomfortable.

But I was so embarrassed. I just kept telling the instructor how sorry I was, and even though he was so patient, I am sure he had nightmares about teaching me. 

But at some point during the lesson, I started listening to his rally car advice differently, and I found myself applying it to business.

I think sometimes the best way to learn in your industry is to learn outside of your industry. Would you agree?  Press play now to hear more about:

[00:00:13] My word of the year, "rebirth," and how it has manifested in different areas of my life.

[00:02:12] My experience with Hampton, a community for CEOs and founders 

[00:06:40] Stepping out of my comfort zone and normalizing failure and adventure for my daughter, Luna.

[00:7:10] Why I asked JD if Luna could come to the rally car race with us

[00:08:28] Why it’s important to normalize failure and vulnerability in business and what we did during our “F-Up Night” 

[00:13:51] Three business lessons I learned from rally car racing

For full show notes, visit jasminestar.com/podcast/episode352 

Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

Have you heard of a Force Multiplier?

A Force Multiplier serves as the behind-the-scenes, right-hand person to the CEO or founder of an organization. 

This term was coined by Adam Hergenrother (CEO and Founder) and Hallie Warner (Chief of Staff) with Adam Hergenrother Companies, who have been working together for over 12 years. The Founder and the Force Multiplier is a concept that started with a blog that later became a book, then a movement, and now an organization.

But Adam didn’t hire Hallie to become a Force Multiplier. 

He hired her to be a Marketing Assistant, and after about 3 months of working together, he realized that she would become his Executive Assistant (it took 6 or 7 Executive Assistants before finding her!). 

Now, Hallie serves as the Chief of Staff, and Adam considers her his Business Partner.

In this episode, Adam explains the three most important things a Founder must do: cast a vision, provide clarity and direction, and make quality decisions every day.

But if the Founder is unclear on what the vision is and struggles to provide clarity and direction to others, making good decisions becomes much more difficult, and too much time is spent making decisions on 80% of the things that don’t matter.

I had to pause Adam here: Why 80%? Where did that number come from?

He referenced the Pareto Principle (also known as the 80/20 Rule): 80% of X is caused by 20% of Y. (Here is an example: 80% of results come from 20% of actions.)

These 80% of decisions can be handed off to someone who has the ability to think like an entrepreneur, while the CEO or founder focuses on the 20% of decisions that move the needle forward.

Basically, Force Multipliers and CEOs are like Batman and Robin. And what’s really cool? The CEO/founder isn’t Batman. 

Intrigued? Wanna know more about Force Multipliers, how to find them, and the hiring process? Gotcha covered! Click play now to hear:

[00:01:05] The role of a Chief of Staff as a force multiplier and business partner to the CEO or founder.

[00:03:27] How Hallie helped Adam with a morale issue in their organization by taking his thoughts and triangulating with other leaders to come up with a plan.

[00:04:51] Adam explains that the three most important things a leader must do are to cast a vision, provide clarity and direction, and make quality decisions every day.

[00:09:14] How The Pareto Principle applies to decision-making, and Adam’s advice to leaders to focus on the 20% of decisions that matter instead of getting caught up in the 80% that don’t matter.

[00:11:51] How to know if you need a Force Multiplier and (if so) what the hiring process looks like.

[00:21:53] How to know when it's time to make the ini

Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Getting out of your comfort zone and choosing to play at a bigger level is a DAILY choice, my friend.

But how do you stay accountable to showing up bigger and not shrinking back down when you just feel like hiding under a rock?

That’s the exact question that Suzan Czajkowski, one of our members on the inside of Social Curator, shared during a recent group coaching session. 

In this episode, you’ll hear our coaching session - and lemme tell you, it was POWERFUL. As Suzan courageously shared her struggles and stepped into her power, we talked about several techniques for showing up as our true selves and taking up space in the world. 

If you’re ready to quit playing small and start stepping into your power, this episode is for you! 

Click play now to hear more about:

[00:02:11] The process of making a declarative statement and verbalizing goals.

[00:07:47] The impact that taking up space has on others.

[00:08:41] The daily decision of taking up space.

[00:09:34] The practical aspects of playing big and taking up space.

[00:10:27] The importance of having safe people to help you take up space and show up as your fullest self.

Want to connect further with Suzan? You can find her on Instagram.

Want to join Social Curator and be a part of a Community that cheers you on and pushes you forward? Click >>HERE<< to learn more!

For complete show notes, visit: jasminestar.com/podcast/episode350a

Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

Hold tight, friend - we’re taking a deep dive into my story and the many pivots that I’ve taken in order to be standing here today. 

As a bootstrapped founder, I’ve learned many lessons, encountered many challenges, and pivoted MANY times. 

At each turn, I was uneducated, unfunded, unqualified, and unprepared to start a new business, but I did. 

In my first year of business as a photographer, I earned six figures. 

Within three years, I got awards for my work and traveled the world with my camera.  My career took off, and I began creating content, teaching, and consulting, which generated multiple 7-figure revenue streams.  Here’s a peek at my career iterations…

2006: Photographer 

2010: Content Creator 

2012: Consultant 

2015: Course Creator 

2017: Membership Founder of Social Curator

2020: SAAS CEO of Social Curator

When we built our own tech stack on the inside of Social Curator in 2020, I had no idea how to run a tech company. I was paralyzed with fear, and the responsibilities intimidated me.

I was seriously so nervous about going to the tech meetings that my stomach churned with acid waves.

But more than that fear, I loved our team. I was determined to learn as fast as I could, so I invested in coaching, mentors, and communities to figure out how to actually run a software company.

Now, Social Curator integrates with all of the major social platforms and helps entrepreneurs plan, create, and schedule their content, saving them so much time and energy.

Our upgraded platform debuted earlier this month, and the feedback was incredible.

We celebrated by hosting a free masterclass that showed our attendees how to create a month of content in less than two hours with our upgraded platform. (Wanna learn more about Social Curator? Click >>HERE<<)

Friend, I hope that hearing these challenges and lessons that I’ve learned over the past several years will help you in some way. 

Click play now to hear all about: 

• [00:06:37] How I started my photography business 
• [00:08:59] My career iterations, from being a photographer to a course creator and eventually becoming a CEO of a SAAS company
• [00:10:35] The challenges of building a SAAS business as a non-technical founder 
• [00:14:48] How I scrappily launched Social Curator
• [00:17:08] Why I decided to hire a CTO to build our own product and development team
• [00:23:46] The process of rebuilding our tech stack, incorporating new features, and debuting our upgraded platform in May 2023.
• [00:25:26] My five simple steps to grow a business.

For complete show notes, visit: jasminestar.com/podcast/episode350

Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Did you know that the human brain is literally wired to LOVE and REMEMBER stories, making storytelling one of the most powerful forms of communication?

Intrigued?

Then you’re gonna love this episode with copywriter and author Laura Belgray, where we chat about her new book, the importance of sharing powerful stories, and creating content when feeling uninspired. 

Fun fact: Laura is one of the most loved guests I’ve had on the podcast – if you haven’t yet listened to our conversation “How to Get Paid to be You,” - click >>HERE<< to do so! You won’t regret it! 

But back to this episode… you’ll wanna listen in if you’re curious about Laura's approach to writing and her top tips for how and when to incorporate personal stories into your work (and when not to). She also graciously shares her storytelling techniques and how to authentically integrate personal stories into professional content effectively… this episode is a GOOD one, friend.  Click play to hear more about:

• [00:04:39] Why it’s important to create content even when you’re not feeling inspired and how it can lead to great ideas.
• [00:08:10] Practical tips for creating content even when you’re uninspired.
• [00:12:36] How to find the linchpin that connects your personal life to your work.
• [00:14:33] Laura’s process for finding the takeaway or point of view in stories, even when they start out as just funny anecdotes.
• [00:15:24] How to reverse-engineer stories to start with a lesson or point 
• [00:19:15] The process of writing stories and how the point of the story may not come until after the story is written. 
• [00:21:18] How revealing personal stories in business can create a connection with your audience.
• [00:24:09] Incorporating personal stories into writing and making them specific to bring them to life.
• [00:26:33] Laura’s tips on finding your voice when writing
• [00:30:20] Why Laura chose to write a memoir-based book instead of a prescriptive book, despite pressure from others
• [00:32:23] Why it’s important to do what brings you joy, even if it's unconventional.

If you’d like to connect further with Laura, visit Talkingshrimp.com. You can also follow Laura on Instagram at @laurabelgray and listen to her previous episode on the Jasmine Star Show >> HERE <<

More about Laura:

Laura Belgray is the founder of Talking Shrimp, co-creator of The Copy Cure, and author of Tough Titties: On Living Your Best Life When You're the F'ing Worst. An award-winning copywriting expert, she helps entrepreneurs find the perfect

Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Have you ever set an unrealistic timeline to hit a goal or complete a project?

Actually, let me rephrase that.

Have you ever started a project and set a deadline by which the project should be done - and then at some point realized that deadline was going to be harder to hit than you thought?

I’ll be honest: this has happened to me.

Multiple times.

In fact, in 2020 our team was working tirelessly to prepare for a big promotion. We had set a deadline and, after a few weeks, I realized that it was going to be hard to meet it.

I was talking this through late one night with JD and he asked me, “Why can’t you move the deadline?”

His question (though annoying in the moment) was brilliant. It helped me realize that I had unknowingly applied a meaning to the deadline - if we hit it, it meant we were a capable team.

But that wasn’t at all true. It was just a story I was telling myself.

So I started asking myself a different question: could I have the courage to change the deadline without it meaning something about myself and/or my business?

If the answer was yes, I needed a framework to know if changing the deadline was in the best interest of our team and our customers. If you’re in need of this framework - I call it the “decision to delay” framework - then click play now to learn:

• [00:29] How the best business owners think about deadlines
• [01:22] The decision I faced in 2020 on whether to push back a deadline
• [03:04] What I learned about the meaning I was applying to deadlines I created
• [06:10] The decision I faced in February 2023 on whether to push back a deadline
• [09:19] The “decision to delay” framework that I used with the team in February
• [12:09] What I was thinking and feeling as a CEO back in February
• [15:56] What I learned from choosing to delay

For full show notes, visit jasminestar.com/podcast/episode348

Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.