The Law Firm Marketing Minute

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Do you want to get more out of your email newsletter? If you’re already putting in the work to create and send it out, why not make sure it’s reaching as many people as possible? This week on the Law Firm Marketing Minute, Daniel divulges some new ways to expand the reach of your newsletter.

The post How to Reach More People With Your Email Newsletter – LFMM 169 appeared first on Spotlight Branding.

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This week, Spotlight Branding co-founder, Daniel Decker, goes over social media. He dives into what you should (and shouldn’t!) be posting on social media as a business and explains how to give valuable content to your followers while keeping you at the top of their minds. Then, when the need arises for a lawyer, you’re […]

The post What Are You Trying to Accomplish on Social Media? – LFMM 168 appeared first on Spotlight Branding.

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Check out some reasons why video is so important to have on your website. Not only does it make you more personable, and help visitors feel like they know you, it establishes credibility. Click below to listen to the whole podcast and learn more reasons why video is essential to your law firm’s website.

The post Why You Need Video on Your Law Firm Website – LFMM 167 appeared first on Spotlight Branding.

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In this episode, Daniel explains the difference between “branding” and “marketing”. A lot of people use these terms interchangeably, but here are some of the key differences, and why they matter for your law firm.

The post Branding versus Marketing – LFMM 166 appeared first on Spotlight Branding.

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This time on the Law Firm Marketing Minute, Daniel explains why you need to establish your brand as an attorney. Click play to learn five reasons why your firm needs to brand itself.

The post Five Reasons Why Your Brand Matters – LFMM 165 appeared first on Spotlight Branding.

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In this episode of the Law Firm Marketing Minute, Daniel Decker reveals why your marketing should act as a gatekeeper to your services. While you want to attract clients, some simply aren’t worth the hassle and can prevent you from establishing yourself as an expert in your field.

The post Your Marketing As a Gatekeeper – LFMM 164 appeared first on Spotlight Branding.

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Click here to listen to the latest Law Firm Marketing Minute, where Daniel explains the importance of following up with potential clients. Keeping top-of-mind awareness with your networking connections is the key to earning their business.

The post Get More From Your Networking by Following-Up – LFMM 163 appeared first on Spotlight Branding.

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On this episode of the Law Firm Marketing Minute, hear Spotlight Branding co-founder, Daniel Decker, reveal why narrowing your firm’s focus is the best thing you can do.

The post Don’t Be Afraid to Narrow Your Focus – LFMM 162 appeared first on Spotlight Branding.

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Check out the newest podcast, and find out the answer to the question “What is “Top of Mind Awareness?” Once we’ve answered that, keep listening to find out why this idea is so important for lawyers.

The post What is “Top of Mind Awareness?” – LFMM 161 appeared first on Spotlight Branding.

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Take just a couple minutes and listen to our latest podcast, on the Commodification of the Legal Industry. In a world where everything is becoming do-it-yourself and people can get legal advice on the internet, learn how to stand out and make yourself an expert in your field.

The post The Commodification of the Legal Industry – LFMM 160 appeared first on Spotlight Branding.