The Law Firm Marketing Minute

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If consumers don’t recognize the difference in value, they’re going to choose the cheapest option. As an attorney, this is a dangerous place to be.

The post If You’re Not A Celebrity…You’re A Commodity – LFMM 249 appeared first on Spotlight Branding.

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All good marketing tells a story. A common mistake is positioning your firm as the hero of that story. Rather, you should be the trusted advisor who helps the hero (E.g. the client) get to a better place in their life.

The post The Story Isn’t About You – LFMM 248 appeared first on Spotlight Branding.

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Letting your work speak for itself is not enough. While it’s admirable, you need a real growth strategy.  

The post Being A Good Lawyer Isn’t Enough – LFMM 247 appeared first on Spotlight Branding.

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Create a unique experience and value for your clients so that you can’t be compared apples to apples with other attorneys. If you haven’t built a brand for yourself…you’re a commodity.

The post A Lesson From My Uber Ride – LFMM 246 appeared first on Spotlight Branding.

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GKIC SuperConference Part 2: In this episode, we discuss how search engines (e.g. Google, Bing, Yahoo) are typically the last resort when it comes to making important decisions. Most people don’t “search” for a service provider if they have a better option.

The post Circumvent Search – LFMM 245 appeared first on Spotlight Branding.

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GKIC SuperConference Part 1: In this episode, we discuss taking deliberate and intentional steps to becoming the authority in your market.

The post Manufacturing Authority – LFMM 244 appeared first on Spotlight Branding.

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Statistically, it’s quite unlikely that you’re at the top of a Google search for your practice area in your city. Without paying copious amounts of money to beat the constantly-evolving search algorithms, it’s almost impossible to earn one of those top spots. That’s why call it a Zero-Sum Game.

The post SEO: The Ultimate Zero-Sum Game – LFMM 243 appeared first on Spotlight Branding.

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Daniel dives into the benefits of having your blog on your website, but also how you can utilize it on other sites. The great thing about blog content is that you can share it all across the internet. If you’re curious how to best share these posts on different channels, we’d love to chat with you […]

The post “Should My Blog Exist on My Website or On a Separate Site?” – LFMM 242 appeared first on Spotlight Branding.

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Selling your legal services doesn’t have to be sketchy or pushy. The mindset to have is that you are in the business of helping people and solve issues that they’re facing, not that you’re trying to bamboozle them into giving you money. You can market and sell to people without coming off as sleazy, and […]

The post Think Differently- How to Market & Sell Legal Services – LFMM 241 appeared first on Spotlight Branding.

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We’re just starting Q2 and if the first Quarter of the year didn’t quite turn out how you were expecting, there is still hope for the rest of 2018. Start with the big picture and work your way backward to decide what your monthly goals are. Once you establish the numbers, go back and see how […]

The post Q1 Marketing Review – LFMM 240 appeared first on Spotlight Branding.