The Law Firm Marketing Minute

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The end of the year brings holidays and Quarter 4, which can be a very stressful time. Danny encourages you on this episode to keep moving forward and stay focused on your goals for the year. Enjoy the holidays, but do your best to finish this year strong!

The post The Holidays Are Almost Here… Don’t Lose Focus! – LFMM 209 appeared first on Spotlight Branding.

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Click play to learn the 5 questions you should be asking to better understand your clientele. The key to making them want and need your services is by putting yourself in their shoes and understanding their motivations.

The post 5 Questions to Understand Your Market – LFMM 208 appeared first on Spotlight Branding.

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In this episode, Daniel gives you 4 ways you can stay top-of-mind with clients, so they’ll remember your name when the need arises to hire an attorney again. They’ll also be able to tell their friends about you when they have an opportunity to make a referral.

The post How to Generate More Repeat Business – LFMM 207 appeared first on Spotlight Branding.

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It’s pretty simple, yet not commonly done on social media. On this episode of the Law Firm Marketing Minute, Daniel explains how to stand out from your competitors on the top social media platforms, all while staying top-of-mind with your followers.

The post One Simple Way to Stand Out on Social Media – LFMM 206 appeared first on Spotlight Branding.

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There is so much more to the internet than Search Engine Optimization. There are over 1.3 million lawyers in the United States, but there is only ONE spot at the top of page 1 on Google. Getting that number 1 spot, is nearly impossible. Even making Page 1 is going to cost you thousands of […]

The post Why It’s Easy to Waste Money on SEO – LFMM 205 appeared first on Spotlight Branding.

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New is exciting. It’s why there’s a frenzy every time Apple announces a new product or Starbucks releases a new drink. But like the Apple Pencil and the Unicorn Frappuccino, they’re not always an improvement on what’s already out there. Don’t get caught up chasing the new, shiny marketing idea just because it’s the current […]

The post Don’t Chase the Bright Shiny Objects! – LFMM 204 appeared first on Spotlight Branding.

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There’s a saying that “The confused mind never buys” and when it comes to hiring an attorney, this is especially true. As a lawyer, you’ve spent years in school and you are extremely knowledgeable about your practice area. However, to potential clients, it can be a bit intimidating and overwhelming to hear all the legalese. […]

The post Simplicity Wins – LFMM 203 appeared first on Spotlight Branding.

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The internet is huge and there are a lot of different aspects involved in creating an effective internet foundation. In this episode, Daniel goes through the different channels you need for your law firm, and which ones you should begin with.

The post Where to Start With Your Internet Presence – LFMM 202 appeared first on Spotlight Branding.

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Referrals are one of the best sources of business, and you’ve definitely heard us talk about the power of client referrals. However, when someone is referred to you, they need to be impressed by what they see: a solid website, social media presence, consistent touch points, etc. Make sure when someone looks you up after […]

The post Your Web Presence Matters, Even if Your Practice is Based on Referrals – LFMM 201 appeared first on Spotlight Branding.

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On this episode of the Law Firm Marketing Minute, Danny explains why writing blog posts for robots doesn’t work; and why you should write to your real, human audience instead. Click below to listen to the full episode and see why this is so important.

The post Write Your Website Content for Humans, Not SEO Robots – LFMM 200 appeared first on Spotlight Branding.