In a profession known for its cutting edge competition, three agents are redefining what it means to be a real estate agent one good deed at a time.

For Ray White Northern Coast Director of Investment Growth Janine Prinsloo, Buxton Geelong Group Director Matt Plunkett and Ray White Erskineville Senior Sales Executive Moira Verheijen, real estate isn’t just about doing deals, it’s about using the platform to give back to their clients and their communities.

In this special edition of the Elevate podcast, hosted by Kylie Dulhunty, the trio reveal their acts of kindness, why they look to help others and how, even though it’s not the aim, they help build a personal brand and shape their success.

Janine reveals that her dedication to kindness, from crafting memorable gifts to consistently going the extra mile, has enriched her career and deepened her client relationships in property management.

Matt shares how his philanthropy and innovative use of real estate tools not only support community causes but also humanise the industry, showing that genuine engagement can redefine the role of real estate agents.

Moira explains how her signature gesture of baking cookies for open houses enhances her relatability, creates lasting impressions, and strengthens client relationships, emphasizing the power of personal touches in real estate.

“We don’t do it for business. Definitely not. I can guarantee that. It’s because I want to help, first of all, but I think it shows the human side of a real estate agent as well.” – Matt Plunkett

If you know of a real estate professional doing good deeds for their clients or community please let us know at [email protected]

The post The kindness collective: How authenticity, generosity, and giving back transform real estate success appeared first on Elite Agent.