The Law Firm Marketing Minute

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Tracking your results and conversions is imperative if you want to know which marketing channels are giving you the best return. When you’re spending money in several different avenues, you have to be aware of the strategies that are converting the highest, and are producing clients that you actually want to work with. Referred clients […]

The post Know Your Numbers – LFMM 229 appeared first on Spotlight Branding.

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You don’t want to annoy your subscribers, but you want to stay on the top of their mind. But here’s the thing: your email subscribers signed up to be on your list; they opted into receiving your emails and the valuable information you are offering them. They always have the option to unsubscribe if they […]

The post How Often Should You Send Your Email Newsletter? – LFMM 228 appeared first on Spotlight Branding.

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We’ve gotten this question a lot lately, but we don’t have a huge vendetta against Search Engine Optimization, we just believe in a better way to market your law firm. With SEO, there can only be one ad at the top of page 1 for any given search. Plus, with Google’s constantly changing algorithms, you could […]

The post “Why Do You Hate SEO So Much??” – LFMM 227 appeared first on Spotlight Branding.

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Before coming up with random topics to write about, it’s important to realize the purpose of your blog and what all you’ll do with the entries you post. You can post them on your website, share them on social media, send them to publications to be published, etc. There are a lot of ways to […]

The post What Should I Blog About? – LFMM 226 appeared first on Spotlight Branding.

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Creating a roadmap for this year, and even for the next 10 years is so helpful for determining which steps to take in order to achieve your goals. If you know what financial goals you want to hit in the next few years, figure out how much each client is worth to you, then decide […]

The post What’s the Plan? – LFMM 225 appeared first on Spotlight Branding.

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Part 2 of 2. In this second part of the series “How To Compete With DIY Legal Websites,” Daniel dives in deeper on how to make top-notch clients seek you out. Instead of trying to beat out these DIY websites on price, make your prices worthy of high quality clients. In this era of commodities, now […]

The post How To Compete With DIY Legal Websites, Part Two – LFMM 224 appeared first on Spotlight Branding.

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Part 1 of 2. How do lawyers compete with sites like LegalZoom and RocketLawyer who offer templated contracts for users at super cheap costs? It’s not feasible at all for you to get your rates lower than what these sites are offering, and it’s not what your goal should be. You shouldn’t try to compete […]

The post How To Compete With DIY Legal Websites, Part One – LFMM 223 appeared first on Spotlight Branding.

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The legal profession dates all the way back to ancient Athens; it’s one of the oldest professions that’s still around today. While there have certainly been many many developments that changed how lawyers do their job, the fundamental tools for getting business haven’t changed as much as you think. The “Four R’s” are still relevant […]

The post The Fundamentals Still Matter – LFMM 222 appeared first on Spotlight Branding.

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In this Law Firm Marketing Minute episode, Daniel outlines the 4 elements that should make up your marketing portfolio, and the purpose of each one, as well as the importance of having them all work together.

The post Your Marketing Portfolio – LFMM 221 appeared first on Spotlight Branding.

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So you’ve set your goals for 2018, you know what you want to accomplish in your business. Now you need to figure out how you’re going to go about that; which strategies to implement and which tools to use to do it. On this episode, Daniel explains the difference between these two terms and how […]

The post Tools Versus Strategy – LFMM 220 appeared first on Spotlight Branding.