The Law Firm Marketing Minute

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Not everyone who visits your website will be in immediate need of an attorney. But when something happens to them, and they need to hire a lawyer, you want to be the first person that comes to their mind. To find out how to stay relevant to your “lukewarm” website visitors, click to listen to […]

The post How to Capture “Lukewarm” Website Visitors – LFMM 179 appeared first on Spotlight Branding.

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How can Starbucks charge $5 for a cup of coffee and Disney World charge double the price of any other amusement park? They’ve turned their product into an experience. Why not do the same with your law firm?

The post Is Your Law Firm Ready for the “Experience Economy”? – LFMM 178 appeared first on Spotlight Branding.

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Visitors to your website want to know that you can handle their case and help them during a very stressful situation. They don’t want to be distracted by random phrases all over your website that don’t fit in with your content. Why try to please the SEO robots and move up from the top of […]

The post Write Your Website Content For Humans, Not SEO Robots – LFMM 177 appeared first on Spotlight Branding.

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The vast majority of people do research online before choosing a lawyer, and the odds are your Avvo profile pops up on a Google search. You need to make sure you have a good rating, or it could be costing you clients. This week on the Law Firm Marketing Minute, Daniel has some tips, straight from […]

The post How to Improve Your Avvo Rating – LFMM 176 appeared first on Spotlight Branding.

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When someone needs an attorney, odds are they are going through a stressful time. They want to know that they can trust the person they choose to handle their case. On this episode of the Law Firm Marketing Minute, Daniel gives you some great ways to establish that trust in your marketing.

The post Build Trust – LFMM 175 appeared first on Spotlight Branding.

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Are your marketing efforts inviting the wrong type of clients to your firm? Quantity can be good in some scenarios, but you should be looking to attract clients that can pay for your services and need assistance in your area of expertise. Click to listen to Daniel go over some marketing tips to attract the right type […]

The post Who Are You Inviting? – LFMM 174 appeared first on Spotlight Branding.

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Spotlight Branding co-founder, Daniel Decker, explains how you can take a long weekend without feeling guilty that work isn’t getting done. There are systems that you can put in place so that your business can run smoothly without you being in the office. Click to listen and find out more.

The post Memorial Day Weekend – LFMM 173 appeared first on Spotlight Branding.

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We get this question a lot, and we want to assure you that you aren’t annoying your email list with your newsletter. Click play to hear Marc explain why an email newsletter is worth it, and is way more valuable than annoying.

The post Won’t My Law Firm Email Newsletter Just Annoy People? – LFMM 172 appeared first on Spotlight Branding.

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Click here to listen to Marc go over the social media channels that are most effective for small law firms. The key here isn’t that you’re not going to find clients on social media, but when they’re in need of a lawyer, that’s where they’ll find YOU.

The post What Social Media Accounts Should a Law Firm Have? – LFMM 171 appeared first on Spotlight Branding.

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Spoiler Alert: It’s not as important as you may think. Companies that offer a “one stop shop” package that includes SEO are probably not moving your Google ranking up the list, unless you’re spending hundreds of dollars on SEO specifically. Don’t get caught up in adding keywords awkwardly on each page of your website, click […]

The post How Important is it that I SEO My Law Firm Website? – LFMM 170 appeared first on Spotlight Branding.