In this week’s podcast episode, Jack Jostes discusses the importance of identifying your Hell Yes Customer for your snow and landscape company. 

Listen to the full episode to: 

• Understand who your Hell Yes Customer is and why they should choose your company over others 
• Download the Hell Yes Customer  worksheet to help you clarify your target customer and offers 
• Hear examples of unique selling positions that can set your company apart from the competition
• Understand the importance of alignment among team members in defining your Hell Yes  Customer

Show Notes:

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Book your Free 15-Minute Brainstorm Call: https://landscapersguide.com/brainstorm

Listen to The Landscaper's Guide to Sales and Marketing in the New Economy: https://landscapersguide.com/the-landscapers-guide-to-sales-and-marketing-in-a-normal-economy/

Download your Hell Yes Customer Worksheet Here

In this podcast episode, Jack Jostes interviews Mike Callahan, CEO and founder of Simple Growth, about the five key hurdles that landscape companies face on their path to $10 million in revenue. 

They uncover those 5 hurdles and share tips for overcoming them. Listen to the full episode to hear:

• How a scorecard can help you retain A Players on your team
• A simple concept called the Big Three
• How to create simple, scalable service offerings
• The significance of financial clarity
• How to incentivize employees based on productivity & profitability

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Connect with Mike Callahan on LinkedIn: https://www.linkedin.com/in/simeplegrowth/

Check out Simple Growth online: https://www.simplegrowthsystems.com/

How to Automate Your Landscaping Sales Process & Avoid Business Owner Burnout: https://landscapersguide.com/how-to-automate-your-landscaping-sales-process-and-avoid-business-owner-burnout/ 

Today Jack Jostes takes you behind the scenes of his annual Elk Hunting Experience in the mountains of Colorado with one of his clients. Even if you’re not a hunter, check out today's podcast to hear a story of adventure and four wheel drive in the high country of Colorado. The holidays are quickly approaching, and he also gives a gift suggestion that every outdoor enthusiast will appreciate and enjoy.

Listen to today’s episode to discover:

• The exciting story of Jack’s successful cow elk harvest
• How an annual goal can motivate you throughout the year to do your best work
• Why you should always be prepared to bargain (especially when you’re low on gasoline)
• A lesson in why it’s important to keep going, even when you want to quit
• Jack’s most useful and favorite piece of outdoor equipment that every outdoor enthusiast needs in their backpack

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Schedule your free 15-minute Marketing Brainstorm Call: https://landscapersguide.com/brainstorm

Join us for our upcoming webinar: Brand Your Sales Process to Get the Owner OUT of Sales: https://landscapersguide.com/events

The results are in…and in this episode of The Landscaper's Guide Podcast, Jack Jostes discusses the highlights of the 2023 Snow & Landscape Sales Survey. The survey, which interviewed nearly 200 companies in the snow and landscape industry, covers topics such as sales close rates, marketing budgets, and the most effective marketing strategies.

Watch today’s episode to gain more insight on how landscape companies across the United States are growing their business and use these results to create a marketing plan that will help you accelerate your company growth in 2024.

In this episode, you’ll discover: 

• The number one marketing strategy used by landscapers across the country
• The connection between your annual marketing budget and annual revenue
• How much other landscape companies in your region are spending on marketing
• The biggest challenge for landscape company owners reported in 2023 

Watch the full episode + see the transcript at: https://landscapersguide.com/results-from-the-2023-snow-and-landscape-sales-survey/

Download the results of the Snow & Landscape Sales Survey: https://landscapersguide.com/survey

Book your free 15 minute Brainstorm: https://landscapersguide.com/brainstorm 

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

In today’s podcast episode, Jack Jostes features Andrew Hardison as the winner of this year’s “What’s Working Now” contest from the 2023 Landscaper’s Summit.  Andrew challenges the belief that working 80 hours a week is necessary for success and shares his strategies for taking control of your time and serving customers more effectively. 

During his (hilarious & fun) presentation, Andrew shares the importance of: 

• trusting your team
• being selective with projects & choosing Hell Yes Customers 
• charging for initial consultations 
• investing in a professionally designed website
• continuously learning and growing to be a better leader 

Purchase a digital replay of the 2023 Landscaper’s Summit: http://landscapersummit.com

Join us for an upcoming virtual webinar: https://landscapersguide.com/events

Watch the full episode + see the transcript at: https://landscapersguide.com/how-to-take-control-of-your-time-to-serve-customers/ 

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

In this episode of the Landscaper's Guide Podcast, and in honor of Halloween, Jack Jostes discusses 7 things that may be scaring potential customers away from working with your snow & landscape company. 

WARNING: if you don’t like terrible puns and dad jokes…do not watch today’s episode.

Today Jack talks about how: 

• Old, low-quality website photos make your company look outdated
• Lack of response to negative Google reviews is bad for your online reputation
• Fake reviews on Facebook mislead prospects who are researching your brand (and what to do about them)
• Unprofessional social media content can spook potential customers
• Effective SEO for top Google rankings helps you get seen & hired by more Hell Yes Customers

Watch the full episode + see the transcript at: https://landscapersguide.com/7-ways-your-marketing-is-spooking-away-potential-landscape-customers-this-halloween/ 

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Book your free 15 minute Brainstorm call here: https://landscapersguide.com/brainstorm

The Landscaper’s Summit is a virtual conference happening on October 26th, 2024. In today’s podcast episode, Jack Jostes shares nine reasons why snow & landscape companies should consider attending the summit. 

Attend the Landscaper’s Summit if you want to: 

• learn how to become a manager and leader
• increase employee retention through communication
• improve your sales process
• understand key numbers for profitability
• Get free pizza delivered to your doorstep
• gain insights on acquiring maintenance clients
• find ways to have more personal time
• improve employee culture and retention
• get inspired by successful landscape professionals. 

The Landscaper’s Summit offers educational sessions from sponsors like Team Engine, aspire Software and McFarlin Stanford, networking opportunities, and the chance to learn from green industry experts who are killing it in the industry. Early bird tickets are available for $97 through Oct 20, 2023.

Register for the 2023 Landscaper’s Summit: https://landscapersummit.com 

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Today, Jack Jostes interviews Megan Parker, a certified executive leadership coach at McFarlin Stanford. In this episode you’ll get a preview of Megan's upcoming presentation titled “Don’t Take the Monkey” at the upcoming Landscaper's Summit happening on October 26, 2023, where she will provide interactive coaching exercises and tools for landscapers to improve their coaching skills. 

Listen to learn: 

• how coaching employees to find their own solutions helps them gain confidence and prevents the burden of problem-solving from falling on the leader.
• the importance of setting clear expectations and using a “coach approach” to help employees think through problems and develop their own solutions. 
• examples and strategies for coaching employees who may lack motivation or confidence, as well as those who may need additional training or support. 

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Get your ticket for the 4th Annual Landscaper’s Summit: https://landscapersummit.com

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Connect with Megan Parker from McFarlin Stanford on LinkedIn.

What would happen to your landscape company if you were banned from Google for 18 months? In today’s episode, Kelly Slater, VP of Pleasant Landscapes shares the consequences of working with a shady SEO company, how working with Ramblin Jackson transformed her online presence and got her out of Google Jail, and her secret to hitting her goal of 500 maintenance clients.

In this episode, Kelly shares: 

• The importance of letting go of clients who aren’t profitable to reach your goals
• How to build trust with your team by implementing a zero-tolerance policy for rude clients
• Why a revamped website, Google Reviews & great photos are essential for any landscape company looking to grow

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/from-google-jail-to-500-maintenance-clients-with-kelly-slater/

Get your ticket for the 4th Annual Landscaper’s Summit: https://landscapersummit.com

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Check out Pleasant Landscapes & connect with Kelly Slater: https://www.pleasantlandscapes.com/

On today’s podcast, I’m bringing you stories of real-life landscape companies that I met while attending NALP’s ELEVATE event in Dallas, TX. The green industry connects people from different backgrounds – from military to master’s degree students – who all share a common passion for landscaping, horticulture and ultimately serving others. Today we’re highlighting those people and giving you an inside look at what they’re doing to thrive in the snow & landscape industry.

Listen to the episode and hear stories from:

• A podcast listener who left the green industry and eventually came back who shares what their career path looks like now
• A college student who’s passionate about the green industry and is pursuing their Master’s in Horticulture (and looking for an internship!)
• A Coast Guard Reservist who’s gone 60 days at a time while also running a full-time landscape company
• And a landscape business owner who started mowing lawns at the age of 11, which ultimately led to him running a successful landscaping business in GA.

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Register for the upcoming Landscaper’s Summit on Oct 26th: https://landscapersummit.com

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Connect with Anthony at Russo Landscapes: https://www.russolandscapes.com/

Connect with Johnathan Hampton on LinkedIn: https://www.linkedin.com/in/jahampton0121/

Connect with Chris at Perfect Cut Landscaping: https://perfectcutlandscapingfl.com/

Connect with Joe at Groundshog: https://groundshog.com/

Learn how to get six months of Aspire free at https://ramblinjackson.com/aspire/