The Law Firm Marketing Minute

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While you don’t need a new website every year or two, there are a couple key features that your website DEFINITELY needs to have. Daniel outlines some of the characteristics of a website that needs an upgrade in this episode of the Law Firm Marketing Minute.

The post How to Tell When it’s Time for a New Website – LFMM 199 appeared first on Spotlight Branding.

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When a potential client thinks of your practice area, are you the first person that comes to mind? If a need arises for a person to hire an attorney in your field, do they remember your name above all your competitors’? If not, it’s ok. Listen to this episode of the Law Firm Marketing Minute […]

The post Are You Perceived as an Expert? – LFMM 198 appeared first on Spotlight Branding.

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There are a lot of things to consider when opening a law firm, and you want to make sure you spend your limited marketing resources on the things that will bring back the greatest ROI. In this episode, Daniel goes over the two main areas you should focus your marketing on when starting your own […]

The post “I Just Opened My Law Firm, Where Should I Start With My Marketing?” – LFMM 197 appeared first on Spotlight Branding.

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It’s easy to be consumed with SEO when that’s all anyone seems to be talking about when it comes to marketing. But there are so many things that you NEED to have in place first. If your website isn’t up to par, the last thing you want to do is pay your life savings to […]

The post Don’t Get Obsessed With SEO – LFMM 196 appeared first on Spotlight Branding.

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Short answer: Yes. But it’s important to know why you need a mobile website, and even the risks your law firm may encounter by NOT having a mobile version. In this episode of the Law Firm Marketing Minute, Daniel explains all the reasons why having a mobile website isn’t just recommended, but vital.

The post Do I need a Mobile Website? – LFMM 195 appeared first on Spotlight Branding.

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This is a valid question, and you’re probably wondering what benefit you get from giving away valuable information to your website visitors who haven’t become clients yet. On this episode, Danny explains why it’s smart to include some free information for visitors on your law firm website, and how it helps you in the long […]

The post “Why Should I Give Information Away for Free?” – LFMM 194 appeared first on Spotlight Branding.

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We’re heading towards the home stretch of 2017. Are you on track to finish the year strong, or do you have a little catching up to do before we roll into 2018? If not, Danny has a special offer for the first TWO people to take action. Listen to this episode and find out how […]

The post Your Fall Marketing Check-In – LFMM 193 appeared first on Spotlight Branding.

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When you put your valuable time and effort into a blog post, you want to make sure it’s seen by as many people as possible. Click play to find out how you can get the most mileage out of all your blog entries and repurpose them to get even more use out of them.

The post How to Get the Most Mileage Out of Your Blog Entries – LFMM 192 appeared first on Spotlight Branding.

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Blogging shows credibility on your site, making you stand out as an expert before a potential client even contacts you for the first time. In this episode, Daniel explains how frequently you should add a blog post to your website.

The post How Often Should I Blog? – LFMM 191 appeared first on Spotlight Branding.

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You could legitimately be the best lawyer around in your field, but if your past clients can’t remember your name when an opportunity for a referral arrises, you’re missing out on business. Listen to this episode of the Law Firm Marketing Minute to find out how to stay on the minds of your past clients […]

The post The Single Best Way to Increase Referrals – LFMM 190 appeared first on Spotlight Branding.